Cracker Barrel(CBRL)
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SHOWING CRACKS: Cracker Barrel sales still taking hit from rebrand fiasco
Youtube· 2025-12-14 13:01
Core Viewpoint - The discussion centers around the challenges faced by companies like Cracker Barrel in aligning their brand philosophy with customer expectations, particularly in the context of recent consumer backlash against perceived "woke" policies [1][3][6]. Company Analysis - Cracker Barrel's management and board are criticized for failing to connect with their core customer base, leading to a perception of disconnect and dissatisfaction among traditional customers [3][4]. - The suggestion is made that instead of trying to attract new customers through changes in branding or philosophy, Cracker Barrel should focus on its existing customer base and what has historically worked for the brand [5][10]. - There is a strong emphasis on the quality of food as a critical factor for the restaurant's success, with calls for a return to fresh food preparation methods rather than pre-packaged or frozen options [9][10]. Industry Context - The conversation draws parallels with other companies like Target and Anheuser-Busch, which have faced similar consumer pushback for their brand positioning and marketing strategies [1][2]. - The notion of companies needing to innovate and stay relevant is discussed, but it is argued that such efforts should not come at the expense of alienating existing customers [6][7].
Cracker Barrel diners are sounding the alarm; here’s what reportedly has them furious
Yahoo Finance· 2025-12-11 02:08
Cracker Barrel is taking heat from loyal diners who say food quality has slipped – from chilled biscuits to reheated sides – deepening frustration that accelerated after the company scrapped its old logo and removed the iconic Uncle Herschel before reversing course, leaving many convinced the real decline is on the plate. The Wall Street Journal reported that customers upset by recipe changes and cost-cutting efforts said the chain’s meals no longer reflect its traditional standards, a complaint that has a ...
As expected, Wall Street rises closer to its all-time high after the Fed cuts rates
PBS News· 2025-12-10 20:16
NEW YORK (AP) — The U.S. stock market is rising closer to its all-time high on Wednesday after the Federal Reserve cut its main interest rate to bolster the job market, just like nearly everyone on Wall Street expected.The S&P 500 rose 0.4% and inched closer to its record, which was set in October. The Dow Jones Industrial Average added 386 points, or 0.8%, as of 2:34 p.m. Eastern time, and the Nasdaq composite edged up 0.1%.Wall Street loves lower interest rates because they can boost the economy and goose ...
Cracker Barrel: I Can't Trust This Story Yet (Rating Downgrade) (NASDAQ:CBRL)
Seeking Alpha· 2025-12-10 19:23
It's been a few months since I did my analysis of Cracker Barrel Old Country Store, Inc. ( CBRL ), and it was right around the time of the rebranding, when everyone was talking about the logo change. MyEquity Research Analyst with a broad career in the financial market, covered both Brazilian and global stocks. As a value investor, my analysis is primarily fundamental, focusing on identifying undervalued stocks with growth potential. Feel free to reach out for collaborations or to connect!Analyst’s Disclosu ...
Cracker Barrel: I Can't Trust This Story Yet (Rating Downgrade)
Seeking Alpha· 2025-12-10 19:23
It's been a few months since I did my analysis of Cracker Barrel Old Country Store, Inc. ( CBRL ), and it was right around the time of the rebranding, when everyone was talking about the logo change. MyEquity Research Analyst with a broad career in the financial market, covered both Brazilian and global stocks. As a value investor, my analysis is primarily fundamental, focusing on identifying undervalued stocks with growth potential. Feel free to reach out for collaborations or to connect!Analyst’s Disclosu ...
