Core Insights - The Total Economic Impact study by Forrester Consulting indicates that Sprout Social customers achieved a return on investment (ROI) of 268% and a net present value (NPV) of $1.3 million over three years, with a payback period of less than six months [1][2] Group 1: Productivity and Efficiency - Prior to using Sprout Social, customers' social teams spent 70% of their time on scheduling, publishing, and planning campaigns, which has been streamlined to achieve a 60% productivity lift [2][4] - Customers reported an 80% reduction in employee time spent on social media reporting, leading to significant time savings [6] Group 2: Financial Benefits - Time savings from using Sprout Social are valued at $1.1 million, specifically in scheduling, publishing, social listening, and planning campaigns [6] - Customers leveraging Employee Advocacy through Sprout Social experienced an increase in organic traffic and an additional revenue of $130,000 [6] Group 3: Customer Testimonials - Customers expressed that Sprout Social allows them to focus on high-quality content strategy, leading to a 600% increase in engagement year-over-year across social media channels [5] - One customer noted that without Sprout, they would need to triple their team size to manage social media effectively [5]

Core Insights - Sprout Social has been recognized for the ninth consecutive year in G2's 2025 Best Software Awards, highlighting its strong position in the social media management software industry [1][2] - The company is featured across seven award categories, reflecting its commitment to innovation and customer satisfaction [1][2] Company Performance - Sprout Social's platform has been enhanced with AI-powered solutions, a rebranded influencer marketing platform, and deeper integrations with organizations like Salesforce [2] - The company serves approximately 30,000 brands, providing tools for publishing, engagement, customer care, influencer marketing, and analytics [4] Customer Feedback - Users have praised Sprout Social for its detailed analytics that provide actionable insights and demonstrate clear ROI [3] - The platform is recognized for its continuous improvement and ability to keep up with social media trends without excessive costs [3] - Customers have successfully operationalized their social media programs using Sprout's suite of tools, establishing efficient workflows and making strategic decisions based on analytics [3]

Core Insights - Sprout Social has been recognized for the ninth consecutive year in G2's 2025 Best Software Awards, highlighting its strong position in the social media management software industry [1][2] - The company is featured across seven award categories, reflecting its commitment to innovation and customer satisfaction [1][2] Company Overview - Sprout Social is a global leader in social media management and analytics software, serving approximately 30,000 brands [4] - The platform offers comprehensive functionalities including publishing, engagement, customer care, influencer marketing, and AI-powered business intelligence [4] Recent Innovations - In the past year, Sprout Social has enhanced its platform with AI-powered solutions, a rebranded influencer platform, and deeper integrations with organizations like Salesforce [2] - New strategic partnerships across various sectors have been established to deliver ongoing value to customers [2] Customer Feedback - Customers have praised Sprout Social for its detailed analytics that provide actionable insights and demonstrate clear ROI [3] - Users have noted the platform's continuous improvement and its ability to keep up with social media trends without excessive costs [3] - The suite of tools has enabled organizations to operationalize social media programs and make strategic decisions based on detailed analytics [3]

Core Insights - Sprout Social has launched its rebranded influencer marketing platform, Sprout Social Influencer Marketing, which aims to enhance how brands discover and manage influencer partnerships [1][2] - The platform leverages AI-powered insights and advanced analytics to help marketers identify suitable influencers and maximize campaign ROI [1][3] - Influencer marketing is projected to grow into a $199 billion industry by 2032, highlighting its increasing importance in consumer purchasing decisions [3] Company Overview - Sprout Social is recognized as a global leader in social media management and analytics software, serving approximately 30,000 brands [4] - The company has been awarded the 1 Best Software Product by G2's 2024 Best Software Award, indicating its strong market position [4] Platform Features - The Sprout Social Influencer Marketing platform is designed to streamline the process of discovering influencers and executing campaigns, providing actionable insights and centralized campaign management [2] - A Forrester Consulting study found that users of the platform experienced an average time savings of 25% in managing influencer relationships [3] Market Trends - There is a growing consumer trust in influencers over traditional brands, prompting companies to focus on authentic, relationship-driven marketing strategies [3] - Businesses reportedly earn an average of $6.50 for every $1 spent on influencer marketing, with top campaigns yielding even higher returns [3]

Group 1 - Sprout Social has been recognized as a best place to work in Chicago and Seattle for the sixth consecutive year by Built In's 2025 Best Places to Work Awards [1][2][3] - The awards program honors companies of all sizes, including startups and large enterprises, and recognizes both remote-first employers and those in major tech markets across the U.S. [1][6] - Sprout Social's culture is highlighted as a key factor in this recognition, emphasizing collaboration and a supportive environment for employees [3][4] Group 2 - Sprout Social operates globally with offices in Chicago, Seattle, and Dublin, supporting remote, hybrid, and in-person work arrangements [2][4] - The company serves approximately 30,000 brands with its social media management and analytics software, which has been recognized as the 1 Best Software Product by G2's 2024 Best Software Award [4] - Built In's algorithm for determining the Best Places to Work considers factors such as compensation, benefits, remote work opportunities, and diversity, equity, and inclusion (DEI) programs [3][6]

