Core Insights - IZEA Worldwide, Inc. has launched FormAI, a suite of AI tools for influencer marketing that includes text-to-speech generation and AI voice cloning [1][6] - The new voice cloning feature allows users to create AI-generated voiceovers in various tones, accents, and languages, enhancing content reach and reducing the need for professional voice actors [2][5] - FormAI's text-to-speech synthesis supports 29 languages and offers over 100 pre-existing voices, facilitating the production of multilingual content [3][8] Technology Features - FormAI combines generative AI technologies across multiple media types, including audio, to provide a comprehensive tool for content creators [1] - The AI voice cloning feature requires voice matching authentication to ensure the integrity of the cloned voices [2] - The text-to-speech synthesis feature is designed for diverse applications, including narration and character voicing, with a focus on accessibility for global audiences [3] Collaboration and Sharing - Creators can share their AI-trained digital voices with other creators and brands, fostering a collaborative ecosystem [5] - Brands can also share AI voices with creators to maintain consistency in content output, enhancing brand storytelling [5][6] - The launch of these features is seen as a step towards "Generative Sponsorships," where creators and brands can work together more effectively [6][7] Company Background - IZEA is a marketing technology company that facilitates collaboration between brands and social influencers, having launched the first influencer marketing platform in 2006 [10] - The company has facilitated nearly 4 million transactions, helping brands increase digital engagement and drive measurable ROI [10]

"IZZY and IZEA's other generative AI tools foreshadow a dramatic shift in the influencer marketing industry," commented Scott Guthrie, Director General of Influencer Marketing Trade Body. "There will be profound impacts on how marketers develop strategies, discover creators, produce content, and analyze outcomes. AI, in concert with human contextual intelligence and critical thinking, will enable influencer marketing professionals to accomplish more, faster, and with better results. The real-world applicati ...

"IZZY and IZEA's other generative AI tools foreshadow a dramatic shift in the influencer marketing industry," commented Scott Guthrie, Director General of Influencer Marketing Trade Body. "There will be profound impacts on how marketers develop strategies, discover creators, produce content, and analyze outcomes. AI, in concert with human contextual intelligence and critical thinking, will enable influencer marketing professionals to accomplish more, faster, and with better results. The real-world applicati ...

ORLANDO, Fla., June 13, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the research report, "Influencers & Discount Clubs 2024," today. The report is based on U.S. consumer sentiment and examines discount club shopping behavior and the extent to which influencers influence purchasing decisions at discount clubs and major retailers. The insights are focused exclusively on brick-and-mortar shopping. "Our la ...

Core Insights - The report "Influencers & Discount Clubs 2024" by IZEA Worldwide, Inc. examines the influence of social media influencers on consumer purchasing behavior in discount club stores [5][10] - A significant portion of U.S. consumers, 68%, hold active memberships at discount club stores, with 17% having memberships at both Costco and Sam's Club [6][10] Consumer Behavior Insights - Among respondents, 74% of BJ's members have made purchases influenced by social media, compared to 58% of all respondents [6] - 92% of Costco members have recommended products purchased in-store to others, indicating strong word-of-mouth influence [7][11] - Clothing is the most purchased product category after being featured by influencers, with 61% of respondents indicating such purchases [11] Influencer Impact - Influencers significantly drive purchases at discount clubs, especially among Costco members who are 2.3 times more likely to make influencer-inspired purchases compared to those shopping at Target or Walmart [10] - 58% of all respondents have purchased products after seeing them used by an influencer, highlighting the effectiveness of influencer marketing [11] Social Media Usage - Discount club members are more likely to research products on social media before making purchases, with 41% of BJ's members actively searching for product discussions online [12] - YouTube is identified as the top platform for product research among all respondents [12] Demographic Insights - Short videos are the most influential content type across age groups, particularly for younger consumers aged 18-29, where 41% report being influenced by such content [7] - 40% of respondents aged 45-60 are most likely to visit Walmart for purchases inspired by influencers [7]

The survey found that 56% of 18-to-29-year-olds research products on TikTok before purchasing, and 75% of that age group have purchased a product directly through social media features like TikTok Shop and Instagram Shopping. Meanwhile, 54% of respondents say they would quit their job to become a full-time social media influencer, and 69% would accept compensation or free products from a brand to make a social media post on their channels. Additionally, the survey found that 70% of content creators under th ...

ORLANDO, Fla. , June 10, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, today announced it has launched a Budget Suite in its IZEA Flex comprehensive influencer marketing platform. This advanced budget management tool is designed to empower marketers with a clear, real-time view of their campaign expenditures, enabling them to effectively manage their budgets and optimize their return on investment. With Flex Budg ...

In addition to the Budget Suite, IZEA has launched a new dashboard specifically designed for Organizations, offering comprehensive financial oversight for all Accounts and Campaigns. This powerful tool allows larger companies and agencies to effortlessly view, filter, manage, and take action on all transactions across their brands or end customer accounts. With customizable financial roles, customers can set precise rules on who can view, edit, create, and approve electronic payments to creators, ensuring a ...

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry's first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions be ...

To work with IZEA as either an influencer or a marketer, visit izea.co.uk. For news and resources, follow IZEA at x.com/izea. About IZEA Worldwide, Inc. IZEA Worldwide, Inc. ("IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity ...