[Executive Summary & Turnaround Plan](index=1&type=section&id=Executive%20Summary%20%26%20Turnaround%20Plan) [Second Quarter 2025 Highlights](index=1&type=section&id=Second%20Quarter%202025%20Highlights) Krispy Kreme reported a significant GAAP net loss in Q2 2025, primarily due to a large impairment charge and the terminated McDonald's partnership | Metric | Q2 2025 Value | Note | | :--- | :--- | :--- | | Net Revenue | $379.8 million | - | | Organic Revenue Decline | 0.8% | YoY | | GAAP Net Loss | $441.1 million | Includes $406.9M in impairment charges | | Adjusted EBITDA | $20.1 million | - | | Global Points of Access (POA) | 18,113 | +14.3% YoY | - The company's Q2 results were primarily impacted by **unsustainable operating costs** related to the McDonald's USA partnership, which ended on July 2, 2025[2](index=2&type=chunk) [Turnaround Plan](index=1&type=section&id=Turnaround%20Plan) The company launched a four-part turnaround plan to deleverage, improve capital returns, expand margins, and drive profitable growth - The turnaround plan is built on four key pillars: * **Refranchising:** Improving financial flexibility by refranchising international markets and restructuring a U.S. joint venture * **Driving Return on Invested Capital:** Reducing capital intensity by leveraging existing assets and focusing on franchisee development * **Expanding Margins:** Increasing operational efficiency, including outsourcing U.S. logistics * **Driving Sustainable, Profitable Growth:** Focusing on profitable revenue streams in the U.S. market[4](index=4&type=chunk) [Financial Performance](index=2&type=section&id=Financial%20Performance) [Consolidated Financial Results (Q2 2025)](index=2&type=section&id=Consolidated%20Financial%20Results%20(Q2%202025)) Consolidated net revenue decreased by **13.5%** in Q2 2025, resulting in a **$441.1 million GAAP Net Loss** primarily from impairment and the McDonald's partnership impact | Metric | Q2 2025 | Q2 2024 | Change | | :--- | :--- | :--- | :--- | | Net Revenue | $379.8M | $438.8M | (13.5)% | | Organic Revenue | $371.7M | $374.6M | (0.8)% | | GAAP Net Loss | $(441.1)M | $(4.9)M | nm | | GAAP Diluted EPS | $(2.55) | $(0.03) | $(2.52) | | Adjusted EBITDA | $20.1M | $54.7M | (63.3)% | | Adjusted EBITDA Margin | 5.3% | 12.5% | (720) bps | | Adjusted Diluted EPS | $(0.15) | $0.05 | $(0.20) | - The **$59.0 million decline** in net revenue was primarily caused by a **$64.2 million reduction** associated with the sale of a majority stake in Insomnia Cookies in Q3 2024[6](index=6&type=chunk) - A non-cash goodwill and other asset impairment charge totaling **$406.9 million** was the main driver of the significant GAAP Net Loss[7](index=7&type=chunk) [Segment Performance (Q2 2025)](index=2&type=section&id=Segment%20Performance%20(Q2%202025)) Segment performance in Q2 2025 was mixed, with U.S. declines from divestiture and partnership termination, and International organic growth [U.S. Segment](index=2&type=section&id=U.S.%20Segment) - Net revenue declined by **20.5%** (**$59.2 million**), primarily due to the **$64.2 million impact** from the sale of Insomnia Cookies[9](index=9&type=chunk) - Organic revenue declined by **3.1%** (**$6.9 million**) due to consumer softness and strategic door closures[9](index=9&type=chunk) - U.S. Adjusted EBITDA decreased by **69.6%** (**$22.7 million**), driven by the Insomnia Cookies sale, the terminated McDonald's partnership, and lower transaction volumes[10](index=10&type=chunk) [International Segment](index=3&type=section&id=International%20Segment) - Organic revenue grew by **5.9%** (**$7.4 million**), led by strong performance in Canada, Japan, and Mexico[11](index=11&type=chunk) - Adjusted EBITDA declined by **15.9%** (**$3.4 million**), with margins falling **360 basis points** to **13.7%**, primarily due to the ongoing turnaround in the U.K[12](index=12&type=chunk) [Market Development Segment](index=3&type=section&id=Market%20Development%20Segment) - Net revenue declined by **30.2%** (**$7.3 million**), and organic revenue declined by **14.2%**, as growth in new markets was offset by the timing of product and equipment sales to franchisees[13](index=13&type=chunk) - Adjusted EBITDA decreased by **30.5%** (**$3.9 million**), with a slight margin decline of **20 basis points** to **52.9%**[13](index=13&type=chunk) [Financial Position and Capital Management](index=3&type=section&id=Financial%20Position%20and%20Capital%20Management) [Balance Sheet and Liquidity](index=3&type=section&id=Balance%20Sheet%20and%20Liquidity) Krispy Kreme maintained **$243.8 million** in total available liquidity as of June 29, 2025, and amended its credit agreement while remaining compliant with covenants - Total available liquidity stood at **$243.8 million**, composed of **$21.3 million** in cash and **$222.5 million** in undrawn credit capacity[16](index=16&type=chunk) - The company amended its credit agreement, adding **$125.0 million** in term loans to pay down its revolving credit facility[15](index=15&type=chunk) | Metric | As of June 29, 2025 | | :--- | :--- | | Net Debt | $939.4 million | | Net Leverage Ratio | 7.5x | [Capital Allocation and Expenditures](index=3&type=section&id=Capital%20Allocation%20and%20Expenditures) The company is actively managing capital by halting dividends, selling Insomnia Cookies for **$75 million** to reduce debt, and pursuing refranchising - The quarterly cash dividend has been halted to preserve capital[17](index=17&type=chunk) - The remaining ownership stake in Insomnia Cookies was sold, generating **$75 million** in cash proceeds used for debt reduction[17](index=17&type=chunk) - The