Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ________________________________________________ FORM 10-K ________________________________________________ ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended January 2, 2021 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-38713 ________________________ ...

YETI Holdings, Inc. (NYSE:YETI) Q4 2020 Earnings Conference Call February 11, 2021 8:00 AM ET Company Participants Tom Shaw – Vice President, Investor Relations Matt Reintjes – President and Chief Executive Officer Paul Carbone – Chief Financial Officer Conference Call Participants Sharon Zackfia – William Blair Peter Benedict – Baird Anna Glaessgen – Jefferies Camilo Lyon – BTIG Robbie Ohmes – Bank of America Merrill Lynch Jim Duffy – Stifel Kimberly Greenberger – Morgan Stanley Joe Altobello – Raymond Jam ...

YETI Holdings, Inc. (NYSE:YETI) Q3 2020 Earnings Conference Call November 5, 2020 8:00 AM ET Company Participants Tom Shaw – Vice President-Investor Relations Matt Reintjes – President and Chief Executive Officer Paul Carbone – Chief Financial Officer Conference Call Participants Peter Benedict – Baird Camilo Lyon – BTIG Alexandra Walvis – Goldman Sachs Randy Konik – Jefferies Sharon Zackfia – William Blair Robby Ohmes – Bank of America Securities Peter Keith – Piper Sandler Matt Koranda – ROTH Capital Part ...

Y = ® Third Quarter 2020 Highlights 2017 FATS We are not making any representations or warranties, express or implied, with respect to the information (financial, business, legal or otherwise) contained in this presentation. No person has been authorized to give any information other than that contained in this presentation. Forward-Looking Statements This presentation, as well as other written or oral communications made from time to time by us, may contain certain forward-looking statements. Forward-looki ...

YETI Holdings, Inc (NYSE:YETI) Q2 2020 Earnings Conference Call August 6, 2020 8:00 AM ET Company Participants Tom Shaw – Investor Relations Matt Reintjes – President and Chief Executive Officer Paul Carbone – Chief Financial Officer Conference Call Participants Randy Konik – Jefferies Sharon Zackfia – William Blair John Kernan – Cowen Peter Benedict – Baird Camilo Lyon – BTIG Robby Ohmes – Bank of America Merrill Lynch Joe Altobello – Raymond James Jim Duffy – Stifel Kimberly Greenberger – Morgan Stanley O ...

G Second Quarter 2020 Highlights We are not making any representations or warranties, express or implied, with respect to the information (financial, business, legal or otherwise) contained in this presentation. No person has been authorized to give any information other than that contained in this presentation. Forward-Looking Statements This presentation, as well as other written or oral communications made from time to time by us, may contain certain forward-looking statements. Forward-looking statements ...

Brand and Market Strategy - The company emphasizes the importance of maintaining and enhancing its brand image to drive ongoing demand for its products, which is critical for its growth strategy[66]. - The company plans to continue investing significantly in research and development, sales, and marketing to support product innovation and market expansion[70]. - The company is focused on expanding its customer base and retail partnerships both domestically and internationally, including in markets like Canada, Australia, Europe, and Japan[74]. - The company is committed to introducing new products to meet evolving consumer preferences, but acknowledges the high costs and risks associated with product development[67]. - The company is investing in marketing strategies to attract new customers, but faces challenges in ensuring cost-effective customer acquisition[73]. Economic and Competitive Environment - The company acknowledges that its sales and profitability are sensitive to economic conditions, with consumer discretionary spending being a key factor affecting demand for its products[75]. - The company recognizes the competitive landscape in which it operates, highlighting the need to effectively differentiate its products and maintain market position against numerous competitors[76]. - The company faces significant pricing pressure due to intense competition and retailer demands, which could negatively impact margins and profitability[93]. - The company is vulnerable to fluctuations in the cost and availability of raw materials, which could harm gross margins and ability to meet customer demand[96]. Supply Chain and Manufacturing Risks - The company relies on third-party contract manufacturers for production, which poses risks related to timely delivery and quality control[80]. - The company relies on a limited number of third-party contract manufacturers, with two largest manufacturers accounting for approximately 90% of hard coolers production volume in 2019[87]. - Labor disputes or disruptions at ports could create significant risks for the company, potentially resulting in delayed or canceled orders[84]. - The company is in the process of re-engineering supply chain management to support global expansion, which requires significant investment and carries risks of excess inventories or increased costs[92]. Financial Performance and Risks - YETI Holdings, Inc. reported net sales of $913.734 million for the fiscal year ended December 28, 2019, representing a 17.3% increase from $778.833 million in 2018[284]. - The company's gross profit for the same period was $475.314 million, up from $383.128 million in 2018, indicating a gross margin improvement[284]. - Operating income decreased to $89.771 million in 2019 from $102.156 million in 2018, reflecting increased selling, general, and administrative expenses of $385.543 million[284]. - Net income for the fiscal year was $50.434 million, down from $57.763 million in 2018, resulting in a diluted net income per share of $0.58[284]. - The company reported an accumulated deficit of $189.545 million as of December 28, 2019, an improvement from $240.104 million in 2018[282]. Regulatory and Compliance Issues - The company faces risks related to data security, including potential breaches that could harm customer relationships and result in financial losses[121]. - The evolving privacy laws, such as the California Consumer Privacy Act and the EU's General Data Protection Regulation, impose additional compliance costs and risks[122]. - The company may face legal or regulatory proceedings that could result in substantial costs and harm its financial condition and results of operations[137]. - The company is subject to potential product recalls and liability claims, which could adversely affect earnings and reputation[138]. International Expansion and Trade Risks - The company imports products and is exposed to risks associated with international trade, including tariffs and public health crises, which could adversely affect operations[97]. - International expansion is a key long-term strategy, but it carries risks such as increased shipping costs, compliance with foreign regulations, and potential lower margins[113]. - Currency exchange rate fluctuations could adversely impact the company's financial results as revenues and expenses in foreign markets are recognized in local currencies[115]. Internal Controls and Governance - The company identified material weaknesses in its internal control over financial reporting, particularly in information technology general controls and inventory valuation, which could affect the reliability of financial statements[130]. - The company expressed an adverse opinion on its internal control over financial reporting as of December 28, 2019[255]. - The company has appointed a new independent director to its Board of Directors following the cessation of being a controlled company[156]. - The Board of Directors currently consists of nine members, including the CEO and four outside directors[157]. Accounting and Financial Reporting - The company adopted FASB Topic 606 for revenue recognition, changing the timing of revenue recognition from delivery to shipment[265]. - The adoption of FASB Topic 842 for leases resulted in the recognition of a right-of-use asset and a lease liability for operating leases[261]. - Significant auditor judgment was required for the adoption of new accounting standards, particularly for lease liabilities and revenue recognition[263][266]. - The cumulative effect of adopting the new revenue standard was recognized as an adjustment to beginning accumulated deficit[265].

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10‑K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 29, 2018 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001‑38713 YETI Holdings, Inc. (Exact name of registrant as specified in its charter) Delaware 45‑5297111 (State or other jurisdict ...