Under Armour and Stephen Curry have parted ways, ending over a decade-long partnership between the NBA star and the sportswear company. ...

Core Insights - Under Armour and Stephen Curry have mutually agreed to end their 13-year partnership, effective immediately [1][2] - Curry Brand will now operate independently, with Curry maintaining sole ownership and the freedom to seek new retail partnerships [2] - Under Armour will release the Curry 13, marking the final shoe collaboration with Curry [2] Company Strategy - Under Armour's CEO emphasized the need for discipline and focus on the core brand during a critical turnaround phase [3] - The breakup is seen as an opportunity for both parties to evolve; Curry aims for aggressive growth while Under Armour seeks to redefine its brand [3] - Under Armour has faced significant challenges, including leadership turnover and declining sales for eight consecutive quarters [3][4] Market Context - The competitive landscape has shifted, with established brands like Nike struggling against emerging competitors such as On and Hoka [4] - Under Armour's strategy includes fixing its product assortment and redefining its brand identity, with changes expected to appear in stores and social media this fall and winter [4] - Under Armour's stock has declined approximately 40% this year, reflecting ongoing challenges in the market [5]

Core Viewpoint - Under Armour, Inc. (NYSE:UA) is undergoing a turnaround, but recent earnings and guidance indicate challenges ahead, leading to mixed sentiments among analysts and investors [2][3]. Financial Performance - For the fiscal second quarter, Under Armour reported revenue of $1.33 billion and earnings per share of $0.04, both slightly exceeding analyst expectations [2]. - The company's full-year revenue guidance indicates a drop of 4.5%, which is steeper than the analyst estimate of 4% [2]. - The third quarter revenue guidance suggests a decline of 6.5%, significantly worse than the analyst estimate of 4.1%, and the profit per share guidance of $0.04 falls short of the $0.06 estimate [2]. Market Sentiment - Jim Cramer noted that Under Armour's stock struggles are partly due to money managers focusing on short-term cycles, typically 90 days [2]. - Cramer expressed belief in a potential turnaround for Under Armour, suggesting that significant improvements could be seen in three quarters [3].

Core Insights - The Chinese sports consumption market remains active in 2025, with various sports becoming part of daily life, including marathons, trail running, and tennis [1] - Sports brands are both participants in competitions and drivers of industry development, focusing on technology iteration, consumer engagement, and brand influence in daily life [1] Group 1: Ball Sports - Traditional ball sports like basketball, football, and volleyball maintain a stable market with competitive trends, with over 10 brands innovating in basketball technology [2] - Brands are engaging in grassroots events and high-profile sponsorships, with numerous collaborations and athlete endorsements intensifying [2][5] Group 2: Racket Sports - Racket sports, including table tennis, tennis, and badminton, show stability with brands focusing on equipment technology updates and professional collaborations [8] - Tennis is identified as a growth area, with over 10 brands entering the market, launching high-tech products, and sponsoring youth events [8] Group 3: Emerging Ball Sports - The golf market is evolving towards an ecosystem of "technology + events + community," with brands lowering entry barriers and promoting youth engagement [10] - Pickleball is emerging as a trendy sport, with brands promoting it as a lifestyle activity through events and community engagement [14] Group 4: Running - The running market remains competitive, with brands focusing on racing technology and closer engagement with runners through events and training camps [16] - Trail running is seen as a growth area, with new international brands entering the market and established brands expanding their offerings [23][25] Group 5: Outdoor Sports - The outdoor sports sector continues to grow, with a significant increase in related enterprises and international brands entering the Chinese market [33] - Outdoor technology is advancing, with brands focusing on extreme environment adaptability and lightweight features [34] Group 6: Women's Sports - Yoga and Pilates are key segments for women's sports, with competition centered around professional experiences and community engagement [37] - Comprehensive training markets are solidifying, with brands hosting large-scale events to connect with fitness enthusiasts [39] Group 7: Overall Market Trends - Across various sports categories, brands are demonstrating strategic capabilities and market insights, with technology as a core competitive advantage and a focus on local community connections [40] - The "Annual Sports Brand" award serves as an industry benchmark, reflecting innovation and guiding future brand development [43]

分析师及联系人 [Table_Author] 于旭辉 柯睿 SAC：S0490518020002 SAC：S0490524110001 SFC：BUU942 丨证券研究报告丨 行业研究丨点评报告丨纺织品、服装与奢侈品 [Table_Title] 望远镜系列 26 之 UA FY2026Q1 经营跟踪：收 入表现优于预期，预计 FY2027 将迎拐点 报告要点 [Table_Summary] FY2026Q2（2025/7/1-2025/9/30）UA 实现营收 13.3 亿美元，同比-4.7%，收入表现优于市场 及公司预期（彭博一致预期 13.1 亿美元，公司先前指引 Q2 营收同比下滑 6%-7%）。毛利率同 比-2.5pct 至 47.3%，主要受关税增加及渠道和区域组合影响，净利率同比转负至-1.4%。 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 纺织品、服装与奢侈品 cjzqdt11111 [Table_Title 望远镜系列2]26 之 UA FY2026Q1 经营跟踪：收 入表现优于预期，预计 FY2027 将迎拐点 [Table_Summary ...

