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中国银行业品牌研究2024
Brand Finance· 2024-12-30 07:22
Investment Rating - The report indicates a strong growth trajectory for the Chinese banking industry, with a remarkable 600% increase in brand value over the past 15 years, positioning China as a leader in global banking brand value since 2017 [15][17]. Core Insights - The Chinese banking sector is undergoing a significant transformation driven by digital innovation and ESG principles, with state-owned banks and commercial banks collaborating to offer diverse and personalized financial services [18][20]. - State-owned banks dominate the market with high brand recognition and usage rates, while joint-stock commercial banks like China Merchants Bank and CITIC Bank are emerging as strong competitors [17][68]. - Trust is a key driver in B2C consumer decisions, with state-owned banks leading in credibility, while commercial banks are perceived as more innovative [17][52]. Summary by Sections Background - The Chinese banking industry is at a critical juncture, balancing change and continuity, driven by national priorities, technological advancements, and a commitment to sustainability [15]. - The report highlights the resilience and competitiveness of the sector, emphasizing the importance of technology and sustainability in the ongoing transformation [15][18]. B2C Insights - State-owned banks, including ICBC and China Construction Bank, maintain a dominant position in brand influence, while commercial banks like China Merchants Bank and CITIC Bank are gaining traction [17][22]. - Factors influencing consumer choice in B2C banking include trust, convenience of ATMs and branches, and value for money, with state-owned banks excelling in these areas [24][39]. B2B Insights - The B2B banking landscape is similarly shaped by state-owned giants and leading commercial banks, with a focus on enhancing brand influence and deepening business interactions [86]. - Corporate clients prefer banks recognized as leaders in the banking sector, valuing expertise and reliability in meeting diverse financial needs [95][96]. ESG and Innovation - ESG considerations are becoming integral to the banking sector, with major banks implementing sustainable practices and aligning investment strategies with carbon neutrality goals [15][65]. - Innovation is a catalyst for growth in the Chinese banking industry, with banks leveraging technology to enhance customer experience and streamline operations [20][78].
中国银行业品牌调研2024
Brand Finance· 2024-12-27 00:48
Investment Rating - The report does not explicitly provide an investment rating for the banking industry. Core Insights - The Chinese banking industry has seen a significant increase in brand value, achieving over 600% growth in the last 15 years, with large commercial banks maintaining a leading position globally since 2017 [27]. - The report highlights the resilience and robust development of the Chinese banking sector post-pandemic, with large commercial banks dominating the market while smaller banks also show steady growth [27]. - Trust is a critical factor influencing consumer choice in retail banking, while leadership in corporate banking significantly impacts decision-making for business clients [72]. Summary by Sections Market Research Insights | Corporate Banking Market - The leadership position in corporate banking is crucial for brand consideration, as it reflects the bank's expertise and reliability in meeting diverse corporate needs [100]. - Large commercial banks dominate the corporate banking sector, but banks like CITIC Bank are emerging as strong competitors through innovative and customer-centric solutions [103]. Market Research Insights | Retail Banking Market - Trust, convenience of ATM and branch services, and high cost-performance ratio are the primary factors influencing consumer choices in retail banking [54]. - Large commercial banks lead in brand recognition and usage, while joint-stock commercial banks like China Merchants Bank and CITIC Bank are gaining ground [28][72]. Brand Value and Customer Satisfaction - The report indicates that customer satisfaction is vital for retaining clients and enhancing the bank's reputation, with China Minsheng Bank, Bank of China, and China Everbright Bank ranking highest in overall satisfaction [105]. - The integration of ESG principles is becoming increasingly important for banks, with major players like China Construction Bank leading in ESG ratings and initiatives [93]. Innovation and Digital Transformation - Innovation is a key focus for banks, with institutions like Ping An Bank and CITIC Bank leveraging technology to enhance customer experience and operational efficiency [61][87]. - The report emphasizes the importance of simplifying banking processes and enhancing digital services to improve customer satisfaction and loyalty [106].