company is actively pursuing refranchising of markets including Australia, New Zealand, Japan, Mexico, and the U.K. to enhance financial flexibility and pay down debt[18](index=18&type=chunk) - Capital expenditures for the first half of 2025 totaled **$54.1 million** (**7.2% of net revenue**), but future investment in new capacity will be curtailed[14](index=14&type=chunk) [Key Business Developments](index=3&type=section&id=Key%20Business%20Developments) [McDonald's USA Partnership Termination](index=3&type=section&id=McDonald's%20USA%20Partnership%20Termination) Krispy Kreme and McDonald's USA mutually terminated their partnership effective July 2, 2025, due to misaligned operating costs - The partnership was terminated effective July 2, 2025, by mutual agreement[19](index=19&type=chunk) - The primary reason for termination was the failure to align Krispy Kreme's operating costs with the unit demand from McDonald's locations[19](index=19&type=chunk) [Goodwill and Other Asset Impairments](index=3&type=section&id=Goodwill%20and%20Other%20Asset%20Impairments) The company recognized **$406.9 million** in non-cash impairment charges in Q2 2025, triggered by stock price decline and revised forecasts - A cumulative, non-cash partial goodwill impairment charge of **$356.0 million** was recognized in Q2 2025[20](index=20&type=chunk) - Impairment indicators included a significant and sustained decline in stock price and market capitalization, and downward revisions to internal forecasts[20](index=20&type=chunk) - Additional non-cash charges of **$22.1 million** for long-lived assets and **$28.9 million** for lease impairment and termination costs were recorded, partly due to the termination of the McDonald's agreement[21](index=21&type=chunk) - The impairment charges do not impact the company's compliance with its debt covenants[22](index=22&type=chunk) [Key Operating Metrics](index=2&type=section&id=Key%20Operating%20Metrics) [Global Points of Access and Hubs](index=2&type=section&id=Global%20Points%20of%20Access%20and%20Hubs) Global Points of Access grew **14.3%** to **18,113** in Q2 2025, including McDonald's locations subsequently closed, and total production hubs increased | Metric | Q2 2025 | Q2 2024 | Change | | :--- | :--- | :--- | :--- | | Global Points of Access | 18,113 | 15,853 | +14.3% | | Total Hubs | 430 | 419 | +2.6% | - The Q2 2025 Global Points of Access count includes approximately **2,400 McDonald's doors** that were exited in Q3 2025[49](index=49&type=chunk) [Sales per Hub and Digital Sales](index=2&type=section&id=Sales%20per%20Hub%20and%20Digital%20Sales) Sales per Hub declined slightly in both U.S. and International segments, while digital sales as a percentage of doughnut shop sales increased to **18.0%** | Metric (Trailing Four Quarters) | Q2 2025 | Q2 2024 | Change | | :--- | :--- | :--- | :--- | | Sales per Hub (U.S.) | $4.9M | $5.0M | (2.0)% | | Sales per Hub (International) | $9.8M | $9.9M | (1.0)% | | Digital Sales % of Doughnut Shop Sales | 18.0% | 16.4% | +160 bps | [Financial Statements (Unaudited)](index=6&type=section&id=Financial%20Statements%20(Unaudited)) [Condensed Consolidated Statements of Operations](index=6&type=section&id=Condensed%20Consolidated%20Statements%20of%20Operations) This section provides the unaudited consolidated statement of operations for the 13 and 26 weeks ended June 29, 2025, detailing revenues, costs, expenses, and net loss [Condensed Consolidated Balance Sheets](index=7&type=section&id=Condensed%20Consolidated%20Balance%20Sheets) This section presents the unaudited consolidated balance sheet as of June 29, 2025, outlining the company's assets, liabilities, and shareholders' equity [Condensed Consolidated Statements of Cash Flows](index=8&type=section&id=Condensed%20Consolidated%20Statements%20of%20Cash%20Flows) This section details the unaudited consolidated cash flows from operating, investing, and financing activities for the 26 weeks ended June 29, 2025 [Reconciliation of Non-GAAP Financial Measures](index=9&type=section&id=Reconciliation%20of%20Non-GAAP%20Financial%20Measures) [Reconciliation of Adjusted EBITDA and Adjusted EBIT](index=9&type=section&id=Reconciliation%20of%20Adjusted%20EBITDA%20and%20Adjusted%20EBIT) This section provides a detailed reconciliation from GAAP Net Loss to non-GAAP Adjusted EBIT and Adjusted EBITDA, detailing key adjustments including goodwill impairment - Adjusted EBITDA is reconciled from Net Loss by adding back interest, taxes, D&A, and other items such as share-based compensation, strategic initiative costs, and impairment charges[36](index=36&type=chunk)[40](index=40&type=chunk) [Reconciliation of Adjusted Net (Loss)/Income](index=11&type=section&id=Reconciliation%20of%20Adjusted%20Net%20(Loss)%2FIncome) This section reconciles GAAP Net Loss to non-GAAP Adjusted Net (Loss)/Income and Adjusted EPS, detailing adjustments for goodwill impairment and strategic initiatives - Adjusted Net (Loss)/Income is reconciled from Net Loss by adjusting for items such as share-based compensation, goodwill impairment, strategic initiatives, and the tax impact of these adjustments[38](index=38&type=chunk)[42](index=42&type=chunk) [Reconciliation of Organic Revenue](index=14&type=section&id=Reconciliation%20of%20Organic%20Revenue) This section reconciles total net revenue growth to organic revenue growth by segment, excluding impacts from divestitures, acquisitions, and foreign currency - Organic revenue growth is calculated by excluding the impacts of acquisitions, divestitures (like Insomnia Cookies), and foreign currency translation from total net revenue growth[45](index=45&type=chunk)

