"IZZY and IZEA's other generative AI tools foreshadow a dramatic shift in the influencer marketing industry," commented Scott Guthrie, Director General of Influencer Marketing Trade Body. "There will be profound impacts on how marketers develop strategies, discover creators, produce content, and analyze outcomes. AI, in concert with human contextual intelligence and critical thinking, will enable influencer marketing professionals to accomplish more, faster, and with better results. The real-world applicati ...

"IZZY and IZEA's other generative AI tools foreshadow a dramatic shift in the influencer marketing industry," commented Scott Guthrie, Director General of Influencer Marketing Trade Body. "There will be profound impacts on how marketers develop strategies, discover creators, produce content, and analyze outcomes. AI, in concert with human contextual intelligence and critical thinking, will enable influencer marketing professionals to accomplish more, faster, and with better results. The real-world applicati ...

The survey found that 68% of respondents have an active membership at discount club stores such as Costco, Sam's Club and BJ's, and 17% of households have memberships to both Costco and Sam's Club. Among influencers, 81% of respondents have an active discount club membership, and 93% of influencers have recommended a product they purchased inside a store to someone else. Key Insights for Influencers and Consumers Insights for Social Media Audiences To work with IZEA as either an influencer or a marketer, vi ...

ORLANDO, Fla., June 13, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the research report, "Influencers & Discount Clubs 2024," today. The report is based on U.S. consumer sentiment and examines discount club shopping behavior and the extent to which influencers influence purchasing decisions at discount clubs and major retailers. The insights are focused exclusively on brick-and-mortar shopping. "Our la ...

The survey found that 56% of 18-to-29-year-olds research products on TikTok before purchasing, and 75% of that age group have purchased a product directly through social media features like TikTok Shop and Instagram Shopping. Meanwhile, 54% of respondents say they would quit their job to become a full-time social media influencer, and 69% would accept compensation or free products from a brand to make a social media post on their channels. Additionally, the survey found that 70% of content creators under th ...

In addition to the Budget Suite, IZEA has launched a new dashboard specifically designed for Organizations, offering comprehensive financial oversight for all Accounts and Campaigns. This powerful tool allows larger companies and agencies to effortlessly view, filter, manage, and take action on all transactions across their brands or end customer accounts. With customizable financial roles, customers can set precise rules on who can view, edit, create, and approve electronic payments to creators, ensuring a ...

ORLANDO, Fla. , June 10, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, today announced it has launched a Budget Suite in its IZEA Flex comprehensive influencer marketing platform. This advanced budget management tool is designed to empower marketers with a clear, real-time view of their campaign expenditures, enabling them to effectively manage their budgets and optimize their return on investment. With Flex Budg ...

IZEA Worldwide, Inc. ("IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry's first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions be ...

To work with IZEA as either an influencer or a marketer, visit izea.co.uk. For news and resources, follow IZEA at x.com/izea. About IZEA Worldwide, Inc. IZEA Worldwide, Inc. ("IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity ...

IZEA Worldwide, Inc. (including its wholly-owned subsidiaries, "IZEA") is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry's first-ever influencer marketing platform in 2006 and has since fac ...