Core Insights - TCL and PubMatic have formed a partnership to enhance programmatic advertising for live sports, connecting TCL's premium streaming inventory with PubMatic's technology platform to drive demand and efficiency [1][2] - The partnership aims to leverage TCL's audience of over 24 million viewers, providing advertisers with targeted access to sports enthusiasts through platforms like the NFL Channel and CBS Sports [2][4] Company Overview - TCL Electronics is a leading consumer electronics brand operating in over 160 markets globally, specializing in the development and manufacturing of various consumer electronics products [5][6] - PubMatic is an independent technology company focused on maximizing customer value in digital advertising, providing a sell-side platform that empowers digital content creators to control inventory access and increase monetization [7] Partnership Benefits - Enhanced targeting capabilities will allow advertisers to reach engaged sports fans with precision by integrating TCL's viewership data with PubMatic's targeting technology [5] - Supply path optimization through PubMatic's technology will streamline the ad buying process, improving campaign performance [5] - Advanced measurement tools will provide closed-loop reporting, offering insights into campaign effectiveness across the marketing funnel [5] Industry Trends - The digital live sports landscape is rapidly evolving, with eMarketer projecting that digital US viewership will surpass traditional pay TV for the first time in 2024, indicating a significant shift towards connected TV (CTV) platforms [4] - This partnership positions brands and marketers to capitalize on the growing audience of digital live sports viewers, ensuring effective campaign reach [4]

Core Insights - PubMatic, Inc. will release its financial results for the quarter and fiscal year ended December 31, 2024, after market close on February 27, 2025 [1] - A webcast will be hosted on the same day at 1:30 p.m. Pacific Time to discuss the financial results [1][3] Company Overview - PubMatic is an independent technology company focused on maximizing customer value in the digital advertising supply chain [2] - The company provides a sell-side platform that empowers digital content creators to control access to their inventory and enhance monetization [2] - Since its inception in 2006, PubMatic has utilized an infrastructure-driven approach for real-time data processing and utilization [2] - The company aims to deliver scalable and flexible programmatic innovations to improve customer outcomes while promoting a transparent digital advertising supply chain [2]

Core Insights - PubMatic's Activate platform has seen rapid adoption and significant market share growth since its launch in 2023, with nearly 6x growth in customer count and nearly 5x in campaign count year-over-year in 2024 [3] - The platform addresses critical challenges in the digital advertising landscape, such as complex supply chains and rising intermediary fees, by providing greater efficiency and transparency [2][4] Adoption and Market Impact - All "Big Six" advertising agencies are now utilizing Activate, indicating widespread industry acceptance [5] - Activate is available globally, empowering advertisers across North America, Latin America, Europe, the Middle East, Africa, and Asia Pacific [5] Performance and Efficiency - Buyers using Activate experience an average 13% decrease in CPMs, leading to significant cost savings and increased working media [5][6] - The platform has demonstrated tangible business outcomes, such as a 126% incremental sales lift in a recent Mars case study and a 17% improvement in video completion rates [6] Technological Integration and Innovation - Activate combines buy-side and sell-side technology, providing advertisers with unprecedented control over their programmatic supply chains [4] - The platform leverages advanced data and partnerships to enhance targeting and campaign performance, including unique commerce media data from partners like Instacart and Western Union [6] Future Enhancements - PubMatic is committed to continuous innovation, focusing on enhancing Activate's capabilities, including inventory discovery, SPO insights, end-to-end troubleshooting, and leveraging AI for improved performance [7][10]

Core Insights - PubMatic's Activate platform has seen rapid adoption and significant market share growth since its launch in 2023, with nearly 6x growth in customer count and nearly 5x in campaign count year-over-year in 2024 [3] - The platform addresses critical challenges in the digital advertising landscape, such as complex supply chains and rising intermediary fees, by providing greater efficiency and transparency [2] Performance Metrics - Advertisers using Activate experience an average 13% decrease in CPMs, leading to significant cost savings and increased working media [5][6] - A case study with Mars demonstrated a 126% incremental sales lift, while another campaign achieved a 17% improvement in video completion rate [7] Industry Adoption - All "Big Six" advertising agencies now utilize Activate as a media activation tool, indicating widespread industry acceptance [5] - Activate is available across all global customer regions, including North America, Latin America, Europe, Middle East, Africa, and Asia Pacific [5] Technological Integration - Activate combines buy-side and sell-side technology in a single platform, providing advertisers with unprecedented control over their programmatic supply chains [4] - The platform integrates with a robust ecosystem of premium publishers and data providers, enhancing efficiency and transparency [4] Data-Driven Capabilities - Activate leverages advanced data, including unique commerce media data from partners like Instacart, Western Union, and Intuit, to optimize campaign performance [6] - More than 70% of the platform's usage focuses on unique auction packages, which curate effective audience segments [10] Future Enhancements - PubMatic plans to enhance Activate with a focus on inventory discovery, SPO insights, end-to-end troubleshooting, deal setup control, and leveraging AI and Gen AI across the platform [10]

REDWOOD CITY, Calif., Dec. 03, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced an expansion of their work with Western Union to include its commerce media business. This collaboration expanded partnership will leverage PubMatic’s leading Sell-Side Platform (SSP) capabilities to enhance onsite monetization while using Western Union’s rich first-party data for offsite audience extension via Convert. This will ena ...

PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership today to make Xumo’s premium inventory programmatically available to advertisers via PubMatic. As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights ...

PubMatic, Inc. (PUBM) closed the last trading session at $15.49, gaining 1.2% over the past four weeks, but there could be plenty of upside left in the stock if short-term price targets set by Wall Street analysts are any guide. The mean price target of $19.75 indicates a 27.5% upside potential.The average comprises eight short-term price targets ranging from a low of $16 to a high of $22, with a standard deviation of $1.98. While the lowest estimate indicates an increase of 3.3% from the current price leve ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., Nov. 19, 2024 (GLOBE NEWSWIRE) -- PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced that members of its management team are scheduled to participate at the following upcoming financial conferences. Details for the events are as follows: Wolfe Research Small and Mid-Cap Conference in New York on Wednesday, December 4, 2024Raymond James TMT and Consumer Conference in New York on We ...

| --- | --- | --- | |-------|-------|-------| | | | | | | | | | | | | S A F E H A R B O R This presentation contains forward-looking statements regarding our future business expectations, including but not limited to our guidance relating to our revenue, adjusted EBITDA, and adjusted EBITDA margin for the fourth quarter and full year 2024 and capex for the full year 2024, our expectations regarding our free cash flow, capital expenditures, future hiring, future market growth, our long-term revenue growth an ...

PubMatic, Inc. (PUBM) came out with quarterly earnings of $0.12 per share, beating the Zacks Consensus Estimate of $0.10 per share. This compares to earnings of $0.03 per share a year ago. These figures are adjusted for non-recurring items.This quarterly report represents an earnings surprise of 20%. A quarter ago, it was expected that this company would post a loss of $0.02 per share when it actually produced earnings of $0.04, delivering a surprise of 300%.Over the last four quarters, the company has surp ...