Under Armour(UA)

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Shark Tank alum Bombas taps former Under Armour exec as CEO as it looks beyond digital roots
CNBC· 2025-05-15 11:10
Core Insights - Bombas founder David Heath is stepping down as CEO, with Jason LaRose taking over to lead the company through its next growth phase [1][2] - The company has experienced significant revenue growth, with a 22% increase in the current fiscal year and over $2 billion in lifetime sales [3] - Bombas aims to expand its wholesale presence from approximately 7% of sales to between 10% and 20% to sustain growth [4][5] Company Strategy - The footwear segment is the fastest-growing area, with expected revenue growth of over 70% this year, while sock sales have increased by 17% year-over-year [3] - Bombas is exploring physical store options and expanding its assortment with current partners, avoiding Amazon as a wholesale channel [5][6] - The company emphasizes the importance of storytelling and brand integrity in its expansion strategy, focusing on partnerships that align with its values [8][9] Industry Context - The shift from a direct-to-consumer model to wholesale is seen as necessary for sustainable growth, as many digitally native brands face challenges in profitability [7] - Brands that have successfully transitioned to wholesale have recognized the need for strategic partnerships to maintain brand integrity while scaling [8][10]
安德玛转型阵痛,昂跑、彪马利润承压,阿迪却意外惊艳市场
Nan Fang Du Shi Bao· 2025-05-15 05:56
Core Insights - The global sports brand industry is facing multiple pressures including economic slowdown, tariff impacts, rising costs, and weak consumer demand [2] - Under Armour reported a 9% decline in annual sales to $5.2 billion for the fiscal year ending March 31, 2025, with a net loss of $201 million [4][5] - On, a rising brand, experienced a 38% drop in net profit for Q1 2025 despite a 43% increase in sales, indicating challenges in maintaining profitability amid expansion costs [7][9] Under Armour - Under Armour's Q4 revenue fell 11% to $1.2 billion, but gross margin improved by 1.7 percentage points to 46.7% [4] - The company is focusing on full-price sales, reducing promotions, optimizing inventory, and implementing layoffs to enhance profitability and brand positioning [5] - North American revenue decreased by 11% to $3.1 billion, while international revenue fell by 6% to $2.1 billion, with the Asia-Pacific region down 13% to $755 million [5] On - On's Q1 2025 sales surged by 43% to 726.6 million Swiss francs, but net profit dropped by 38% to 56.7 million Swiss francs, resulting in a net profit margin of 7.8% [7] - The brand plans to increase prices in the U.S. market starting July, with potential expansion of this strategy to other markets next year [7] - The Asia-Pacific market saw a remarkable 130.1% increase in sales, becoming a key growth driver for the brand [7] Puma - Puma's Q1 2025 net profit plummeted by 64%, with sales growth of only 0.1% to €2.076 billion [10][12] - The company reported a significant drop in EBIT, down 63.7% to €57.7 million, while maintaining its sales and profit guidance for the fiscal year [12][13] - Puma is implementing cost efficiency plans and plans to cut 500 jobs globally by the end of Q2 [13] Adidas - Adidas reported a strong Q1 2025 with a 13% increase in sales to €6.15 billion, achieving a record high for the quarter [17] - The company’s operating profit surged by 82% to €610 million, driven by strong sales of retro shoe models [17] - Despite the strong performance, Adidas remains cautious about long-term goals due to geopolitical uncertainties and changing consumer sentiments [17]
18家运动品牌,2024年1.3万亿营收里的最新行业格局
3 6 Ke· 2025-05-14 00:38