Group 1 - A significant short squeeze is occurring in U.S. equity markets, indicated by a surge in speculative buying and options data [1][8] - The five-day moving average of net call volumes for the most shorted stocks reached approximately 4.2 million contracts, marking the second-highest level ever recorded [1][4] - Call volume for heavily shorted U.S. stocks has quadrupled in recent weeks, reflecting a rush by short sellers to cover positions as prices increase [4][5] Group 2 - The current spike in call volume approaches the euphoric highs seen during the 2021 meme stock mania, particularly reminiscent of the GameStop rally [2][5] - The broader market is also experiencing increased call activity, with the five-day moving average of net call volumes for all other stocks doubling to around 10 million contracts, the highest level in four years [4][5] - Retail traders have contributed to sudden rallies in stocks like Krispy Kreme, GoPro, and Opendoor, driven by renewed interest in speculative investments [6] Group 3 - Investor optimism is at a peak, with margin debt on the NYSE reaching an all-time high, surpassing levels seen during the tech bubble [8] - Despite the optimism, there are signs of strain as the latest meme stock rally has quickly fizzled and Bitcoin has retreated from recent highs [8]

Reminiscent of the GameStop and AMC rallies of 2021, stocks like Kohl's, GoPro and Krispy Kreme saw volatile trading in late July. It's the latest class of meme stocks, which are companies that experience sharp swings in their share prices that are not based on their underlying fundamentals. Meme stocks are typically cheap. Kohl's share price, for example, is down around 40% over the past year. When shorting a stock, investors borrow shares from a broker and sell them on the open market. The investor is hop ...

