ORLANDO, Fla., July 18, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the United States edition of its research report, "Influencer Aspirations" today. The 2024 report is based on U.S. consumer sentiment and seeks to understand who considers themselves influencers, who aspires to become an influencer, and what role influencer marketing plays in their daily lives. The survey found that 64% of social media ...

Core Insights - The report "Influencers & Amazon 2024" by IZEA Worldwide, Inc. highlights the significant impact of influencer marketing on consumer purchasing behavior in the U.K., particularly on Amazon [5][12] - A substantial 62% of U.K. respondents have made purchases influenced by social media influencers, with 91% of these purchases occurring on Amazon [7][12] Consumer Behavior Insights - 73% of social media users in the U.K. are Amazon Prime members, indicating a strong correlation between social media engagement and Amazon shopping habits [2] - Over 45% of individuals aged 30-44 shop on Amazon at least once a week, showcasing a consistent purchasing pattern among this demographic [2] - Video content is particularly influential, with 66% of 18-to-29-year-olds stating it significantly affects their purchasing decisions on Amazon [2] Influencer Impact - Influencers are 1.9 times more likely to make frequent purchases on Amazon compared to other social media users, indicating their strong engagement with the platform [14] - A remarkable 92% of influencers report being the primary shoppers in their households, further emphasizing their purchasing power [14] - 86% of influencers tend to search on social media before making a purchase, highlighting the role of social media in their buying process [15] Research Methodology - The findings are based on a survey conducted in June 2024, involving 1,030 U.K. social media users aged 18 and above, as part of ongoing research into the influence of social media on consumer behavior [4]

The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online. Key Insights on Amazon Purchasing Behaviour 62% of all respondents have purchased products promoted by influencers. 56% of U.K. social media users have made influencer-inspired purchases on Amazon. 91% of those who have made influencer-inspired purc ...

ORLANDO, Fla., July 11, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 Canada edition of its research report, "Trust in Influencer Marketing," today. The report is based on consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. Key Insights for Influencers and Consumers 40% of respondents ages 18-29 research products/services on TikTok ...

ORLANDO, Fla., July 11, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 Canada edition of its research report, "Trust in Influencer Marketing," today. The report is based on consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. The survey found that 62% of Canadian social media users trust a post from an influencer more than one from a ...

Streamlined Contracting: Simplified processes for contracting creators to produce UGC, making it easier for brands to scale their content efforts. Efficient Management: Enhanced capabilities for managing and tagging large volumes of UGC, ensuring that brands can handle the influx of content smoothly and efficiently. Advanced Content Collection Tools: New features for collecting and organizing UGC, providing brands with a seamless way to gather content from various sources. High-Volume Payment Processing: St ...

ORLANDO, Fla., July 10, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, is excited to announce the addition of new user-generated content (UGC) features to its flagship platform, IZEA Flex. As more brands turn to UGC to enhance their social feeds, websites, marketing efforts, and product listings, IZEA is making it easier than ever to contract, manage, and collect this valuable content. Streamlined Contracting: Sim ...

ORLANDO, Fla., July 08, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, announced today its Managed Services team secured contract bookings totaling $10.3 million in the second quarter of 2024, a 40% increase from $7.3 million in the second quarter of 2023. "Managed Services reported a robust 46% year-over-year growth in the first half of the fiscal year, achieving $19.6M in net bookings compared to $13.3M during t ...

26 Talent is renowned for its exceptional representation of top-tier influencers and creators, offering robust talent management and innovative marketing solutions. The agency will be folded under Huume, Hoozu's talent representation business. Mikhailla Fitzgerald, Founder and CEO of 26 Talent, will lead Huume, reporting directly to Natalie Giddings, CEO of Hoozu, ensuring a smooth transition and integration. Fitzgerald echoed the excitement, stating, "Joining forces with Hoozu opens up remarkable opportuni ...

SYDNEY, AUSTRALIA, July 01, 2024 (GLOBE NEWSWIRE) -- Hoozu, a leading influencer marketing agency and a subsidiary of IZEA Worldwide, Inc. (NASDAQ:IZEA), proudly announces the acquisition of 26 Talent, a distinguished Australian talent management agency. This strategic acquisition strengthens Hoozu's capabilities and expands its footprint in the Asia-Pacific (APAC) region, in line with IZEA's global M&A strategy. 26 Talent is renowned for its exceptional representation of top-tier influencers and creators, ...