Core Insights - The sports footwear and apparel industry demonstrates resilience amid a sluggish global economic recovery and differentiated consumer demand, outperforming other sectors [1][2] - The analysis includes 19 brands/groups, primarily publicly listed companies, with revenue data for the 2024 calendar year, adjusted for fiscal year discrepancies and currency fluctuations [1][2] Global Market Overview - Total global revenue for the 18 brands/groups in 2024 is approximately $183.61 billion, reflecting a 3.78% increase from 2023 [8] - Nike and Adidas remain the dominant players, while Lululemon has surged to third place, surpassing Puma and VF Corporation [6][7] - The industry structure remains stable, with a leading tier of Nike and Adidas, followed by a growing middle tier including Decathlon, Anta, VF, and Lululemon [7][8] Chinese Market Insights - The total revenue for the Chinese market is estimated at around $37 billion for 2024, with an 8.8% year-over-year growth, outpacing global growth [14] - Anta Group leads the Chinese market, with significant contributions from its multi-brand strategy, while Nike retains the top position for single-brand revenue [14][15] - The competitive landscape in China features intense rivalry among brands like Anta, Li Ning, Adidas, and FILA, with Puma also showing growth [14][15] Growth Drivers - Running remains the highest growth segment in the sports footwear and apparel industry, with brands like HOKA and On experiencing significant revenue increases [15][16] - Outdoor brands, particularly those appealing to the middle class, are also thriving, driven by a shift in consumer identity and preferences [16] Future Considerations - The industry faces challenges related to brand positioning in either stock or incremental competition, necessitating strategic decisions on growth potential and market dynamics [17] - Established brands are undergoing transformations while new entrants must navigate consumer expectations and market integration [17]
Under Armour(UA) - 2025 Q4 - Earnings Call Transcript
2025-05-13 13:32
Financial Data and Key Metrics Changes - The fourth quarter revenue decreased by 11% to $1.2 billion, slightly better than the expected 10% decline for the full year [39][47] - Full year revenue declined by 9% to $5.2 billion, with North American revenue down 11% and EMEA flat [47][49] - Gross margin for the fourth quarter increased by 170 basis points year over year to 46.7%, driven by lower product and freight costs [44][47] - Full year gross margin increased by 180 basis points to 47.9%, surpassing expectations [47][49] - The company reported a diluted loss per share of $0.16 for the fourth quarter, while adjusted diluted loss per share was $0.08 [46][49] Business Line Data and Key Metrics Changes - Apparel revenue decreased by 11%, while footwear revenue declined by 17% [43] - Accessories business saw a 2% increase, benefiting from strength in team sports and running [43] - Direct to consumer revenue was down 15%, primarily due to a 27% decrease in e-commerce sales [42] Market Data and Key Metrics Changes - North American revenue declined by 11%, primarily due to a decrease in the DTC business [39] - EMEA revenue decreased by 2%, remaining flat on a currency-neutral basis [40] - APAC revenue was down 27%, attributed to a highly competitive and promotional environment [40] Company Strategy and Development Direction - The company is focusing on higher quality revenue and brand strength while driving gross margin expansion [49][50] - A shift towards a category management operating model aims to enhance efficiency and decision-making speed [13] - The company is committed to reducing promotional activities to build a more premium brand image [39][42] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating the evolving business environment and emphasized the importance of agility [6][37] - The company anticipates a modest top-line contraction for fiscal 2026 due to recent changes in trade policy [49][50] - Management highlighted the need for a disciplined approach to cost management while maintaining marketing investments [79] Other Important Information - The company has recognized $32 million in restructuring charges for the fourth quarter, with total charges expected to be between $140 million and $160 million [45][49] - Inventory was down 1% year over year to $946 million, aligning with expectations [46] Q&A Session Summary Question: Can you provide more details about the North American reset? - Management highlighted the importance of leadership and a structured approach to improve brand execution and consumer engagement [56][60] Question: How is the company planning to normalize e-commerce with reduced promotional activities? - Management noted positive traction in full-price sales and emphasized the need for a brand-inspired online experience [72][74] Question: What are the expected savings from the restructuring plan? - Management indicated that approximately $35 million in savings were achieved in fiscal 2025, with expectations of $75 million in annual run rate savings by the end of fiscal 2026 [78][79]