2024年IPL最有价值和最强的印度超级联赛品牌年度报告
Brand Finance· 2024-12-23 08:00
Investment Rating - The report indicates a positive investment outlook for the Indian Premier League (IPL) and its franchises, highlighting significant brand value growth and increasing revenues [36][72]. Core Insights - The IPL's cumulative brand value has increased by 13% to USD 12 billion, with four franchises surpassing USD 100 million in brand value for the first time [36][72]. - Chennai Super Kings (CSK) is the most valuable IPL team with a brand value of USD 122 million, reflecting a 52% increase [36][48]. - The IPL ecosystem is valued at USD 1.3 billion, showcasing its global appeal and the responsibilities of stakeholders to nurture the brand [15][72]. - The IPL has outperformed the ICC World Cup in viewership and engagement metrics, with 510 million viewers tuning in for the 2024 season [24][113]. Summary by Sections Brand Value Growth - The IPL's brand value has seen a significant increase, with the top franchises like CSK, Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB) leading the charge [36][72]. - The report notes that the IPL franchises' revenues more than doubled in 2024, driven by increased broadcasting revenues and strong central sponsorships [42][72]. Franchise Performance - CSK leads with a brand value of USD 122 million, followed by MI at USD 119 million and RCB at USD 117 million, with RCB showing a 67% growth [36][48]. - Sunrisers Hyderabad (SRH) is noted as the fastest-growing brand with a 76% increase in brand value, reaching USD 85 million [70][72]. - The report highlights the strong performances of franchises, with KKR winning the 2024 title and improving their brand strength [56][72]. Viewership and Engagement - The IPL has recorded a remarkable viewership, with 510 million viewers and over 111 million on streaming platforms, indicating its growing popularity [24][113]. - The IPL excels in engagement metrics, outperforming the ICC World Cup in areas such as broadcast viewership and social media activity [113][129]. Sponsorship and Brand Building - The partnership with TATA has significantly enhanced brand value and reputation, with TATA's title sponsorship deal worth INR 2,500 crore [84][106]. - The report emphasizes the importance of strategic sponsorships in building brand equity and driving long-term benefits [82][106].
IPL 2024
Brand Finance· 2024-12-05 00:48
Investment Rating - The report indicates a positive investment outlook for the Indian Premier League (IPL), with an overall brand value increase of 13% to USD 12 billion in 2024, highlighting the league's growing stature and potential for future growth [39][40][53]. Core Insights - The IPL has established itself as a global brand, surpassing traditional cricket events in viewership and engagement, with significant growth in brand value for franchises, particularly Chennai Super Kings (CSK), Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB), each exceeding USD 100 million in brand value for the first time [19][39][54]. - The IPL ecosystem is valued at USD 1.3 billion, generating over 1.25 million jobs in India, showcasing its economic impact and importance in the sports industry [22][25]. - The report emphasizes the IPL's innovative business model and its role in promoting domestic talent, making it a vital platform for aspiring cricketers [21][25]. Ranking Analysis - The IPL's cumulative brand value increased from USD 10.7 billion in 2023 to USD 12 billion in 2024, with CSK leading at USD 122 million, followed by MI at USD 119 million, KKR at USD 109 million, and RCB at USD 117 million [39][40][45]. - The fastest-growing brand in the IPL is Sunrisers Hyderabad (SRH), with a 76% increase in brand value to USD 85 million, reflecting strong fan engagement and sponsorship support [49][51]. - The report highlights a significant shift in brand strength, with CSK maintaining the highest Brand Strength Index (BSI) score of 89.2, while KKR and MI follow closely with scores of 77.8 [58][59][62]. Insights on Global Reach and Engagement - The IPL enjoys a strong following in India, with 73% of the population engaged with cricket and 69% closely following the IPL, while also expanding its reach in markets like the UAE and Saudi Arabia [76][80]. - The IPL outperforms the ICC World Cup in key engagement metrics, including broadcast viewership (67%) and social media activity (53%), underscoring its dominance in the cricketing world [81][82]. - The league's innovative approach, including partnerships with fantasy sports platforms, has attracted a younger audience, enhancing viewer interaction and engagement [89][90].
