Good morning. Welcome to Apple Park. At Apple, design has always been fundamental to who we are and what we do.Let's start with AirPods. We designed a custom multiport acoustic architecture which precisely controls the airflow that carries sound into the ear. This transforms the bass response.It widens the sound stage so you hear every instrument and brings vocals into stunning focus across music, shows, and calls. And it gets even better with phenomenal active noise cancellation, ultra low-noise microphone ...

We're going to get a quick check on shares of Apple. As we said, the company just wrapping up that big iPhone event today. Our Steve Kovac joins us live from Certino with some of the highlights.Hey Steve. Hey there, Carl. Yeah, not unusual to see shares selling off after an Apple event.We know how that story goes, the selling of the news and so to speak, but let's talk about the iPhone Air, Carl, because that was the real star of the show. A brand new design, a new kind of model uh for the first time in 5 y ...

The Silicon Valley giant also introduced updates to its traditional smartphones, as well as its AirPods and Apple Watch. ...

A next generation iPhone 17 is held during an Apple special event at Apple headquarters on September 9, 2025 in Cupertino, California.Apple increased the starting price of one of its iPhone models and replaced another with a pricer device on Tuesday, as analysts and investors widely expected.Apple's iPhone 17 Pro now starts at $1,099. That's $100 more than last year's iPhone 16 Pro.Apple also replaced last year's $899 iPhone 16 Plus in its lineup with a new thin-and-light device called the iPhone 17 Air, wh ...

Core Insights - Apple unveiled new products including the iPhone 17, AirPods Pro 3, and new Apple Watch models, focusing on enhancements to existing features and introducing new functionalities like live translation and ceramic shields [1][3][7] iPhone 17 Features - The iPhone 17 features a 6.3-inch display, improved scratch resistance with a ceramic shield, and enhanced camera quality. It is powered by the A19 chip, which offers faster performance and better battery life [3][4] - The iPhone 17 Pro includes an advanced heat dissipation system, the best battery life ever in an iPhone, and 48-megapixel cameras with significant optical and digital zoom capabilities [3] iPhone Air - The iPhone Air is described as the "most power-efficient" and "thinnest" iPhone, featuring a 6.5-inch display, aluminum frame, and a thickness of 5.6 millimeters. It utilizes 80% recycled titanium and has a 48-megapixel fusion camera [4] Pricing and Trade-In Offers - The starting prices for the new iPhones are $799 for the iPhone 17, $999 for the iPhone Air, and $1,099 for the iPhone 17 Pro, reflecting a $100 increase from the previous generation. The new models will only offer storage starting at 256GB [5] - Trade-in offers allow customers to receive up to $1,100 off when trading in an iPhone 13 Pro or newer [6] AirPods Pro 3 - The new AirPods Pro 3 will feature live translation capabilities, improved active noise cancellation, and longer battery life, priced at $249 [7][8] Apple Watch Updates - The Apple Watch 11 includes built-in 5G connectivity, 24-hour battery life, and is twice as scratch-resistant as its predecessor, with a price of $399. New models for the Apple Watch SE and Apple Watch Ultra were also introduced [9] Stock Market Reaction - Following the announcement of the iPhone 17, Apple shares fell by 1.6% to $234.07, marking a decline of approximately 6.5% year-to-date [10]

Apple unveiled a new generation of the iPhone, including a sleek model dubbed iPhone 17 Air, and several other devices on Tuesday, as it looks to drive upgrades and spur sales ahead of the holiday shopping season. ...

At what to you is the most exciting product launch. I know the stock jumped on those on the AirPods with the heartbeat news. Yeah, it did.I mean, the major development since last we spoke is pricing on iPhone 17 generation, right. As we discussed all day long, typically iPhone reveal days are a sell the news moment. The stock fell to a 1.6% decline.I think it might have had some of that decline when we got pricing. And the reason that that's critically important is what you've just discussed. Do consumers g ...

Now, let's get an analyst perspective on Apple's latest move and the product announcements here. Joining us now with that take is Daniel Newman, CEO of the Futurum Group and chief analyst at Futurum Research. Daniel, you heard the Steve report, Kovac report there on what's going to happen.This is again maybe not revolutionary in many regards, but it does take a step forward in terms of the hardware and the design. Is it going to be enough. This is the bread and butter for Apple.Is it going to be enough to g ...

On Tuesday at the "Awe Dropping" event, Apple Inc. AAPL unveiled its iPhone 17 lineup. As of this writing, Apple shares were down 1.36%, per Benzinga Pro data.Everything You Need To Know About The Pro ModelsiPhone 17 Pro & 17 Pro Max: Apple has reworked the iPhone 17 Pro lineup, moving away from titanium in favor of a precision-machined aluminum unibody.The new design incorporates a colorful oxide layer and features a full-width camera plateau that also houses antennas.Ceramic Shield now protects both the f ...

Nabila, it's good to see you again. I want to get something we haven't yet discussed in the show, which is upgrade cycle and what it will take The capability of an iPhone 17 generation, the features to drive an upgrade cycle. Have you modeled for that.Absolutely. That's what we've been talking about for, I guess, as long as I can. You know, the past few years.When is the next upgrade cycle going to come. And, you know, we are right now looking at about a 40 plus almost four year upgrade cycle for iPhones. A ...