Core Points - ASUS Republic of Gamers (ROG) announced the launch of the ROG Xbox Ally and ROG Xbox Ally X handheld gaming consoles, with pre-orders starting on September 25, 2025, and a global launch on October 16, 2025 [3][4][9] - The ROG Xbox Ally is priced at C$799, while the ROG Xbox Ally X is priced at C$1,299, targeting different segments of gamers from casual to high-performance [4][6][14] - Both devices feature significant performance improvements over their predecessors, with the ROG Xbox Ally X offering up to 30% performance increase in certain games and up to twice the battery life compared to the previous generation [12][24] Product Features - The ROG Xbox Ally X is powered by the AMD Ryzen AI Z2 Extreme Processor, while the ROG Xbox Ally uses the AMD Ryzen Z2 A Processor, both designed for enhanced gaming experiences and energy efficiency [7][11] - Both handhelds provide a full-screen experience, ergonomic design, and access to a wide gaming library, combining the best aspects of console and PC gaming [4][9][13] - The ROG Xbox Ally X features a 7" FHD display with a 120Hz refresh rate and advanced graphics capabilities, while the ROG Xbox Ally has similar display specifications but with slightly lower memory and storage [17][19] Availability and Promotions - Pre-orders are available in multiple regions including Canada, the United States, and several European and Asian countries, with specific retailers listed for each device [6][21][22] - A promotional offer in Canada includes a complimentary ROG OMNI figurine for the first 150 customers who pre-order the ROG Xbox Ally X [10][23]

Group 1: Microsoft and Xbox Developments - Microsoft has introduced its first Xbox-branded handheld gaming devices, the "ROG Xbox Ally" models, in partnership with ASUS, set to launch by the year-end holiday season [1] - The Xbox Ally handhelds are designed to allow users to access Microsoft's extensive game library anywhere, featuring elongated designs similar to Xbox controllers [1][2] - Microsoft is planning to raise the prices of its Xbox consoles on October 3, with the Xbox Series S increasing by $20, Series X by $50, and Series X 2TB by $70 [7][8] Group 2: Competitive Landscape and Market Dynamics - The announcement of Xbox handhelds follows the recent release of Nintendo's Switch 2, which is expected to achieve record early sales due to its enhanced features [2] - Sony has raised the prices of its PlayStation 5 consoles in the U.S. by approximately $50, with the PS5 Pro version expected to retail at $749.99, amid a slow recovery in the video game market [3][6] - Price hikes across major console brands, including Xbox and Sony, are occurring in response to U.S. tariffs on imports, raising concerns about supply chain disruptions and increased material costs [5][9] Group 3: Industry Growth Projections - The video game market was anticipated to grow significantly this year, driven by the launch of premium titles like "Grand Theft Auto VI" and Nintendo's Switch 2 [6][9] - However, the combination of console price increases and the delay of "GTA VI" to next year has introduced uncertainty regarding the industry's growth trajectory [6][9]

Core Insights - ASUS has been recognized by Newsweek as one of the World's Most Trustworthy Companies for the second consecutive year, reflecting its commitment to earning trust among customers, employees, and investors [3][9] - The recognition is based on factors such as reliable products, fair compensation, and strong leadership, aligning with ASUS's people-first culture and transparent supply chain practices [4][10] Company Commitment - ASUS emphasizes a Design Thinking approach and a people-first culture that empowers teams to innovate and support employee well-being, which in turn fosters customer and investor confidence [5] - The company prioritizes supply-chain transparency to build long-term trust, ensuring quality and fair treatment of employees [5] AI Strategy - ASUS's strategy, "Ubiquitous AI. Incredible Possibilities," aims to deliver AI solutions across various platforms, making AI accessible to everyone while balancing performance with environmental responsibility [6][8] - The company combines innovation, AI leadership, and employee engagement to strengthen trust with stakeholders, showcasing its impact across multiple sectors including smart healthcare and manufacturing [8] Recognition Criteria - The Newsweek ranking evaluates companies based on product quality, corporate values, management competency, employee treatment, and career development opportunities, highlighting those that demonstrate reliability and strong governance [10]