NBA 2024
Brand Finance· 2024-11-19 00:48
Industry Investment Rating - The Golden State Warriors maintain their position as the NBA's most valuable brand with a brand value of USD1.5 billion, up 4% from 2023 [30] - The Los Angeles Lakers are the strongest brand in the NBA, with a Brand Strength Index (BSI) score of 90.2 out of 100 and a prestigious AAA+ rating [39] - The Boston Celtics are the NBA's second strongest brand, boosting their BSI score by over six points to 88.8 out of 100 [39] Core Report Insights - The NBA has mastered the interplay of sports and entertainment, with celebrity appearances marketing NBA games as cultural events, enhancing brand appeal and perceived exclusivity [33] - The Denver Nuggets have more than doubled their brand value, up 122%, reaching USD344 million and jumping to 12th in the overall ranking [41] - The Indiana Pacers are this year's second fastest-growing NBA brand, with a brand value increase of 83% to USD182 million [48] Ranking Analysis - The Golden State Warriors retain their title as the world's most valuable NBA brand for the third consecutive year, outpacing second-ranked Los Angeles Lakers, whose brand value stands at USD1.1 billion [30] - The Boston Celtics remain the NBA's third most valuable brand following a 2023-2024 Championship win and a 50% increase in brand value to USD881 million [34] - Of the 30 NBA brands featured in the ranking, only two recorded a decrease in brand value: the Milwaukee Bucks and the Brooklyn Nets, down 13% to USD379 million and 18% to USD307 million, respectively [35] Brand Value & Brand Strength Analysis - The Los Angeles Lakers are the NBA's strongest brand for the second consecutive year, with a Brand Strength Index (BSI) score of 90.2 out of 100 and a prestigious AAA+ rating [39] - The Boston Celtics have risen to become the NBA's second strongest brand, boosting their BSI score by over six points to 88.8 out of 100 [39] - The Denver Nuggets have cracked the top 10 in terms of brand strength, ranking ninth, with a nearly 10-point improvement in BSI to 68.8 out of 100 [41] Sponsorship Insights - The NBA has excelled at reaching a young, diverse audience, which appeals to many brands [69] - Kia's partnership with the NBA stands as one of the longest-running collaborations, running over 16 years [81] - Tissot, as the NBA's official timekeeper, remains a powerful example of a well-aligned, long-term partnership [74] Methodology - Brand Finance uses the "Royalty Relief" methodology, the most widely used approach for brand valuations since it is grounded in reality [133] - Brand strength is the part of the analysis most directly and easily influenced by team performance, publicity, and brand management [121] - The Brand Strength Index (BSI) is essentially a modified Balanced Scorecard split between the three core pillars of the 'Brand Value Chain': Brand Inputs, Brand Equity, and Brand Performance [145]
ASEAN 500 2024
Brand Finance· 2024-11-14 00:48
Investment Rating - The report does not explicitly state an investment rating for the industry but highlights significant growth and brand value increases across various sectors in ASEAN, particularly in food, hospitality, and banking sectors [21][25][51]. Core Insights - The post-pandemic recovery has led to a surge in brand value within ASEAN's food and hospitality sectors, with a collective brand value of USD39 billion from 100 brands [21][22]. - PETRONAS is recognized as ASEAN's most valuable brand with a brand value of USD14.6 billion, reflecting a 15% increase [25]. - The banking sector has seen advancements in digital transformation, with DBS leading as the most valuable banking brand at USD11 billion, up 5% [51]. Sector Analysis Food Sector - The ASEAN food brands collectively reached a brand value of USD14.1 billion, marking a 26% growth year-on-year [73]. - Vinamilk remains the most valuable food brand despite a decline to USD2.6 billion, while Olam and Wilmar saw increases in brand value [74][75]. Hospitality Sector - The hospitality sector's brand value is USD2.1 billion, with brands like Berjaya Land and Millennium Hotels showing growth [79][80]. - Millennium Hotels experienced a 39% increase in brand value, reaching USD401 million [81]. Banking Sector - The banking sector accounts for 28% of the top 500 ASEAN brands, with a combined value of USD79.2 billion [50]. - BCA is noted as the strongest brand in the region with a brand value of USD3.1 billion, up 8% [26]. Engineering Sector - The engineering sector contributes USD12.7 billion to the rankings, with SCG and YTL being notable brands [68][69]. Real Estate Sector - The real estate sector has a combined brand value of USD9.1 billion, with Vinhomes and Mapletree as key players [90][92]. Leisure & Tourism Sector - The leisure and tourism sector's combined value reached USD10.4 billion, with Marina Bay Sands leading at USD6.2 billion [86][87]. Airlines Sector - The airlines sector has a combined brand value of USD6.4 billion, with Singapore Airlines maintaining its position as the most valuable airline brand [44][45]. Diversified Brands - The diversified brands sector has a total brand value of USD5.2 billion, with Sime Darby and Petrovietnam as leading brands [59][60]. Sustainability Insights - PETRONAS leads in sustainability perceptions with a value of USD1.3 billion, indicating strong consumer commitment to sustainability [38][41].
NFL 2024
Brand Finance· 2024-11-13 00:48
Brand Finance® The annual report on the most valuable and strongest NFL brands November 2024 Contents About Brand Finance Foreword Laurence Newell, Managing Director, Brand Finance Americas Ranking Analysis Brand Value & Brand Strength Analysis Brand Value Ranking (USDm) Brand Spotlights CAA Brand Consulting Ali Gallagher, Vice President, CAA Brand Consulting Sponsorship Methodology Sport Services 3 4 7 9 14 15 16 18 23 31 © 2024 All rights reserved. Brand Finance Plc. Brand Finance NFL 2024 brandirectory.c ...
