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PRophet, a Stagwell (STGW) Company, Launches a Creator Content Series in Partnership with Shira Lazar's What's Trending at VidCon 2024
Prnewswire· 2024-06-26 16:02
NEW YORK and LOS ANGELES, June 26, 2024 /PRNewswire/ -- Stagwell Marketing Cloud's (NASDAQ: STGW) PRophet, the first integrated suite of AI-driven tools built for communicators that span earned media, influencer engagement and brand monitoring offerings, has forged a partnership with What's Trending, the Emmy-nominated digital media brand, to produce creator-focused content including a 'Creator Spotlight' series. The new partnership begins with content coming out of VidCon 2024 which will facilitate one-on- ...
Stagwell (STGW) Celebrates Lions from 72andSunny, Assembly, Forsman & Bodenfors, and Buentipo Anchor at the Cannes Lions International Festival of Creativity
Prnewswire· 2024-06-24 21:08
NEW YORK, June 24, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its agencies 72andSunny, Assembly, and Forsman & Bodenfors, which took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing community. Collectively, Stagwell's agencies and its global affiliate partner Buentipo Anchor captured 1 Grand Prix, 2 Gold, 2 Silver, and 10 Bronze Lions along with over 40 shortlists for o ...
Stagwell's (STGW) 'Future of News' Initiative Heads to Cannes Lions International Festival of Creativity with Panels Highlighting the Power of News to Drive Business Results for Marketers
Prnewswire· 2024-06-18 04:00
Leaders from Ad Fontes Media, Bloomberg, Business Insider, CNN, The New York Times, Stagwell, The Trade Desk, The Washington Post, and Wall Street Journal NEW YORK and CANNES, France, June 18, 2024 /PRNewswire/ -- Stagwell's (NASDAQ: STGW) Future of News series will continue with its next chapter at the Cannes Lions International Festival of Creativity, the world's largest advertising, marketing, and creativity event. Stagwell will convene two panels at Cannes Lions as it continues to encourage advertisers ...
Stagwell (STGW) Launches New AI-Powered Capabilities for Marketers, Built with Google Cloud
Prnewswire· 2024-06-17 13:13
"Stagwell is taking impressive steps to implement generative AI in ways that are transformative and helpful for marketers," said Oliver Parker, VP of Global Generative AI Go to Market at Google Cloud. "The brand new Propellers is an example of how AI can rapidly add value and streamline common workflows and processes for end customers – in this case, creative teams who shape everyday brand narratives." About Google Cloud Media Contact Sarah Arvizo [email protected] With Google Cloud and Gemini models, Stagw ...
Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience
Prnewswire· 2024-06-17 06:00
About Stagwell NEW YORK and CANNES, France, June 17, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Anzu, the world's most advanced intrinsic in-game advertising platform, today announced a strategic partnership designed to help brands capitalize on the fastgrowing gaming market. Stagwell and Anzu will collaborate to innovate new formats for bespoke in-game experiences for brands and bring Anzu's cutting-edge in-game advertising solution to more compan ...
Stagwell's (STGW) Code and Theory Named ANA B2B Agency of the Year
Prnewswire· 2024-06-14 14:20
NEW YORK, June 14, 2024 /PRNewswire/ -- Code and Theory was named B2B Agency of the Year in the ANA B2 Awards. The ANA (Association of National Advertisers) annual award recognizes the agency that best "represents a diverse portfolio of expertise, and the effective implementation of business marketing solutions and thought leadership in the B2B marketing field." Ad Age 2024 Business Transformation Agency of the Year Fast Company Design Agency of the Year Honoree Creative Agency of the Year at the Ace Awards ...
