Core Insights - Under Armour Inc. and NBA star Stephen Curry are ending their partnership after more than a decade, as the company focuses on a turnaround strategy and a renewed emphasis on its core products [1] Company Strategy - Under Armour is moving ahead with a turnaround effort, indicating a strategic shift in its business approach [1] - The decision to part ways with Stephen Curry suggests a potential reallocation of resources towards core product lines [1]

Yeah, Melissa, some breaking news. Under Armour and Curry brand officially splitting ways, ending a 13year partnership. Steph Curry really put Under Armour on the map in terms of uh athletic sponsorship for an athlete.He has built out this brand over a number of years, released many different shoes, other apparel, but Under Armour is down 40% this year. has really struggled recently um both from a revenue standpoint and really a branding standpoint. And in a statement, Under Armour saying it wants to focus ...

Core Insights - Under Armour and Curry Brand have officially ended their 13-year partnership, which significantly elevated Under Armour's profile in athletic sponsorships [1][2] - Under Armour has faced substantial challenges, with its stock down 40% this year and a total decline of 76%, prompting the company to refocus on its core UA brand [2][4] - Steph Curry retains sole ownership of the Curry Brand and is free to seek new partnerships, while Under Armour will maintain contracts with athletes under the Curry Brand but with the right of first refusal for Curry [2][3] Company Performance - Under Armour's recent struggles are evident in its revenue and branding, leading to a strategic decision to concentrate on its primary brand [2] - The decline in Under Armour's stock price reflects broader issues within the company, necessitating a reevaluation of its partnerships and branding strategies [4] Future Prospects - Steph Curry is expected to remain a prominent figure in the NBA for several more years, making him a valuable asset for potential new partnerships [6] - Curry's brand is characterized by an underdog image, raising questions about how this identity will be maintained with future collaborations, especially considering his previous rejection of Nike in favor of Under Armour [6][7] - There is speculation about Curry's potential transition into golf, which could open new partnership opportunities as he considers future endeavors [5]

The athleticwear retailer said its board has approved another $95 million in restructuring actions, bringing its total estimated restructuring and related charges to up to $255 million. ...

Under Armour and Stephen Curry have parted ways, ending over a decade-long partnership between the NBA star and the sportswear company. ...

Stephen Curry #30 of the Golden State Warriors looks on during the game against the Sacramento Kings during the 2024 Play-In Tournament on April 16, 2024 at Golden 1 Center in Sacramento, California.Under Armour and Stephen Curry have mutually agreed to end their 13-year partnership effective immediately, they said on Thursday. The sudden announcement separates Curry Brand, which makes basketball shoes and apparel, from Under Armour. Curry will maintain sole ownership of Curry Brand and is free to find anot ...

Core Viewpoint - Under Armour, Inc. (NYSE:UA) is undergoing a turnaround, but recent earnings and guidance indicate challenges ahead, leading to mixed sentiments among analysts and investors [2][3]. Financial Performance - For the fiscal second quarter, Under Armour reported revenue of $1.33 billion and earnings per share of $0.04, both slightly exceeding analyst expectations [2]. - The company's full-year revenue guidance indicates a drop of 4.5%, which is steeper than the analyst estimate of 4% [2]. - The third quarter revenue guidance suggests a decline of 6.5%, significantly worse than the analyst estimate of 4.1%, and the profit per share guidance of $0.04 falls short of the $0.06 estimate [2]. Market Sentiment - Jim Cramer noted that Under Armour's stock struggles are partly due to money managers focusing on short-term cycles, typically 90 days [2]. - Cramer expressed belief in a potential turnaround for Under Armour, suggesting that significant improvements could be seen in three quarters [3].

