Creative Realities(CREX)

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Creative Realities(CREX) - 2025 Q1 - Quarterly Report
2025-05-14 12:00
Financial Performance - Sales decreased by $2,551, or 21%, for the three months ending March 31, 2025, compared to the same period in 2024, with hardware revenues down 18% and services revenues down 22%[116] - Gross profit margin was 46% for the three months ending March 31, 2025, compared to 47% in the same period in 2024, with hardware gross margin increasing by 9%[117] - Net income for the three months ending March 31, 2025, was $3,368, a significant increase of $3,477 compared to a net loss of $109 in the same period in 2024[115] - The company's EBITDA for the quarter was $4,977, while the Adjusted EBITDA was $467, indicating a significant difference due to various adjustments[126] Operating Expenses - Total operating expenses decreased by $665, or 11%, for the three months ending March 31, 2025, driven by reductions in sales and marketing expenses by 15% and general and administrative expenses by 10%[115] - Sales and marketing expenses decreased by $218, or 15%, primarily due to reductions in salaries and trade show activities[118] - General and administrative expenses decreased by $447, or 10%, mainly due to reduced payroll-related expenses and lower facilities costs[119] - The Company recognized $265 in other expenses for the three months ended March 31, 2025, primarily related to legal and severance expenses[122] Revenue Streams - Managed services revenue, including SaaS subscription services, decreased by $527, or 11%, due to a reduction in the quantity of licenses from a single customer[116] - The Company expects continuous growth in recurring SaaS revenue as digital signage adoption expands across vertical markets[109] Cash Flow and Liquidity - The net cash used in operating activities during the three months ended March 31, 2025 was $2,449, compared to net cash provided by operating activities of $1,938 for the same period in 2024[131] - The company generated net cash provided by financing activities of $3,182 during the three months ended March 31, 2025, primarily from borrowings[133] - The company remains dependent on improving cash flows from operations and securing additional sources of liquidity to meet financial obligations[127] - Substantial doubt exists about the company's ability to continue as a going concern over the next twelve months due to current liquidity levels and projected capital needs[130] Debt and Borrowings - As of March 31, 2025, the company had an accumulated deficit of $53,486 and positive working capital of $3,133[127] - The company had $19,238 in outstanding borrowings under the revolving credit facility as of March 31, 2025, with total availability under the facility at $2,862[136] - The effective interest rate on the revolving credit facility at March 31, 2025 was 7.43%[135] Shareholder Actions - The company issued Settlement Warrants to former Reflect stockholders to purchase 777,800 shares at an exercise price of $3.25 per share[140] Advertising and Market Presence - The Company’s platforms deliver approximately 50 million ads daily, showcasing the scale of its digital advertising solutions[110] - For the three months ended March 31, 2025, the company generated a net income of $3,368, which included a $4,775 gain on settlement of contingent liability[131]
Creative Realities(CREX) - 2025 Q1 - Quarterly Results
2025-05-14 11:45
Financial Performance - First quarter revenue was $9.7 million, down 21% from $12.3 million in the same period of fiscal 2024[4] - Consolidated gross profit for the first quarter was $4.5 million, compared to $5.8 million in the prior-year period, resulting in a gross margin of 45.7% versus 46.9%[5] - Adjusted EBITDA for the first quarter was $0.5 million, a decrease from $0.8 million in the prior-year period[9] - Total sales for the three months ended March 31, 2025, were $9,734 million, a decrease of 20.1% compared to $12,285 million for the same period in 2024[21] - Gross profit for the same period was $4,453 million, down 22.7% from $5,764 million year-over-year[21] - Net income for the three months ended March 31, 2025, was $3,368 million, compared to a net loss of $109 million in the same period of 2024[21] - Operating loss increased to $(722) million from $(76) million year-over-year, indicating a decline in operational efficiency[21] - Adjusted EBITDA for the three months ended March 31, 2025, was $467 million, significantly lower than $2,271 million in the same period of 2024[29] - The company reported a gain on settlement of contingent consideration amounting to $(4,775) million, impacting overall financial results[21] - Total operating expenses decreased