Under Armour(UA) - 2025 Q4 - Earnings Call Transcript
2025-05-13 13:30
Financial Data and Key Metrics Changes - The fourth quarter revenue decreased by 11% to $1.2 billion, slightly better than the expected 10% decline for the full year [38][45] - Full year revenue declined by 9% to $5.2 billion, with North American revenue down 11% and APAC revenue down 13% [45][46] - Gross margin for the fourth quarter increased by 170 basis points year over year to 46.7%, driven by lower product and freight costs [42][46] - Full year gross margin increased by 180 basis points to 47.9%, surpassing expectations [46] Business Line Data and Key Metrics Changes - Apparel revenue decreased by 11%, while footwear revenue declined by 17% [41] - Accessories revenue increased by 2%, benefiting from the decision to bring the socks business in-house [41] - Direct to consumer revenue was down 15%, primarily due to a 27% decrease in e-commerce sales [40] Market Data and Key Metrics Changes - North American revenue declined by 11%, primarily due to a decrease in the DTC business [38] - EMEA revenue decreased by 2%, remaining flat on a currency-neutral basis [39] - APAC revenue was down 27%, attributed to a highly competitive environment [39] Company Strategy and Development Direction - The company is focusing on higher quality revenue and brand strength while driving gross margin expansion [46][50] - A category management operating model is being implemented to enhance efficiency and decision-making [12] - The company aims to reduce promotional activities to build a more premium online presence [40][75] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating the evolving business environment and emphasized the importance of agility [5][36] - The company anticipates a modest top-line contraction for fiscal 2026 due to recent changes in trade policy [46][50] - Management highlighted the need for a disciplined approach to cost management while maintaining marketing investments [78] Other Important Information - The company has recognized $32 million in restructuring charges for the fourth quarter, with total charges expected to be between $140 million and $160 million [43][46] - Inventory was down 1% year over year to $946 million, aligning with expectations [44] Q&A Session Summary Question: Can you provide more details about the North American reset? - Management highlighted the importance of leadership and the need to move away from constant discounting to build brand momentum [54][60] Question: What can you share about upcoming major brand activations? - The company plans to embrace its underdog DNA with a campaign that focuses on storytelling rather than price [62][64] Question: How is the company planning to normalize e-commerce with reduced promotional activities? - Management emphasized the importance of creating a brand-inspired online experience and leveraging loyalty programs to drive revenue [72][74] Question: What are the expected savings from the restructuring plan? - The company anticipates $75 million in annual savings from restructuring efforts, with a focus on maintaining marketing investments [76][78] Question: Can you provide insights on inventory management? - Management expressed confidence in managing inventory tightly and noted that a significant portion is current, minimizing old or excess stock [84]
Under Armour(UA) - 2025 Q4 - Annual Results
2025-05-13 11:37
