Company Overview - IZEA Worldwide, Inc. is a marketing technology company that provides software and professional services for brands to collaborate with social influencers and content creators [5] - The company has facilitated nearly 4 million transactions between online buyers and sellers since launching the first influencer marketing platform in 2006 [5] - IZEA aims to empower individuals in the Creator Economy to monetize their content, creativity, and influence [5] Financial Results Announcement - IZEA will hold a conference call to discuss its second quarter 2024 financial results on August 14, 2024, at 5:00 p.m. Eastern Daylight Time [2][4] - The call will be hosted by key executives including Chairman and CEO Ted Murphy, President and COO Ryan Schram, and CFO Peter Biere [3]

Core Insights - The report "Trust in Influencer Marketing" reveals that 59% of Australian consumers trust sponsored posts by influencers more than those by A-list celebrities, indicating a shift in consumer trust towards influencers [3][4] - The survey indicates that 70% of 18-to-29-year-olds have made purchases after seeing products used by influencers, highlighting the effectiveness of influencer marketing among younger demographics [2][4] Insights for Influencers and Consumers - 46% of all respondents have purchased products promoted by influencers, showcasing the direct impact of influencer marketing on consumer purchasing behavior [4] - 59% of respondents are more likely to trust an influencer's sponsored post over one from a celebrity, emphasizing the importance of authenticity in influencer marketing [4] Insights for Marketers - 53% of social media users prefer content created by social media influencers over that from marketing professionals, suggesting a need for brands to adapt their marketing strategies [5] - 54% of respondents aged 18-29 have purchased a product directly from a social media app, indicating a growing trend of social commerce [5] Insights for Social Media Audiences - The most popular social media platforms in Australia include Facebook, YouTube, Instagram, and TikTok, which are crucial for marketers to consider in their strategies [6] - 48% of 18-to-29-year-olds follow more than 21 influencers, reflecting the high engagement levels with influencer content among younger audiences [6] Research Methodology - The findings are based on responses from 1,006 social media users in Australia aged 18 and above, providing a robust sample for understanding consumer behavior [7]

Company Overview - IZEA Worldwide, Inc. is a global leader in creator marketing, providing software and professional services that enable brands to collaborate with top social influencers and content creators [7] - The company has facilitated nearly 4 million transactions between online buyers and sellers since launching the industry's first influencer marketing platform in 2006 [7] Acquisition Details - IZEA announced the acquisition of The Reiman Agency, a boutique sports and celebrity marketing firm, enhancing its capabilities in the creator economy [2][4] - Alden Reiman, the Founder and CEO of The Reiman Agency, has been appointed as Managing Director, bringing extensive experience from his previous roles in sports and media [3][4] Strategic Implications - The acquisition is seen as a significant step in expanding IZEA's capabilities and capturing new opportunities in the evolving landscape of sports-oriented influencer marketing, particularly with the introduction of Name, Image, and Likeness (NIL) regulations [4] - The collaboration aims to leverage advanced technology and shared infrastructure to drive efficiencies and growth, positioning IZEA at the forefront of the creator economy [4]

ORLANDO, Fla., July 18, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the United States edition of its research report, "Influencer Aspirations" today. The 2024 report is based on U.S. consumer sentiment and seeks to understand who considers themselves influencers, who aspires to become an influencer, and what role influencer marketing plays in their daily lives. The survey found that 64% of social media ...

The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online. 73% of social media users are Amazon Prime members. 91% of those who make influencer-inspired purchases have made influencer-inspired purchases on Amazon. Over 45% of those ages 30-44 shop on Amazon at least once per week. 66% of 18-to-29-year-olds ...

The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online. Key Insights on Amazon Purchasing Behaviour 62% of all respondents have purchased products promoted by influencers. 56% of U.K. social media users have made influencer-inspired purchases on Amazon. 91% of those who have made influencer-inspired purc ...

ORLANDO, Fla., July 11, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 Canada edition of its research report, "Trust in Influencer Marketing," today. The report is based on consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. Key Insights for Influencers and Consumers 40% of respondents ages 18-29 research products/services on TikTok ...

ORLANDO, Fla., July 11, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 Canada edition of its research report, "Trust in Influencer Marketing," today. The report is based on consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. The survey found that 62% of Canadian social media users trust a post from an influencer more than one from a ...

Streamlined Contracting: Simplified processes for contracting creators to produce UGC, making it easier for brands to scale their content efforts. Efficient Management: Enhanced capabilities for managing and tagging large volumes of UGC, ensuring that brands can handle the influx of content smoothly and efficiently. Advanced Content Collection Tools: New features for collecting and organizing UGC, providing brands with a seamless way to gather content from various sources. High-Volume Payment Processing: St ...

ORLANDO, Fla., July 10, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, is excited to announce the addition of new user-generated content (UGC) features to its flagship platform, IZEA Flex. As more brands turn to UGC to enhance their social feeds, websites, marketing efforts, and product listings, IZEA is making it easier than ever to contract, manage, and collect this valuable content. Streamlined Contracting: Sim ...