Global City Index 2024
Brand Finance· 2024-11-07 00:48
Investment Rating - The Brand Finance Global City Index 2024 ranks London as the best city brand in the world for the second consecutive year, followed by New York and Paris, with Tokyo and Dubai improving to fourth and fifth positions respectively [26][27]. Core Insights - The report emphasizes the importance of city brand perceptions in attracting investments, businesses, and talent, which in turn fosters economic growth and global competitiveness [16]. - The methodology includes a comprehensive survey of over 15,000 respondents across 20 countries, focusing on foreign perceptions to ensure comparability among the top 100 cities [17][26]. - The study highlights that cities with strong brands benefit from enhanced tourism, investment, and talent attraction, which are crucial for their development [16][27]. Summary by Sections Methodology - The Brand Finance Global City Index ranks the top 100 global city brands based on a worldwide survey conducted in September 2024, focusing on foreign respondents to gauge public perceptions [17][26]. - The survey assesses familiarity, reputation, and personal consideration across seven dimensions, including investment, living, working, studying, and visiting [17][25]. Ranking Analysis - London scored 90.9, New York 89.8, and Paris 87.8, with Tokyo and Dubai showing year-on-year perception improvements [11][26]. - The report notes that European cities dominate the Culture & Heritage pillar, claiming 17 out of the top 20 spots [26][27]. Insights & Analysis - The report provides actionable insights for city brands, suggesting strategies to enhance their global standing and attract more investment and talent [16][27]. - It identifies key strengths and weaknesses of each city, offering a robust framework for brand positioning [27].
GIFT™ 2024
Brand Finance· 2024-10-31 00:48
Brand Finance® annumming milling Global Intangible Finance Tracker (GIFT™) — an annual review of the World's Intangible Value October 2024 Contents | --- | --- | |------------------------------------------------|-------| | | | | About Brand Finance | 5 | | Foreword | 6 | | David Haigh, Chairman & CEO, Brand Finance | | | Leveraging and Reporting | 11 | | of Intangible Assets: 2024 Outlook | | | Annie Brown, Valuation Director, Brand Finance | | | Definitions | 14 | | Financial Reporting: Background | 16 | | ...
AFL NRL 2024
Brand Finance· 2024-10-09 00:48
Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The combined brand value of the Australian Football League (AFL) and National Rugby League (NRL) is AUD2.3 billion, highlighting the significance of these sporting brands to the economy and the necessity for brand investment to enhance performance [8][9] - Strong sporting brands create fan demand, motivate stakeholders, and differentiate themselves in a competitive market, which is crucial given the equalisation policies in place within the AFL and NRL [9][10] - A strong brand can lead to improved business returns through increased customer loyalty, higher sales, and attracting top talent, providing a competitive advantage [10] AFL Ranking Analysis - Collingwood is the most valuable AFL brand with a valuation of AUD145 million, supported by its strong heritage and star player roster [21][22] - Carlton and Richmond follow as the second and third most valuable brands, valued at AUD115 million and AUD101 million respectively, with Carlton's brand strength impacted by a long Premiership drought [23][24] - West Coast Eagles lead the non-Victorian AFL brands with a value of AUD68 million, while Port Adelaide leads in South Australia with AUD67 million [27][29] NRL Ranking Analysis - Brisbane Broncos are the strongest NRL brand, valued at AUD124 million, despite recent on-field challenges, maintaining high commercial and match-day revenue [39][40] - Penrith Panthers have seen significant brand growth due to their recent premiership successes, valued at AUD108 million [40] - South Sydney Rabbitohs and North Queensland Cowboys follow, valued at AUD73 million and AUD72 million respectively, with both clubs benefiting from strong community engagement [40][41] Combined Brand Value Ranking - The top three brands across both leagues are Collingwood (AUD145 million), Brisbane Broncos (AUD124 million), and Carlton (AUD115 million) [53] - The report highlights the competitive landscape, with a total of 35 brands ranked, showcasing the financial strength and market presence of both AFL and NRL teams [53][54] Insights on AFL vs NRL - The AFL and NRL have a predominantly domestic audience, contrasting with international leagues, yet some teams have brand values comparable to those in the English Premier League due to Australia's affluent sports market [57]