to $5,175 million from $5,840 million year-over-year, reflecting cost-cutting measures[21] Income and Debt - The company reported a net income of $3.4 million, or $0.32 per diluted share, compared to a net loss of $0.1 million, or $(0.01) per diluted share, in the prior-year period[7] - Total debt as of March 31, 2025, was approximately $23.2 million, down from $25.8 million at the start of the fiscal year[10] Cash and Cash Equivalents - Cash on hand increased to approximately $1.1 million from $1.0 million at December 31, 2024[10] - Cash and cash equivalents at the end of the period were $1,149 million, a slight increase from $1,037 million at the beginning of the period[23] - Net cash used in operating activities was $(2,449) million, compared to $1,938 million provided in the same period of 2024[23] Annual Recurring Revenue - Annual recurring revenue (ARR) at the end of the first quarter was approximately $17.3 million, up from $16.8 million at December 31, 2024[8] Expenses and Marketing - Sales and marketing expenses decreased to $1.2 million from $1.5 million in the prior-year period[6] Contracts and Business Development - The company announced a significant contract with a well-known restaurant chain to transform hundreds of locations across the U.S. after a successful pilot program[3] Leverage Ratios - The company ended the first quarter with trailing twelve-month gross and net leverage ratios of 4.91x and 4.67x, respectively, compared to 2.59x and 2.39x at the beginning of 2025[11] Share Information - Weighted average shares outstanding for basic and diluted earnings were both 10,447 million, showing stability in share count[21]
Creative Realities Reports Fiscal 2025 First Quarter Results
Globenewswire· 2025-05-14 11:30
Core Insights - Creative Realities, Inc. reported a first quarter revenue of $9.7 million for fiscal 2025, down from $12.3 million in the same period of fiscal 2024, primarily due to installation timing issues [4][10] - The company announced a significant contract with a well-known restaurant chain to transform hundreds of locations across the U.S., which is expected to drive growth in the second half of 2025 [3][10] - The company ended the first quarter with an annual recurring revenue (ARR) of approximately $17.3 million, an increase from $16.8 million at the end of 2024 [5][10] Financial Performance - Consolidated gross profit for the first quarter was $4.5 million, compared to $5.8 million in the prior-year period, with a gross margin of 45.7% [5][10] - Operating loss for the first quarter was approximately $0.7 million, compared to a loss of $0.1 million in the same period last year [7][10] - The company reported a net income of $3.4 million, or $0.32 per diluted share, in the first quarter of fiscal 2025, compared to a net loss of $0.1 million, or $(0.01) per diluted share, in the prior-year period [7][10] Cost Management - Sales and marketing expenses decreased to $1.2 million from $1.5 million in the prior-year period, while general and administrative expenses fell to $3.9 million from $4.4 million [6][10] - Adjusted EBITDA for the first quarter was $0.5 million, down from $0.8 million in the prior-year period [8][10] Balance Sheet and Debt - As of March 31, 2025, the company had cash on hand of approximately $1.1 million, compared to $1.0 million at the end of 2024 [11][10] - Total debt was approximately $23.2 million, down from $25.8 million at the start of the fiscal year, primarily due to a $5.8 million reduction in contingent liabilities [11][10] - The trailing twelve-month gross and net leverage ratios utilizing Adjusted EBITDA were 4.91x and 4.67x, respectively, compared to 2.59x and 2.39x at the beginning of 2025 [12][10]
Creative Realities, Inc. Announces First Quarter 2025 Earnings Release Date and Conference Call Information
Globenewswire· 2025-05-05 11:30
Core Viewpoint - Creative Realities, Inc. is set to release its financial results for Q1 2025 on May 14, 2025, with a conference call scheduled for the same day to discuss the results and engage in a Q&A session [1][2]. Company Overview - Creative Realities, Inc. specializes in designing, developing, and deploying digital signage solutions for enterprise-level networks, utilizing platforms such as Clarity™, ReflectView™, and iShowroom™ [3]. - The company provides recurring SaaS and support services across various sectors, including retail, automotive, digital-out-of-home advertising, convenience stores, foodservice, gaming, theater, and stadium venues [3]. - Creative Realities assists clients in leveraging place-based digital media to enhance revenue, customer experiences, and productivity, including managing Retail Media Networks through its AdLogic™ and AdLogic CPM+™ platforms [3].
