CHICAGO , Jan. 07, 2025 (GLOBE NEWSWIRE) -- According to The 2025 Sprout Social Index™ Edition XX released today, social media has become the #1 source for keeping up with trends and cultural moments, ranking ahead of TV, family and friends, and every other digital channel. While this shift gives culturally aware brands a greater opportunity to land in people's feeds, it also means attention is harder than ever to earn, especially in an increasingly saturated social landscape. To avoid getting lost in the n ...

Social Media Trends and Consumer Expectations - Social media has become the 1 source for keeping up with trends and cultural moments, surpassing TV, family, friends, and other digital channels [1] - 93% of consumers believe it's important for brands to keep up with online culture, but simply jumping on trends can backfire, with 33% finding it embarrassing and 27% saying it's only effective within 24-48 hours of a trend's lifespan [3] - Authenticity and relatability are the two traits consumers value most from brands, with about half saying original content makes their favorite brands stand out on social [3] - 81% of consumers say social media drives them to make impulse purchases, and 73% say they'll buy from a competitor if a brand doesn't respond on social [4] Brand Strategies and Social Media Engagement - Brands must move beyond surface-level trend-chasing and provide original, human-centric content and personalized 1:1 engagements, particularly in customer care, to secure trust and drive sales [1] - Social media has become a discovery zone for consumers, and creating a social strategy that supports the entire customer journey—from discovery and purchase to loyalty—can directly impact a company's bottom line [4] - 93% of consumers think brands need to combat misinformation more than they do today, requiring brands to actively listen to conversations and correct falsehoods [10] AI Investment and Marketing Trends - Nearly half (48%) of marketing leaders are planning to increase their AI investments in 2025, with 97% saying it's critical that their teams know how to use AI [5] - 93% of social practitioners believe AI can help combat creative fatigue, an issue over one-third of them say they're feeling more now than they did a year ago [5] - Contrary to fears of job displacement, 86% of marketing leaders anticipate hiring more team members this year, and 53% believe AI will help grow their teams [6] Social Media Platform Usage - 90% of consumers have profiles on Facebook, followed by Instagram (82%), YouTube (76%), TikTok (58%), X (50%), and Snapchat (46%) [10] - Facebook is the top platform for direct purchases among all consumers (39%), but TikTok tops the list for Gen Z (54%) and Millennials (47%) [10] Trust and Leadership Challenges - There's a disconnect in trust between social practitioners and their leadership, with 57% of marketing leaders saying executives trust their social teams, while almost half of practitioners believe executives only somewhat understand the value of social media [10] - 41% of practitioners say their greatest fear is leadership not trusting them to publish content that will perform best [10]

MONTREAL, Jan. 07, 2025 (GLOBE NEWSWIRE) -- Cerro de Pasco Resources Inc. (CSE: CDPR) (OTCQB: GPPRF) (FRA: N8HP) (“CDPR” or the “Company”) is pleased to report assay results for an additional eight drill holes from the Quiulacocha Tailings Project in Central Peru. Highlights - All intersections are in core lengths from surface and correspond to the predominant silver-zinc-lead zone in the northern section of the Quiulacocha deposit: Hole SPT10 intersected 31 meters (“m”) at 47 grams per tonne (“g/t”) silver ...

MONTREAL, Dec. 18, 2024 (GLOBE NEWSWIRE) -- Cerro de Pasco Resources Inc. (CSE: CDPR) (OTCQB: GPPRF) (FRA: N8HP) (“CDPR” or the “Company”) is pleased to report assay results for an additional seven drill holes from the Quiulacocha Tailings Project in Central Peru. Highlights - All intersections are in core lengths from surface and correspond to the predominant silver-zinc-lead zone in the northern section of the deposit: Hole SPT15 intersected 19 meters (“m”) of 73.09 grams per tonne (“g/t”) silver (“Ag”), ...

Core Insights - Sprout Social has been recognized as a Leader in the 2024-25 IDC MarketScape for Worldwide Social Marketing Platform: Large Enterprises, highlighting its innovative platform that enhances enterprise social strategies and business impact [1][2]. Company Overview - Sprout Social is a leading provider of cloud-based social media management software, serving approximately 30,000 brands with its intuitive platform that delivers powerful social data [6]. - The company has been awarded the 1 Best Software Product by G2's 2024 Best Software Award, showcasing its comprehensive functionalities in publishing, engagement, customer care, influencer marketing, and AI-powered business intelligence [6]. Product Features - The IDC report emphasizes Sprout's intuitive workflows, AI-powered features, and strong integrations with popular business software such as Salesforce and Zendesk, which enhance customer engagement and ROI from social efforts [2]. - Sprout Social's platform includes robust security features and compliance certifications, essential for enterprise companies scaling their social operations [2]. Future Developments - The company is focused on expanding its social suite with quarterly product events and new AI-powered features, aiming to help enterprise organizations increase their social ROI and meet rising consumer expectations [3]. - Sprout's 2025 roadmap is designed to support brands in adopting a social-first perspective to succeed in the market [3].

Investors in Sprout Social, Inc. (SPT) need to pay close attention to the stock based on moves in the options market lately. That is because the Jan 17, 2025 $75 Put had some of the highest implied volatility of all equity options today.What is Implied Volatility?Implied volatility shows how much movement the market is expecting in the future. Options with high levels of implied volatility suggest that investors in the underlying stocks are expecting a big move in one direction or the other. It could also m ...

CHICAGO, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced several innovations to its product suite that enable marketers to work faster and smarter in the face of tightening budgets and heightened customer expectations. Many of these will be featured in Breaking Ground, Sprout’s quarterly event that keeps customers up to date on the latest product updates and industry trends. The most recent enhanceme ...

Sprout Social (SPT) came out with quarterly earnings of $0.13 per share, beating the Zacks Consensus Estimate of $0.12 per share. This compares to loss of $0.01 per share a year ago. These figures are adjusted for non-recurring items.This quarterly report represents an earnings surprise of 8.33%. A quarter ago, it was expected that this developer of cloud software would post earnings of $0.08 per share when it actually produced earnings of $0.09, delivering a surprise of 12.50%.Over the last four quarters, ...

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CHICAGO, Oct. 07, 2024 (GLOBE NEWSWIRE) -- Sprout Social, Inc. ("Sprout Social", the "Company") (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced that it will report its financial results for the second quarter ending September 30, 2024 after market close on Thursday, November 7, 2024. The financial results and business highlights will be discussed on a conference call and webcast scheduled at 4:00 p.m. Central Time (5:00 p.m. Eastern Time) on Thurs ...