Core Viewpoint - Under Armour and basketball player Stephen Curry have announced a strategic split regarding the Curry Brand, ending nearly 13 years of collaboration [1] Group 1 - The partnership between Under Armour and Stephen Curry has officially concluded [1] - The strategic separation involves the personal brand Curry Brand, which was developed during their collaboration [1]

Core Viewpoint - The Golden State Warriors star has the potential to take his Curry Brand independent or partner with another retailer, similar to the successful strategies employed by Federer and Tiger Woods after their separation from Nike [1] Group 1 - The possibility of the Curry Brand becoming independent could lead to new opportunities in the retail market [1] - The success of Federer and Tiger Woods after leaving Nike serves as a precedent for potential brand independence [1]

Core Viewpoint - Under Armour's long-term partnership with NBA champion Stephen Curry has ended, leading to the separation of the "Curry Brand" from Under Armour's business structure, which will now focus on its core brand and new UA basketball products [3][5][11]. Financial Performance - Since 2022, Under Armour has experienced three consecutive years of declining revenue and net profit, with the current year showing a loss [4][9]. - In the fiscal year 2025, Under Armour reported revenue of $5.2 billion (approximately 37.5 billion yuan), a year-on-year decrease of 9%, and a net loss of $201 million (approximately 1.44 billion yuan) [16]. - The Asia-Pacific region, including China, contributed over half of Under Armour's revenue, but this market has also seen significant declines, with a 13% drop in revenue [16]. Impact of Curry Brand Separation - The separation from Curry Brand is expected to diminish Under Armour's growth potential, as the brand has been a significant driver of sales [12][18]. - The collaboration with Curry, which began 12 years ago, initially led to substantial revenue growth, particularly after the launch of Curry's signature shoes, which generated $160 million in sales in their first year [6][11]. Market Position and Competition - Under Armour's decline is attributed to several factors, including failed product line expansions and missing out on the athleisure trend, compounded by increased competition from local brands like Anta and Li Ning [15][16]. - In contrast, Anta reported a revenue increase of 13.58% in 2024, reaching 70.8 billion yuan, showcasing stronger growth compared to Under Armour [16]. Consumer Perception - Consumer sentiment towards Under Armour has shifted negatively, with perceptions of declining quality and design, alongside high prices, hindering its appeal in the Chinese market [16][18]. - Following the announcement of the end of the partnership with Curry, there has been a notable "de-mystification" of the brand among consumers [14][18]. Strategic Adjustments - In response to declining performance, Under Armour has initiated several strategic moves in China, including partnerships with national sports teams and significant personnel changes to enhance market strategy [18].

Core Viewpoint - Under Armour plans to separate its Curry brand, ending a partnership with NBA star Stephen Curry that has lasted over a decade. The Curry brand will operate independently from Under Armour, which will focus on its core brand. The company expects that this separation will not have a significant impact on its consolidated financial performance or profitability [1]. Group 1 - Under Armour is ending its long-term collaboration with Stephen Curry [1] - The Curry brand will operate independently from Under Armour [1] - Under Armour will concentrate on its core brand following the separation [1] Group 2 - The company anticipates that the separation will not materially affect its financial results or profitability [1]

Core Insights - Under Armour announces the independent operation of the Curry brand, ending a decade-long partnership that redefined functional products and athlete-led narratives [1] - The company will focus on developing new basketball products while continuing to support athletes and basketball programs at all levels [1] Summary by Sections - **Strategic Split**: The Curry brand will operate independently from Under Armour, allowing both entities to leverage their strengths [1] - **Product Launch Plans**: Under Armour plans to release the final signature shoe, Curry 13, in February 2026, along with additional colorways and related apparel before October 2026 [1] - **Leadership Statement**: Under Armour's CEO Kevin Plank emphasizes that this decision is beneficial for both parties, enabling Under Armour to enhance its innovation for athletes while allowing the Curry brand to pursue its own direction [1]

Core Insights - Under Armour and Stephen Curry have mutually agreed to end their 13-year partnership as the company undergoes a broader restructuring [1][2] - The Curry 13 shoes will still be released in February, marking the final sneaker produced under their collaboration [1] - Under Armour's CEO emphasized the need for discipline and focus on the core brand during a critical turnaround stage [2] Company Performance - Under Armour has been struggling with declining sales for the past eight quarters, alongside executive turnover and a restructuring plan estimated to cost $255 million, which now includes costs related to the separation from the Curry brand [3] - The collaboration with Curry is expected to generate at least $100 million in revenue for the current fiscal year, but the company stated that the separation will not significantly affect profitability [4] - Under Armour's stock fell by 2% on the day of the announcement and has decreased nearly 50% over the past year [5] Historical Context - Curry joined Under Armour in 2013, choosing the smaller brand over Nike, and the Curry Brand debuted in 2020 [6] - In 2023, Curry signed a long-term extension that made him president of the Curry Brand, receiving 8.8 million Under Armour shares valued at approximately $75 million at that time [6]

Core Insights - Under Armour Inc. and NBA star Stephen Curry are ending their partnership after more than a decade, as the company focuses on a turnaround strategy and a renewed emphasis on its core products [1] Company Strategy - Under Armour is moving ahead with a turnaround effort, indicating a strategic shift in its business approach [1] - The decision to part ways with Stephen Curry suggests a potential reallocation of resources towards core product lines [1]

Yeah, Melissa, some breaking news. Under Armour and Curry brand officially splitting ways, ending a 13year partnership. Steph Curry really put Under Armour on the map in terms of uh athletic sponsorship for an athlete.He has built out this brand over a number of years, released many different shoes, other apparel, but Under Armour is down 40% this year. has really struggled recently um both from a revenue standpoint and really a branding standpoint. And in a statement, Under Armour saying it wants to focus ...

Core Insights - Under Armour and Curry Brand have officially ended their 13-year partnership, which significantly elevated Under Armour's profile in athletic sponsorships [1][2] - Under Armour has faced substantial challenges, with its stock down 40% this year and a total decline of 76%, prompting the company to refocus on its core UA brand [2][4] - Steph Curry retains sole ownership of the Curry Brand and is free to seek new partnerships, while Under Armour will maintain contracts with athletes under the Curry Brand but with the right of first refusal for Curry [2][3] Company Performance - Under Armour's recent struggles are evident in its revenue and branding, leading to a strategic decision to concentrate on its primary brand [2] - The decline in Under Armour's stock price reflects broader issues within the company, necessitating a reevaluation of its partnerships and branding strategies [4] Future Prospects - Steph Curry is expected to remain a prominent figure in the NBA for several more years, making him a valuable asset for potential new partnerships [6] - Curry's brand is characterized by an underdog image, raising questions about how this identity will be maintained with future collaborations, especially considering his previous rejection of Nike in favor of Under Armour [6][7] - There is speculation about Curry's potential transition into golf, which could open new partnership opportunities as he considers future endeavors [5]

Core Insights - The athleticwear retailer's board has approved an additional $95 million in restructuring actions, increasing the total estimated restructuring and related charges to up to $255 million [1] Company Actions - The company is undertaking significant restructuring efforts, with the latest approval indicating a proactive approach to address operational challenges [1] - The total restructuring charges reflect the company's commitment to improving its financial health and operational efficiency [1] Financial Implications - The increase in restructuring charges suggests potential short-term financial strain but may lead to long-term benefits if the restructuring is successful [1] - The total estimated charges of $255 million highlight the scale of the company's restructuring efforts and the financial resources being allocated to this initiative [1]