Creative Realities Awarded Menu Board and Drive-Through Digital Transformation Project by Upscale QSR Chain
Newsfilter· 2025-04-22 11:29
LOUISVILLE, Ky., April 22, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ:CREX) (the "Company" or "CRI), a leading provider of digital signage and media solutions for the food and beverage industry, has been selected by a well-known, upscale Quick Service Restaurant (QSR) chain, with over 1,000 locations across more than 25 U.S. states, to lead the transformation of its indoor and outdoor menu boards. The restaurant chain is nationally recognized by its cooked-to-order food, farm-fresh ingredient ...
Creative Realities Announces Participation in Upcoming Planet MicroCap Event
Newsfilter· 2025-04-14 11:30
Company Overview - Creative Realities, Inc. is a leading provider of digital signage and media solutions, focusing on enterprise-level networks [2] - The company utilizes its ClarityTM, ReflectViewTM, and iShowroomTM Content Management System (CMS) platforms to design, develop, and deploy digital signage-based experiences [2] - Creative Realities offers recurring SaaS and support services across various vertical markets, including retail, automotive, digital-out-of-home advertising, convenience stores, foodservice, gaming, theater, and stadium venues [2] Business Objectives - The company assists clients in leveraging place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity [2] - Creative Realities designs and manages Retail Media Networks to monetize on-premise foot traffic through its AdLogicTM and AdLogic CPM+TM programmatic advertising platforms [2] Upcoming Events - Creative Realities will participate in the Planet MicroCap Showcase Conference in Las Vegas on April 23 and 24, 2025 [1] - Management will provide a general presentation on April 23 at 4:00 pm Pacific Time and will host one-on-one meetings with investors throughout April 24 [1]
Creative Realities Completes SOC 2 Type 1 Compliance Audit Process
Globenewswire· 2025-03-25 11:30
This confirms CRI as a SaaS provider that ensures security, stability, and privacy in its products.LOUISVILLE, Ky., March 25, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. ("Creative Realities," "CRI," or the "Company") (NASDAQ: CREX), a leading provider of digital signage and media solutions, is pleased to announce the successful completion of its Systems and Organizations Controls (SOC) 2 Type 1 audit. This audit achieved compliance with the leading industry standards for customer data security. This ...
Creative Realities Powers Digital Transformation at Rogers Arena, Marking First Major Canadian Sports & Entertainment Deployment
Newsfilter· 2025-03-19 11:30
Core Insights - Creative Realities, Inc. has successfully modernized Rogers Arena, marking its first full-scale deployment in Canada's IPTV and live venue industry [1][2] - The project enhances fan engagement, operational efficiency, and advertising opportunities through over 900 digital displays [2][4] Company Overview - Creative Realities specializes in digital signage and media solutions, focusing on enhancing customer experiences through omnichannel technologies [11] - The company has a strong presence in the US market, servicing over 50 professional sports venues, and is now expanding into Canada [7][10] Project Details - The modernization includes a venue-wide technology refresh, integrating Uniguest's Tripleplay IPTV and Digital Signage solution with LG Electronics' high-definition screens [2][3] - The deployment features advanced content strategies to maximize fan engagement and drive higher-value interactions [4][5] Strategic Importance - This project is seen as a milestone for the Canadian sports and entertainment market, showcasing how digital solutions can transform live venues [4][9] - The integration of customized content strategies aims to enhance premium hospitality experiences, aligning with the Canucks' brand identity [5][7] Future Prospects - Phase One focused on infrastructure and content strategy, with discussions for Phase Two already underway [9] - The successful deployment at Rogers Arena sets a benchmark for future stadium transformations and potential partnerships across the NHL [10]
Creative Realities Powers Digital Transformation at Rogers Arena, Marking First Major Canadian Sports & Entertainment Deployment
Globenewswire· 2025-03-19 11:30
Next-generation IPTV and digital signage make waves at live venues, setting new standards for fan experiences.LOUISVILLE, Ky., March 19, 2025 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX), a leading provider of digital signage and media solutions, announces the successful modernization of Rogers Arena, home of the Vancouver Canucks, marking the company’s first full-scale deployment in Canada’s IPTV and live venue industry. As part of a broader venue-wide technology refresh, Creative Realities ...