Core Points - Sprout Social, Inc. will report its financial results for Q4 2024 on February 25, 2025, after market close [1] - A conference call and webcast to discuss the financial results will take place at 4:00 p.m. Central Time on the same day [2] - The company is recognized as a leader in social media management and analytics software, serving approximately 30,000 brands [4] Financial Reporting - The financial results will be available after market close on February 25, 2025 [1] - A live webcast of the conference call can be accessed through Sprout Social's investor relations website [2] - A replay of the webcast will be available for 12 months following the event [3] Company Overview - Sprout Social is a global leader in social media management and analytics software, providing powerful social data to brands [4] - The company has been awarded the 1 Best Software Product by G2's 2024 Best Software Award [4] - Sprout Social's platform includes comprehensive functionalities for publishing, engagement, customer care, influencer marketing, and AI-powered business intelligence [4] Information Availability - Sprout Social routinely announces material information through SEC filings, press releases, and public conference calls [5] - The company encourages stakeholders to follow its social media profiles for updates and material information [5] - Email alerts can be subscribed to for receiving information about the company [5]

Social Media Trends and Consumer Expectations - Social media has become the 1 source for keeping up with trends and cultural moments, surpassing TV, family, friends, and other digital channels [1] - 93% of consumers believe it's important for brands to keep up with online culture, but simply jumping on trends can backfire, with 33% finding it embarrassing and 27% saying it's only effective within 24-48 hours of a trend's lifespan [3] - Authenticity and relatability are the two traits consumers value most from brands, with about half saying original content makes their favorite brands stand out on social [3] - 81% of consumers say social media drives them to make impulse purchases, and 73% say they'll buy from a competitor if a brand doesn't respond on social [4] Brand Strategies and Social Media Engagement - Brands must move beyond surface-level trend-chasing and provide original, human-centric content and personalized 1:1 engagements, particularly in customer care, to secure trust and drive sales [1] - Social media has become a discovery zone for consumers, and creating a social strategy that supports the entire customer journey—from discovery and purchase to loyalty—can directly impact a company's bottom line [4] - 93% of consumers think brands need to combat misinformation more than they do today, requiring brands to actively listen to conversations and correct falsehoods [10] AI Investment and Marketing Trends - Nearly half (48%) of marketing leaders are planning to increase their AI investments in 2025, with 97% saying it's critical that their teams know how to use AI [5] - 93% of social practitioners believe AI can help combat creative fatigue, an issue over one-third of them say they're feeling more now than they did a year ago [5] - Contrary to fears of job displacement, 86% of marketing leaders anticipate hiring more team members this year, and 53% believe AI will help grow their teams [6] Social Media Platform Usage - 90% of consumers have profiles on Facebook, followed by Instagram (82%), YouTube (76%), TikTok (58%), X (50%), and Snapchat (46%) [10] - Facebook is the top platform for direct purchases among all consumers (39%), but TikTok tops the list for Gen Z (54%) and Millennials (47%) [10] Trust and Leadership Challenges - There's a disconnect in trust between social practitioners and their leadership, with 57% of marketing leaders saying executives trust their social teams, while almost half of practitioners believe executives only somewhat understand the value of social media [10] - 41% of practitioners say their greatest fear is leadership not trusting them to publish content that will perform best [10]

CHICAGO , Jan. 07, 2025 (GLOBE NEWSWIRE) -- According to The 2025 Sprout Social Index™ Edition XX released today, social media has become the #1 source for keeping up with trends and cultural moments, ranking ahead of TV, family and friends, and every other digital channel. While this shift gives culturally aware brands a greater opportunity to land in people's feeds, it also means attention is harder than ever to earn, especially in an increasingly saturated social landscape. To avoid getting lost in the n ...

MONTREAL, Jan. 07, 2025 (GLOBE NEWSWIRE) -- Cerro de Pasco Resources Inc. (CSE: CDPR) (OTCQB: GPPRF) (FRA: N8HP) (“CDPR” or the “Company”) is pleased to report assay results for an additional eight drill holes from the Quiulacocha Tailings Project in Central Peru. Highlights - All intersections are in core lengths from surface and correspond to the predominant silver-zinc-lead zone in the northern section of the Quiulacocha deposit: Hole SPT10 intersected 31 meters (“m”) at 47 grams per tonne (“g/t”) silver ...

MONTREAL, Dec. 18, 2024 (GLOBE NEWSWIRE) -- Cerro de Pasco Resources Inc. (CSE: CDPR) (OTCQB: GPPRF) (FRA: N8HP) (“CDPR” or the “Company”) is pleased to report assay results for an additional seven drill holes from the Quiulacocha Tailings Project in Central Peru. Highlights - All intersections are in core lengths from surface and correspond to the predominant silver-zinc-lead zone in the northern section of the deposit: Hole SPT15 intersected 19 meters (“m”) of 73.09 grams per tonne (“g/t”) silver (“Ag”), ...