When it comes to fast-food burger chains, the first name that likely comes to mind is McDonald's (MCD -0.03%). After all, the quick-serve restaurant operator has over 41,800 locations across the globe. Its golden arches are one of the most iconic logos in the world, and the company is a marketing machine.However, McDonald's stock is not the best investment option in the quick-service hamburger space today -- that title belongs to Shake Shack (SHAK -0.24%). So why does this smaller rival have more potential ...

Call it a schmear campaign.Thousands of McDonald’s locations have put bagels back on the menu — after the company discontinued the breakfast item four years ago.The Chicago-based fast-food giant – which earlier this week announced a partnership with Krispy Kreme doughnuts – has seen a surprising surge in demand for the doughy delight, according to franchise owners. 4 McDonald’s removed breakfast bagels from its menu in 2020. McDonald's“I am hearing from operators who just rolled out that they are selling ...

麦当劳遍布全法国1150个城市，通过冠名法甲力求收获更多年轻球迷，而法甲亦可通过麦当劳千城千店让联赛与球迷更亲密。 近日，足球五大联赛之一的法甲联赛宣布全球快餐巨头麦当劳将成为该联赛的新冠名赞助商。快餐品牌麦当劳将从2024年7月1日起成为法甲联赛未来3个赛季的冠名合作伙伴。 据法国知名体育媒体《队报》报道，从2024-2025年赛季开始，麦当劳每赛季将支付高达3000万 欧元（约合人民币2.33亿元）的冠名费用，3年共计9000万欧元（约合人民币6.99亿元）。麦当劳作为法甲联赛的未来冠名赞助商，取代了此前每年1600万欧元（约合人民币1.24亿元）的冠名赞助商Uber Eats，可谓是又一次展现了快餐品牌在体育营销领域的大动作。 近些年，一众快餐品牌从与顶级运动员以及顶级体育赛事进行合作，以麦当劳为例，曾与苏炳添、马龙以及郭晶晶等顶尖运动员合作，并且还曾与伦敦奥运会、FIFA世界杯等世界顶级赛事合作，如此看来，快餐与体育的营销合作早已十分成熟，玩法也十分多样。 麦当劳冠名赞助法甲联赛 01 冠名赞助、主题产品、原创赛事多种玩法，体育赛事让快餐品牌曝光拉满 早在1976年，麦当劳就已经走在体育营销之路 ...

Graphics-chip maker Nvidia (NVDA 3.12%) seems like it can do no wrong these days. With its shares soaring past $900 recently, it wouldn't be surprising to see them reach $1,000 soon. This is extraordinary considering shares were trading at less than $50 just five years ago. The semiconductor specialist, which has been benefiting from the boom in generative artificial intelligence (AI) as companies race to buy up its advanced AI chips, has become the ultimate Wall Street darling.Nvidia shares undoubtedly des ...

麦当劳广州云山天地餐厅（图片来源：麦当劳） 麦当劳在广州云山天地开出的新店看起来有些不一样，与标准门店不同，它强调“绿色餐厅”的概念，也是麦当劳中国首家光储一体“零碳餐厅”。 这些概念对于消费者来说也许有点生涩。根据麦当劳中国首席影响官顾磊对界面新闻的介绍，这家餐厅的亮点在于，门店在屋顶安装了年发电量5.5万度的光伏发电设备，可以满足餐厅所有照明的需求。 同时，门店还配备了电化学储能设备，按照顾磊的说法，这些设备就像一个充电宝，能够管理所有清洁能源，借助配置和调度来实现减碳的目标。 除此之外，这家餐厅称，还供应来自“绿色供应链”的产品，比如鳕鱼堡里的鳕鱼来自获得认证的可持续捕捞渔场。 麦当劳进入中国大陆市场已经有34年，成为中国消费者最熟悉的品牌之一。这同时也意味着它需要更加显著地为选择日渐丰富的消费者带去新鲜感。 截至目前，麦当劳在中国有6000家门店，其中“绿色餐厅”2700家。按照麦当劳的计划，到2028年年底，当麦当劳在中国有10000家餐厅时，至少70%的餐厅将会是“绿色餐厅”。 广州云山天地餐厅配备太阳能光伏设备（图片来源：麦当劳） 事实上，近年来，绿色发展、可持续等话题已经成为了各个品牌关注 ...

McDonald's Corporation (MCD) is likely to benefit from strong comps growth, solid digital adoption and menu innovation. Also, the focus on pricing and Monopoly promotions bodes well. However, a challenging macro environment is a concern.Let’s discuss the factors that highlight why investors should retain the stock for the time being.Major Growth DriversMcDonald's continues to impress investors with robust comps growth. In fourth-quarter 2023, global comps increased 3.4% compared with a rise of 12.6% reporte ...

The Company also announced the nomination of Mike Hsu, Chairman and Chief Executive Officer of Kimberly-Clark Corporation, as an independent director of the Board. "It has been an honor to serve on the McDonald's Board and witness first-hand how the Company has evolved to become one of the world's most recognizable and successful brands," said Rick Hernandez, McDonald's Chairman of the Board. "As I reflect on my tenure with McDonald's, I'm inspired by the remarkable leaders with whom I've had the privilege ...

McDonald's (MCD) closed at $278.58 in the latest trading session, marking a -0.2% move from the prior day. This move lagged the S&P 500's daily gain of 0.63%. Meanwhile, the Dow experienced a rise of 0.2%, and the technology-dominated Nasdaq saw an increase of 0.82%.The world's biggest hamburger chain's shares have seen a decrease of 4.41% over the last month, not keeping up with the Retail-Wholesale sector's gain of 2.64% and the S&P 500's gain of 1.76%.The upcoming earnings release of McDonald's will be o ...

The "technology outage" that impacted McDonald's restaurants and the company's app on Friday underscores the fast-food giant's growing reliance on tech systems that are becoming increasingly common in the food service industry. Friday's outage impacted McDonald's locations across some of its global markets, including Japan, Australia and the United Kingdom, which forced many stores to temporarily accept only cash or shut down entirely in some cases. The company hasn't disclosed how widespread the outages we ...

IT之家 3 月 16 日消息，#麦当劳崩了#昨日成为微博头条热搜，事实上本次宕机事件并不仅仅影响国内，而是一个全球性的网络中断事件。 麦当劳表示本次事件并非由于网络攻击，而是第三方服务提供商的配置更改导致的。公司首席信息官布莱恩・赖斯（Brian Rice）发布声明，IT之家翻译部分内容如下： 目前受影响的很多市场已经重新上线，其他市场也在恢复上线的过程中。我们正密切合作，尽快恢复所有系统上线。 值得注意的是，这个问题并不是由网络安全事件直接造成的，而是由第三方供应商在更改配置时造成的。 麦当劳通过公司的 OTP 门户网站向员工发送了一条单独的信息，称问题正在得到解决，所有受影响的门店和系统都已恢复在线。 报告称本次宕机事件除了中国之外，还影响美国、英国、日本、澳大利亚、加拿大、荷兰、意大利和新西兰等全球麦当劳餐厅。 麦当劳表示：“我们知道发生了技术故障，影响了我们的餐厅；现在问题正在解决中”。 IT之家注：国内麦当劳的点餐系统已经于昨日下午 4 点 14 分全面恢复了。 相关阅读： 《（更新：官方系统已恢复）麦当劳小程序 / App 突发崩溃，多家餐厅无法线上点单》 广告声明：文内含有的对外跳转 ...