Creative Realities(CREX) - 2024 Q4 - Earnings Call Transcript
2025-03-17 16:51
Financial Data and Key Metrics Changes - The company reported revenue of $11 million for Q4 2024, down from $14.5 million in Q4 2023, with gross profit decreasing to $4.9 million from $7.5 million year-over-year [8][9] - Adjusted EBITDA for Q4 2024 was approximately $0.5 million, compared to $2.8 million in the same quarter last year [8] - Annual recurring revenue (ARR) is at a run rate of $16.8 million, with expectations for revenue acceleration in fiscal 2025 [9][10] - The company achieved over $50 million in revenue for the full year, with an adjusted EBITDA margin of 10% [7] Business Line Data and Key Metrics Changes - The company is focusing on its new AdLogic CPM+ platform, which is expected to enhance revenue through targeted advertising solutions [10][11] - The deployment of on-premise screens and sophisticated ad serving tools is part of the full-service approach to address modern retail media network challenges [12] Market Data and Key Metrics Changes - The company has seen increased demand for its solutions, particularly in the quick-service restaurant and retail sectors, indicating a growing market for its services [16] - The company has completed significant installations, including 56 site installations in Q4 2024, with an average sale price of $30,000 [24] Company Strategy and Development Direction - The company aims to leverage its AdLogic CPM+ platform to position itself as a one-stop shop for AdTech solutions, enhancing its competitive advantage [11][12] - The management is optimistic about the active pipeline of opportunities and anticipates record performance in fiscal 2025 [9][10] Management's Comments on Operating Environment and Future Outlook - Management noted that the fourth quarter was negatively impacted by deployment timing but expects strong revenue growth in the second half of 2025 [9][10] - The company is not providing specific guidance but anticipates a year of accomplishments and new records [17] Other Important Information - The company resolved a contingent liability related to the purchase of Reflect Systems, which is expected to provide financial flexibility [14][15] - The company has minimal cash on hand, approximately $1 million, down from $2.9 million at the end of 2023, with gross and net debt at approximately $13 million and $12 million, respectively [19][20] Q&A Session Summary Question: Can you provide commentary on customer conversations regarding the frozen pipeline? - Management expects some projects to finalize soon, but customers are concerned about potential tariffs affecting their projects [28][30] Question: How are existing customers embracing the new AdLogic platform? - Customers are transitioning to retail media networks, which incorporate the AdLogic platform, solving significant operational challenges [44][46] Question: What is the impact of the new ERP system on infrastructure control? - The new ERP system is expected to provide significant cost management benefits and improve expense controls [49][51] Question: Can you quantify the number of warrants issued to Reflect? - The company issued 777,790 warrants with a strike price of $3.25, valid for six years [61] Question: What is the expected revenue growth in the second half of the year? - Management expects adjusted EBITDA profitability in Q1 and anticipates year-over-year growth exceeding 2024 levels [64][66] Question: What is the average contract value for MLB or NHL stadium projects? - Projects can range from $150,000 for menu boards to $2 million to $3 million for full stadium refreshes [66][68] Question: What led to the 90-day pause on BCTV? - The pause was due to funding discussions between BCTV and its investors, with expectations to resume in June [76] Question: What is the current status of the credit facility? - The company has a maximum capacity of $22.1 million on its revolver, with approximately $6 million to $7 million available [80][82] Question: How does cash flow work for major projects? - Cash flow can vary, with significant deposits required for private projects, while public partnerships may experience negative cash flow initially [92][96] Question: What are the expectations for adjusted EBITDA margins? - The company aims to achieve a 15% adjusted EBITDA margin by the end of the year, with expectations for revenue growth [98][100]