Cracker Barrel's Financial Performance and Ratios Analysis
Financial Modeling Prep· 2025-12-10 18:00
Core Insights - Cracker Barrel Old Country Store, Inc. reported a Q1 2026 EPS of -$0.74 (Adjusted EPS), exceeding consensus estimates despite a revenue decline of 5.7% year-over-year [2][6] - The company's revenue for the quarter ending October 2025 was approximately $797.2 million, slightly below the estimated $800.3 million and reflecting a 5.7% decline from the previous year [1][2][3] Financial Performance - The EPS for December 9, 2025, was -$1.10 (GAAP earnings), which fell short of the estimated EPS of -$0.78 [1] - Year-over-year earnings have significantly declined from $0.45 per share in the previous year [3] - Despite the revenue shortfall, Cracker Barrel has managed to exceed consensus EPS estimates in three of the past four quarters [3][6] Financial Ratios - The price-to-sales ratio is approximately 0.17, indicating a relatively low valuation compared to sales [4] - The enterprise value to sales ratio stands at about 0.54, reflecting the company's total valuation in relation to its revenue [4] - The enterprise value to operating cash flow ratio is around 11.01, providing insight into the company's valuation compared to its cash flow from operations [5] - The debt-to-equity ratio is about 2.98, suggesting a higher level of debt compared to equity [5] - The current ratio is approximately 0.51, indicating potential challenges in covering short-term liabilities with current assets [5]
Cracker Barrel Stock Sinks After Trimming Annual Sales Outlook
Schaeffers Investment Research· 2025-12-10 16:24
Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) shares are sinking after the company reported a narrower-than-expected loss of 74 cents per share for the fiscal first-quarter, but missed revenue estimates and slashed its annual sales outlook. The stock is down 1.2%, at last check, to trade at $25.76 -- its lowest level since 2009.Overhead resistance has stayed sharply above the shares at the descending 20-day moving average. This trendline also acted as a ceiling alongside the $30 level during the stock' ...
Cracker Barrel Is Still Feeling the Effects of Its Rebranding Debacle. Stock Hits Lowest Level Since 2009.
Investopedia· 2025-12-10 16:10
Core Insights - Cracker Barrel Old Country Store is experiencing significant financial difficulties following a controversial logo change and restaurant revamp, leading to a sharp decline in share price and mixed financial results [2][3][8] Financial Performance - The company reported a 5.8% decline in first-quarter fiscal 2026 revenue, totaling $797.2 million, which was approximately $1.8 million below estimates [4] - Comparable store sales for restaurants decreased by 4.7%, while retail comparable store sales fell by 8.5%, both missing forecasts [4] - The adjusted loss per share was 74 cents, which was better than anticipated [4] Strategic Changes and Challenges - CEO Julie Masino highlighted "unique and ongoing headwinds" facing the company, prompting adjustments in operational initiatives, menu, and marketing strategies to enhance customer experience [5] - Following customer backlash, the company reverted to its original logo and previous meal offerings after the initial changes were poorly received [6] Revised Financial Outlook - The company has lowered its full-year adjusted EBITDA guidance to a range of $70 million to $110 million, down from a previous estimate of $150 million to $190 million [7] - Revenue projections have also been reduced to between $3.20 billion and $3.30 billion, compared to earlier expectations of $3.35 billion to $3.45 billion [7] Stock Performance - Cracker Barrel's shares have lost over 60% of their value since reaching a high in late July, hitting their lowest level since early 2009 [8]
Cracker Barrel shares drop on Q1 earnings miss, slashed guidance
Proactiveinvestors NA· 2025-12-10 15:24
About this content About Emily Jarvie Emily began her career as a political journalist for Australian Community Media in Hobart, Tasmania. After she relocated to Toronto, Canada, she reported on business, legal, and scientific developments in the emerging psychedelics sector before joining Proactive in 2022. She brings a strong journalism background with her work featured in newspapers, magazines, and digital publications across Australia, Europe, and North America, including The Examiner, The Advocate, ...
Cracker Barrel Q1 Loss Narrower Than Expected, Revenues Down Y/Y
ZACKS· 2025-12-10 14:56
Key Takeaways CBRL posted a narrower than expected Q1 adjusted loss while revenues fell 5.7% year over year.Comparable restaurant sales fell 4.7% and retail comps dropped 8.5% in the quarter.CBRL lowered FY26 revenue and EBITDA guidance amid softer demand and operational challenges.Cracker Barrel Old Country Store (CBRL) reported first-quarter fiscal 2026 results, wherein the bottom line surpassed the Zacks Consensus Estimate, but revenues missed the same.CBRL faced a difficult macro and industry backdrop d ...