Do Marketers Have an Emerging Tech Problem? Stagwell (STGW) Chairman and CEO Mark Penn to Discuss Live on the Main Stage of the Cannes Lions International Festival of Creativity
Prnewswire· 2024-06-14 12:55
NEW YORK, June 14, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will take the main stage at Cannes Lions, the most prestigious awards show and festival in advertising, to present "The Contrarian's Compass: Navigating Emerging Tech Hype". Penn's keynote presentation on how marketers can navigate emerging technology to fuel brand growth will draw on his four decades of leadership across technology, marketing, and ...
Stagwell (STGW) Celebrates 302 Awards in 2024 with Strong Wins Across the Effie's, Clios, SABRE Awards, Spike's Asia, Webby's and More
Prnewswire· 2024-06-11 20:52
NEW YORK, June 11, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates its global agencies and products for winning over 300 awards in 2024 to date, recognizing innovative strategies and impactful campaigns for our 4000+ clients around the world. These honors include 60 gold, 63 silver, and 123 bronze awards at top shows including The Andy Awards, Clio Awards, D&AD Awards, Drum Marketing Awards Americas, The Effie's, New York Festivals Advertis ...
ASSEMBLY BRINGS BRAND NEW GALAXY INTO THE FOLD, CONNECTING DIGITAL COMMERCE AND OMNICHANNEL MEDIA TO DELIVER TRUE BRAND PERFORMANCE WORLDWIDE
Prnewswire· 2024-06-06 08:00
Core Insights - Stagwell's Brand New Galaxy has rebranded as Assembly, enhancing its digital commerce capabilities globally [1][2] - The rebranding aims to connect omnichannel media to commerce, supporting clients throughout the consumer journey [1][2] - Assembly now features over 400 experts in digital commerce, providing expanded solutions for various brands [2][3] Company Developments - Key executives from Brand New Galaxy will join Assembly's leadership team, ensuring continuity and excellence for clients [3] - Piotr Morkowski, former CEO of Brand New Galaxy, is now the Global Digital Commerce CEO at Assembly [3][4] - The integration is expected to create more growth opportunities for clients and employees alike [5][6] Strategic Vision - The merger is seen as a strategic step to combine expertise and broaden digital services for full-funnel growth [4][5] - Assembly's proprietary platform, STAGE, will leverage attitudinal, behavioral, and transactional data to enhance client strategies [2][6] - The goal is to foster meaningful connections between clients and their audiences, driving growth through improved data insights [6] Organizational Overview - Assembly operates as a global omnichannel media agency with over 2,300 professionals across 35 offices [7] - The agency focuses on merging data, talent, and technology to drive performance and business expansion [7] - Stagwell, the parent company, aims to transform marketing through a network of over 13,000 specialists [8]
Stagwell (STGW) and Not Perfect Network Form Global Affiliate Partnership, Enhancing Joint Capabilities in the Baltic States
Prnewswire· 2024-06-06 05:00
Core Insights - Stagwell has integrated Not Perfect Network into its global affiliate network to enhance creative production capabilities across the Baltic Region [1][4] - Not Perfect Network is recognized as one of the most awarded agencies in the Baltics, with a strong client base and significant regional influence [3][5] Company Overview - Not Perfect Network operates with a team of nearly 100 people across Lithuania, Latvia, and Estonia, specializing in integrated creative, digital, and design services [2][4] - The agency utilizes its proprietary Creative FastForward™ process to deliver high volumes of quality creative work rapidly [4][11] Clientele and Partnerships - Not Perfect's client roster includes major telecommunications providers in the Baltics, such as Tele2, LMT, and Bite, as well as notable clients like Carlsberg Group, Beam Suntory, NATO, and the Lithuanian Red Cross [5] - The agency is involved in significant global initiatives, including a campaign against Russian disinformation related to the Ukrainian war, which has gained international media coverage [5] Strategic Importance - The partnership with Not Perfect aligns with Stagwell's strategic focus on expanding its presence in the EMEA region, following the establishment of a regional headquarters in London and recent acquisitions [8] - Stagwell's Global Affiliate Program has successfully partnered with nearly 90 affiliates worldwide, enhancing its operational reach to 98 countries [7]