Core Viewpoint - Krispy Kreme's stock is experiencing a significant decline as the momentum from its recent meme stock status fades, with investors awaiting key macroeconomic news regarding interest rates [1][3][4] Group 1: Stock Performance - Krispy Kreme's share price fell by 8.8% during trading, with a peak decline of 10% earlier in the day [1][3] - Despite the recent pullback, Krispy Kreme's stock is still up approximately 41.5% over the last month, primarily driven by meme stock trading [4] Group 2: Market Sentiment - The decline in Krispy Kreme's valuation is not due to any specific business news but follows substantial valuation gains that were disconnected from the company's fundamentals [2] - Investors are currently betting that the Federal Reserve will maintain interest rates, which contrasts with earlier expectations of rate cuts, impacting the stock's performance [3] Group 3: Future Outlook - If the Federal Reserve decides not to cut interest rates in its upcoming meeting, Krispy Kreme's share price may experience further significant declines [4] - The potential for a resurgence in meme stock momentum exists, but the stock is considered too risky for most investors at this time [4]

Wall Street's latest fad is called the DORKs. You should be leery because most fads end the same way. The acronym DORKs was selected by some Wall Street "comedians" because that term probably brings to mind middle school memories. It's a win from a marketing perspective and much better than, say, KORDs would have been. But catchy acronyms don't make good investments, good stocks do. Which is why investors might want to be cautious before buying the DORKs. What are the DORKs? The term DORKs is a shorthand wa ...

What's next for Krispy Kreme? Krispy Kreme saw a significant valuation pullback earlier this year as the outlook for the company's partnership with McDonald's came to an end. The doughnut company is now moving forward with cost-cutting initiatives that could continue to help support margins amid a weaker sales outlook, but its recent valuation gains are largely disconnected from its fundamental performance outlook. The recent resurgence in meme-stock trading has given Krispy Kreme a substantial valuation bo ...

Company Overview - Krispy Kreme is a popular doughnut brand in the U.S., operating over 1,400 stores and selling products through thousands of grocers and convenience stores globally, generating over $1.66 billion in revenue last year [3] - The company has faced significant challenges, including a 66% decline from its September peak and a 77% drop from its 2022 high, despite a recent uptick in stock price due to meme stock popularity [1][2] Recent Developments - The partnership with McDonald's, which initially seemed promising, ended in May 2023, potentially impacting Krispy Kreme's revenue significantly [4] - The decision to cut dividend payments has raised concerns about the company's financial health, alongside the divestiture of its stake in Insomnia Cookies, which has also affected reported revenue [5] Financial Health - As of the end of Q1 2025, Krispy Kreme has over $1.5 billion in long-term liabilities, a significant amount for a company with $1.76 billion in revenue that is struggling to break even [6] - The company is attempting to de-leverage its balance sheet by reducing debt, which poses challenges as it seeks to expand while also cutting back on certain operations [8] Strategic Challenges - Analysts predict that Krispy Kreme will remain unprofitable this year and next due to the fallout from failed partnerships and the costs associated with debt repayment [9] - The shift from in-house to outsourced logistics may increase operational costs, further complicating the company's financial situation [9] Market Sentiment - The stock has gained attention as a meme stock, which can lead to short-term price fluctuations driven by social media influence, but this adds to the uncertainty surrounding its long-term viability [12][14] - Despite the potential for future recovery, the current state of the company suggests that there are better investment opportunities available, given the risks associated with its ongoing struggles [17]