Core Insights - ASUS has launched a new configuration of its ProArt P16, featuring the ASUS Lumina Pro OLED touchscreen display, which offers exceptional color accuracy and visual clarity, aimed at empowering creators in their work [4][5] - The ProArt P16 is powered by the AMD Ryzen AI 9 HX 370 processor and NVIDIA GeForce RTX 5090 Laptop GPU, providing significant performance enhancements for demanding creative tasks, particularly in video editing [5][8] - The device includes advanced AI tools such as StoryCube and MuseTree, which streamline creative workflows and enhance productivity for creators [13] Product Features - **Display**: The ASUS Lumina Pro OLED display features a 120Hz refresh rate, peak brightness of 1,600 nits, and 100% DCI-P3 color gamut, ensuring stunning visuals and color accuracy [10][11] - **Performance**: Equipped with up to 50 TOPS of NPU processing power and 24GB VRAM, the ProArt P16 supports 10-bit 4:2:2 color for professional-grade video editing and faster export speeds [5][8] - **Portability**: The ProArt P16 has a thin chassis of 0.59 inches and weighs 1.95 kg (4.30 lbs), making it a highly portable option for creators [5][14] Connectivity and Usability - The device supports extensive connectivity options, including USB4, HDMI 2.1, and WiFi 7, allowing seamless integration with various peripherals and external displays [15] - The ASUS DialPad provides customizable control for creative applications, enhancing user experience and efficiency [15] Availability and Pricing - The ASUS ProArt P16 is expected to be available for purchase in October 2025, with a price tag of C$5,999 [16]

Core Insights - ASUS has been recognized for the second time in TIME magazine's list of the World's Best Companies, highlighting its performance in employee satisfaction, revenue growth, and sustainability practices [3][4][7] - The ranking emphasizes the importance of companies that lead with responsibility and resilience, providing insights into modern corporate success [4][9] Employee Satisfaction - ASUS's inclusion in the ranking reflects its commitment to fostering a great workplace and driving employee satisfaction through an employee-centric approach [5][7] - The evaluation of employee satisfaction was based on respondents' willingness to recommend their employer and satisfaction with work-related factors [9] Revenue Growth - The recognition also underscores ASUS's strong revenue growth, which was assessed through both relative and absolute growth metrics [9] - This financial performance is a key indicator of the company's overall success and stability in the market [9] Sustainability Practices - ASUS is acknowledged for its robust Environmental, Social, and Governance (ESG) practices, which include efforts towards sustainability and transparency [4][9] - The company aims to achieve a Net Zero goal by 2050, integrating responsible practices across its operations and growth strategies [5][7] Global Recognition - In addition to TIME's recognition, ASUS has received accolades from other esteemed organizations, including being named one of Newsweek's World's Most Trustworthy Companies and Fortune's World's Most Admired Companies [8] - These achievements validate ASUS's vision of becoming a leading technology enterprise in the digital era [8][11]

Powerful 32GB RAM laptops now available under CA$800 for a limited timeKEY POINTS 32GB RAM for all: ASUS makes 32GB memory accessible to everyday users with Vivobook S16 laptops starting at just C$799.99Exclusive limited-time offer: September 5–12, Canadians can upgrade to high-performance 32GB laptops at unprecedented valueExpanding accessibility: Part of ASUS’s broader mission to bring premium-level performance — once reserved for high-end PCs — to everyday laptops TORONTO, Sept. 04, 2025 (GLOBE NEWSWIRE ...