Core Insights - The Chinese sports consumption market remains active in 2025, with various sports becoming part of daily life, including marathons, trail running, and tennis [1] - Sports brands are both participants in competitions and drivers of industry development, focusing on technology iteration, consumer engagement, and brand influence in daily life [1] Group 1: Ball Sports - Traditional ball sports like basketball, football, and volleyball maintain a stable market with competitive trends, with over 10 brands innovating in basketball technology [2] - Brands are engaging in grassroots events and high-profile sponsorships, with numerous collaborations and athlete endorsements intensifying [2][5] Group 2: Racket Sports - Racket sports, including table tennis, tennis, and badminton, show stability with brands focusing on equipment technology updates and professional collaborations [8] - Tennis is identified as a growth area, with over 10 brands entering the market, launching high-tech products, and sponsoring youth events [8] Group 3: Emerging Ball Sports - The golf market is evolving towards an ecosystem of "technology + events + community," with brands lowering entry barriers and promoting youth engagement [10] - Pickleball is emerging as a trendy sport, with brands promoting it as a lifestyle activity through events and community engagement [14] Group 4: Running - The running market remains competitive, with brands focusing on racing technology and closer engagement with runners through events and training camps [16] - Trail running is seen as a growth area, with new international brands entering the market and established brands expanding their offerings [23][25] Group 5: Outdoor Sports - The outdoor sports sector continues to grow, with a significant increase in related enterprises and international brands entering the Chinese market [33] - Outdoor technology is advancing, with brands focusing on extreme environment adaptability and lightweight features [34] Group 6: Women's Sports - Yoga and Pilates are key segments for women's sports, with competition centered around professional experiences and community engagement [37] - Comprehensive training markets are solidifying, with brands hosting large-scale events to connect with fitness enthusiasts [39] Group 7: Overall Market Trends - Across various sports categories, brands are demonstrating strategic capabilities and market insights, with technology as a core competitive advantage and a focus on local community connections [40] - The "Annual Sports Brand" award serves as an industry benchmark, reflecting innovation and guiding future brand development [43]

分析师及联系人 [Table_Author] 于旭辉 柯睿 SAC：S0490518020002 SAC：S0490524110001 SFC：BUU942 丨证券研究报告丨 行业研究丨点评报告丨纺织品、服装与奢侈品 [Table_Title] 望远镜系列 26 之 UA FY2026Q1 经营跟踪：收 入表现优于预期，预计 FY2027 将迎拐点 报告要点 [Table_Summary] FY2026Q2（2025/7/1-2025/9/30）UA 实现营收 13.3 亿美元，同比-4.7%，收入表现优于市场 及公司预期（彭博一致预期 13.1 亿美元，公司先前指引 Q2 营收同比下滑 6%-7%）。毛利率同 比-2.5pct 至 47.3%，主要受关税增加及渠道和区域组合影响，净利率同比转负至-1.4%。 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 纺织品、服装与奢侈品 cjzqdt11111 [Table_Title 望远镜系列2]26 之 UA FY2026Q1 经营跟踪：收 入表现优于预期，预计 FY2027 将迎拐点 [Table_Summary ...

Core Insights - Under Armour's growth engine has not fully restarted as the restructuring plan approaches its conclusion [1] - The company reported a revenue decline of 5% year-over-year for Q2 of FY2026, totaling $1.3 billion [2] - Management emphasizes stabilizing the business foundation and planning for sustainable growth beyond FY2027 [7] Financial Performance - Revenue for Q2 FY2026 was $1.3 billion, down 5% year-over-year [2] - Gross margin decreased by 250 basis points to 47.3% due to tariff pressures and supply chain fluctuations [2] - Net loss reached $19 million, with adjusted net income at $15 million [2] Market Performance - North American revenue fell by 8% to $790 million, impacted by a contraction in full-price wholesale and weak e-commerce sales [3] - The Asia-Pacific market, including China, saw revenue decline by 14% to $179 million [3][4] - Management noted that the reported data does not fully reflect the actual improvements in the Asia-Pacific market [4] Strategic Initiatives - Under Armour plans to test a new digital retail store concept starting in Q4, aiming to create immersive shopping experiences [5] - The company is focusing on stabilizing its core business and has set a goal to achieve business stabilization by FY2027 [6][7] - A significant restructuring plan initiated in June 2024 is nearing completion, with costs expected between $70 million and $90 million [8] Future Outlook - For FY2026, Under Armour anticipates a revenue decline of 4% to 5%, an improvement from the 9% decline in FY2025 [6] - North America and Asia-Pacific are expected to experience high single-digit declines, while EMEA is projected to see high single-digit growth [6] Strategic Focus on Asia - Under Armour is placing strategic emphasis on the Asia-Pacific market, particularly China, which contributes nearly half of the region's revenue [9] - Recent partnerships and initiatives in China include collaborations with national rugby teams and the launch of the CURRY brand events [9][10] - The appointment of Carol Chen as Vice President and General Manager for China is aimed at enhancing market strategy and operations [10]