Core Insights - Under Armour's growth engine has not fully restarted as the restructuring plan approaches its conclusion [1] - The company reported a revenue decline of 5% year-over-year for Q2 of FY2026, totaling $1.3 billion [2] - Management emphasizes stabilizing the business foundation and planning for sustainable growth beyond FY2027 [7] Financial Performance - Revenue for Q2 FY2026 was $1.3 billion, down 5% year-over-year [2] - Gross margin decreased by 250 basis points to 47.3% due to tariff pressures and supply chain fluctuations [2] - Net loss reached $19 million, with adjusted net income at $15 million [2] Market Performance - North American revenue fell by 8% to $790 million, impacted by a contraction in full-price wholesale and weak e-commerce sales [3] - The Asia-Pacific market, including China, saw revenue decline by 14% to $179 million [3][4] - Management noted that the reported data does not fully reflect the actual improvements in the Asia-Pacific market [4] Strategic Initiatives - Under Armour plans to test a new digital retail store concept starting in Q4, aiming to create immersive shopping experiences [5] - The company is focusing on stabilizing its core business and has set a goal to achieve business stabilization by FY2027 [6][7] - A significant restructuring plan initiated in June 2024 is nearing completion, with costs expected between $70 million and $90 million [8] Future Outlook - For FY2026, Under Armour anticipates a revenue decline of 4% to 5%, an improvement from the 9% decline in FY2025 [6] - North America and Asia-Pacific are expected to experience high single-digit declines, while EMEA is projected to see high single-digit growth [6] Strategic Focus on Asia - Under Armour is placing strategic emphasis on the Asia-Pacific market, particularly China, which contributes nearly half of the region's revenue [9] - Recent partnerships and initiatives in China include collaborations with national rugby teams and the launch of the CURRY brand events [9][10] - The appointment of Carol Chen as Vice President and General Manager for China is aimed at enhancing market strategy and operations [10]

Group 1 - Alibaba Group CEO Wu Yongming stated that achieving "Super Artificial Intelligence" will take a long time, emphasizing the company's commitment to developing a comprehensive AI cloud to promote open-source technology and accessibility [2] - Under Armour appointed Carol Chen as Vice President and General Manager for China, effective November 9, to oversee market strategy and operations [3] - The China Consumers Association reported receiving 536,761 consumer complaints in Q3 2025, a 7.9% year-on-year increase, recovering economic losses of 236 million yuan [4][11] Group 2 - Hong Kong Stock Exchange reported a total market capitalization of 48.1 trillion HKD at the end of October 2025, a 37% year-on-year increase, with average daily trading volume rising by 8% [6] - JD.com's founder Liu Qiangdong discussed the company's collaboration with robot companies to enhance last-mile delivery using community robots [7] - The Ministry of Industry and Information Technology highlighted the solid foundation and continuous improvement of China's AI industry during the 8th China International Import Expo [8] Group 3 - The "Silk Road E-commerce" cooperation zone celebrated its two-year achievements, launching the 2025 National "Silk Road Cloud Products" E-commerce Month [9] - Dawn Group announced its involvement in developing modified materials for robotics, including nylon and alloy materials for robotic arms and thermoplastic elastomers for simulated skin [10] - The U.S. saw over 153,000 layoffs in October 2025, the highest in over 20 years, attributed to the rise of AI technology and economic factors [12]

Core Insights - Under Armour Inc reported fiscal second-quarter results that exceeded expectations, with adjusted earnings of four cents per share, surpassing the Street's forecast of two cents per share [2] - Despite a contraction in gross margins by 250 basis points to 47.3%, this figure was better than the consensus estimate of 46.3% [2] - The company anticipates a revenue decline of 4%-5% in fiscal 2026, particularly in North America and APAC, with a high single-digit decline expected in those regions [3] Financial Performance - The fiscal second-quarter results were slightly above expectations, attributed to a timing shift of 100 basis points of sales from the third quarter and benefits from foreign exchange and pricing actions [4] - The guidance for the fiscal third quarter fell short of expectations due to soft demand and the full quarter impact of tariffs, indicating ongoing challenges [5] Analyst Ratings - JPMorgan analyst Matthew Boss reiterated an Underweight rating with a price target of $5, while Telsey Advisory Group analyst Cristina Fernández maintained a Market Perform rating with the same price target [6]

Core Insights - Under Armour announced that Reza Taleghani will join the company as Executive Vice President (EVP) and Chief Financial Officer (CFO) in February 2026, succeeding David Bergman who has served for 21 years [1] - David Bergman will remain with the company until the first quarter of fiscal year 2027 to ensure a smooth transition [1] - Prior to joining Under Armour, Taleghani served as EVP and CFO at Samsonite since 2018 [1]

Group 1 - Under Armour has announced a key appointment to drive growth in the Chinese market, with Carol Chen set to become the Vice President and General Manager for the region starting November 9 [2] - Carol Chen brings over 30 years of leadership experience and has held senior positions in various multinational companies, showcasing her capability in strategic planning, digital transformation, and performance management [2] - Under Armour believes that Chen's deep insights into the Chinese market and her proven track record in driving significant business growth make her an ideal leader for this strategic core market [2]