Revenue Performance - Fourth quarter revenue decreased 11% to $1.2 billion, with North American revenue down 11% to $689 million and international revenue down 13% to $489 million[3] - Full year revenue decreased 9% to $5.2 billion, with North American revenue down 11% to $3.1 billion and international revenue down 6% to $2.1 billion[8] - Net revenues for the three months ended March 31, 2025, were $1,180,583, a decrease of 11.4% compared to $1,332,197 in the same period of 2024[22] - Total net revenue for the year declined by 9.4% according to GAAP, with a currency-neutral net revenue growth of -8.9%[35] - North America experienced a GAAP net revenue decline of 11.4%, while the Asia-Pacific region saw a decline of 13.5%[35] Profitability and Loss - Operating loss for the fourth quarter was $72 million, with an adjusted operating loss of $36 million after excluding transformation and restructuring expenses[3] - Adjusted net income for the full year was $135 million, while the net loss was $201 million[8] - The company reported a net loss of $67,457 for the three months ended March 31, 2025, compared to a net income of $6,568 in 2024[22] - For the year ended March 31, 2025, Under Armour reported a net loss of $201.3 million compared to a net income of $232.0 million for the previous year[32] - The GAAP diluted net loss per share for the year was $0.47, while the adjusted diluted net income per share was $0.31[44] Gross Margin and Costs - Gross margin increased 170 basis points to 46.7%, driven by lower product and freight costs and reduced direct-to-consumer discounting[3] - Gross margin for the first quarter of fiscal 2026 is anticipated to increase by 40 to 60 basis points, driven by a favorable product mix and lower costs[13] - Gross profit for the three months ended March 31, 2025, was $550,782, representing a gross margin of 46.7%, compared to 45.0% in 2024[22] Restructuring and Charges - The company recognized $58 million in restructuring and impairment charges by the end of the fourth fiscal quarter of 2025, with total anticipated charges of $140 million to $160 million[7] - The company incurred restructuring charges of $15,726 for the three months ended March 31, 2025[22] - The company reported a significant increase in stock-based compensation, rising to $53.0 million from $43.0 million year-over-year[32] Share Repurchase and Stock Information - The company repurchased $25 million of Class C common stock in the fourth quarter, totaling 12.8 million shares repurchased for $90 million under a $500 million program[6] - The company repurchased $90.0 million in common stock during the year, compared to $75.0 million in the previous year[32] Future Expectations - For the first quarter of fiscal 2026, revenue is expected to decrease 4% to 5% compared to the same quarter last year[13] - Selling, general, and administrative expenses are expected to decrease approximately 40% compared to the first quarter of fiscal 2025, excluding last year's litigation settlement expense[13] - For the quarter ending June 30, 2025, the company expects adjusted income from operations to range between $20 million and $30 million[48] Asset and Liability Changes - Total current assets decreased to $2,329,097 as of March 31, 2025, from $2,863,682 in 2024[30] - Total liabilities decreased to $2,410,593 as of March 31, 2025, compared to $2,607,448 in 2024[30] - The company reported a significant decline in inventory levels, with inventories at $945,836 as of March 31, 2025, down from $958,495 in 2024[30] Segment Performance - North America segment revenues decreased by 10.7% to $689,399 for the three months ended March 31, 2025, from $771,870 in 2024[22] - Direct-to-consumer revenues fell by 15.1% to $386,110 for the three months ended March 31, 2025, compared to $454,690 in 2024[24] Store Count - Under Armour's total company-owned and operated doors decreased from 440 in 2024 to 441 in 2025, with North America total doors declining from 200 to 195[51]
安徳玛第四财季净营收超过预估
news flash· 2025-05-13 11:01
安徳玛第四财季净营收11.8亿美元,同比下降11%,预估11.6亿美元。 第四财季每股亏损0.16美元,预估每股亏损0.15美元。 第四财季调整后运营亏损3,560万美元,上年同期收益5,390万美元,预估亏损3,620万美元。 第四财季经营亏损7,210万美元,上年同期亏损355万美元,预估亏损6,880万美元。 ...
世界上最大的体育「校招会」,主角是品牌?
3 6 Ke· 2025-05-06 02:46
等待和希望,不仅是人类最大的智慧,也是体育选秀之所以迷人的本质。 不久前,2025年NFL选秀大会落幕,卡姆·沃德当选状元,社媒话题度最高的「二刀流」特拉维斯·亨特,在第二顺位被美洲虎签走。最大的冷门,则要属 亨特在大学时的四分卫队友——谢都尔·桑德斯,行情一落千丈,从预期的前两轮落到了第五轮144顺位才被叫出名字。 但作为一个平均收视率超过1360万的体育生「校招」,NFL选秀大会不仅是大学生实现梦想、进入职业赛事的大门,也是各大品牌最看重的营销场合之 一。 选秀大会开始前几天,各大体育品牌开始了朴素的商战,竞相官宣参选的选手阵容——其中签约数量最多的是adidas和Nike,前者签约数量达到了12位, 包括榜眼亨特、探花阿卜杜勒·卡特等;后者更是多达17位,最大牌的当属谢都尔·桑德斯和阿仕顿·詹蒂。 为了进一步制造声势,adidas发布了创意短片,用机场的航班抵达信息屏幕,模拟球员加入球队的航班依次抵达;Nike则是延续了他们最拿手的文案式营 销,以「现在错过我,以后恐惧我」的文案来输出情绪。 这也是两家一贯的风格和传播策略差异:adidas更侧重制造故事感和创意整活,Nike则看重对情绪的精准把控和输出 ...