Core Viewpoint - The current trend of investing in "DORK stocks" is reminiscent of the previous meme stock phenomenon, which resulted in significant losses for many investors [1][10]. Group 1: DORK Stocks Overview - DORK stocks include Krispy Kreme (DNUT), Opendoor Technologies (OPEN), Rocket Companies (RKT), and Kohl's (KSS), which are experiencing significant price volatility without strong underlying fundamentals [2][5]. - These companies have reported poor financial performance, with Krispy Kreme's Q1 revenue down 15% year-over-year, Opendoor's down 2% to $1.2 billion, Rocket's down 25% to $1.03 billion, and Kohl's down 4.1% to $3 billion [6]. Group 2: Market Dynamics - High short interest is prevalent among DORK stocks, with Rocket and Kohl's having over 50% of their shares shorted, and Opendoor over 30%, indicating a significant bearish sentiment [7]. - The trading volume for these stocks has surged, with Kohl's trading 209 million shares on July 22, compared to its normal volume of 13 million shares, and Opendoor seeing 1.8 billion shares traded on July 21 [11][12]. Group 3: Investment Strategy - Investing in DORK stocks is considered risky due to their reliance on market momentum rather than solid business fundamentals, leading to potential long-term losses [10][13]. - It is advised to focus on companies with strong fundamentals and sustainable business models instead of engaging in speculative trading with DORK stocks [14].

Core Viewpoint - The resurgence of meme stocks is driven by retail traders, reminiscent of the 2021 craze, with potential for even larger rallies as they mobilize online and disregard Wall Street skepticism [1][6]. Group 1: Retailer Performance - Retailers such as Kohl's, GoPro, Wendy's, and Krispy Kreme experienced significant stock rallies, with Kohl's up 32%, GoPro up 66%, and Krispy Kreme up 41% over the week [6]. - American Eagle Outfitters saw a 10% increase in shares after actress Sydney Sweeney was announced as the face of its marketing campaign [3]. Group 2: Market Dynamics - The current market environment, characterized by high trading volumes and speculative behavior, is conducive to meme stock rallies, similar to the conditions during the Covid era [6][10]. - The meme-stock phenomenon is often detached from traditional economic fundamentals, with investors supporting brands for emotional or ideological reasons rather than financial metrics [7][10]. Group 3: Community Influence - The wallstreetbets forum empowers retail traders to share research and ideas, leading to a decentralization of financial analysis and investment power [5]. - The community's influence is evident as retail traders push stock prices significantly, demonstrating the power of collective action [5]. Group 4: Cultural Impact - The meme culture surrounding stocks, such as Wendy's, illustrates how humor and social media can drive investment decisions, often independent of market fundamentals [8][10]. - The evolving landscape of finance, including the rise of blockchain and AI trading, reflects a shift in how retail traders engage with the market [4].

Group 1: Krispy Kreme - Krispy Kreme's stock has declined 67% over the past year due to weak financial results and the suspension of dividends [1][4] - The company reported a loss of $33 million in Q1 on $375 million of revenue, which was down 15% year-over-year [5] - Management is restructuring and expanding the number of locations, aiming for 100,000 purchase locations in the future, with a 21% year-over-year increase in global points of access [5][6] - The company has nearly $1 billion in debt and only $18.7 million in cash, but generated $42 million in cash from operations over the trailing 12 months [6] - Strategies to improve sales include reducing discount reliance, careful marketing spending, and partnering with grocery stores for high-volume sales [7][8] - Analysts project Krispy Kreme's annual revenue could reach $2.7 billion by 2029, with potential stock price increases to $16 if trading at a P/S multiple of 1 [9] Group 2: Lululemon Athletica - Lululemon's stock is trading 57% below recent highs due to slowing growth and competition, yet its financial results suggest a stronger position than perceived [2][11] - The company has a trailing 12-month revenue of $10.7 billion, indicating significant growth potential in the athletic apparel industry [11] - Despite increased competition, Lululemon has maintained revenue growth, outperforming industry leaders like Nike [12][14] - The economic environment has impacted sales, but Lululemon's revenue grew 7% year-over-year last quarter, contrasting with Nike's decline [13] - Lululemon's gross margin improved to 58.3% in fiscal Q1 2025, indicating strong brand strength [16] - The company has $1.3 billion in cash and no debt, positioning it well to navigate sluggish sales trends [17] - The stock is trading at 15 times this year's earnings estimate, suggesting potential for significant growth as the company expands into new categories and international markets [18]