Core Points - ASUS has launched a Back-to-School promotion offering discounts of up to 46% and savings of up to $700 on various laptops and desktops from August 22 to September 4, 2025 [3][4][39] - The promotion includes a wide range of devices suitable for students, professionals, and gamers, available through multiple retailers including Amazon, Best Buy, and Walmart [7][39] Summary by Category Discounts and Offers - Discounts range from $150 to $700, with specific examples including: - ASUS Vivobook Go 15: Was $349, Now $199 (Save $150, 43% off) [4] - ASUS Vivobook S15: Was $1,499, Now $999 (Save $500, 33% off) [6] - ASUS ROG Strix G16: Was $2,099, Now $1,599 (Save $500, 24% off) [8] - The promotion features a variety of products, from budget-friendly Chromebooks to high-performance gaming laptops [4][7] Retailers Involved - Participating retailers include: - Amazon - Best Buy - Canada Computers - Costco - Staples - Walmart [7][39] Product Highlights - Notable products on sale include: - ASUS Zenbook S14: Was $2,399, Now $1,799 (Save $600, 25% off) [14] - ASUS TUF Gaming A15: Was $1,299, Now $899 (Save $400, 31% off) [11] - ASUS Zenbook DUO: Was $2,699, Now $2,399 (Save $300, 11% off) [15] - The lineup caters to various needs, including productivity, gaming, and creative work [7][39]

Core Points - ASUS Republic of Gamers (ROG) announced the launch of ROG Xbox Ally and ROG Xbox Ally X handheld gaming devices, set to be available on October 16, 2025 [3][4] - The devices will be showcased for the first time at Gamescom 2025, with a full lineup of 2025 laptops also on display [3][6] - ROG has partnered with Xbox to optimize thousands of PC titles for handheld compatibility, ensuring a smooth gaming experience at launch [9][10] Product Availability - ROG Xbox Ally and ROG Xbox Ally X will be available in multiple countries including Canada, Australia, Germany, Japan, the United States, and more starting October 16, 2025 [4][5] - The Xbox Ally will launch in China early next year, with additional markets to follow [5] Technical Specifications - ROG Xbox Ally features an AMD Ryzen Z2 A processor, 16GB of LPDDR5X-6400 RAM, and a 512GB M.2 SSD, supported by a 60Wh battery [7][18] - ROG Xbox Ally X is equipped with an AMD Ryzen AI Z2 Extreme processor, 24GB of LPDDR5X-8000 memory, a 1TB M.2 SSD, and an 80Wh battery for extended playtime [8][16] Gaming Experience Enhancements - The Xbox team has developed a Handheld Compatibility Program to ensure that games are optimized for handheld play, with badges indicating compatibility levels [9][10] - Advanced shader delivery technology will allow games to launch up to 10 times faster and run more smoothly on the ROG Xbox Ally [11] Meet-and-Greet Event - Actors Ned Luke and Shawn Fonteno will be present at the ROG booth during Gamescom 2025 for fan interactions [3][13]

Minimalist design, smart functionality, and advanced features for effortless productivity, creativity, and entertainment — now in Canada in 24- or 27-inch models KEY POINTS TORONTO, Aug. 13, 2025 (GLOBE NEWSWIRE) -- ASUS today announced the availability of the ASUS V400 AiO, a new series of slim, sleek and powerful all-in-one PCs designed for modern families and workspaces. Available in both 24-inch and 27-inch models with a variety of configurations, the series offers exceptional versatility, starting at j ...

Core Insights - The global PC market experienced a 6.5% year-over-year increase in shipments, totaling 68.4 million units in Q2 2025, marking the seventh consecutive quarter of growth [1][2][9] - The growth was primarily driven by the replacement of older PCs and the transition to Windows 11 as Windows 10 approaches its end of support in October 2025 [3][8] Shipment Dynamics - While U.S. PC shipments were muted due to impending import tariffs, global demand remained strong, particularly for PCs with on-device AI capabilities [4][7] - Commercial upgrades and the phase-out of Windows 10 were significant factors contributing to the rise in shipments [9] Vendor Performance - Lenovo maintained its market leadership with 17 million shipments and a 24.8% market share, an increase from 23% year-over-year [5] - HP Inc. followed with 14.1 million shipments (up 2.9% year-over-year) and a 20.7% market share, while Dell Technologies saw a decline in shipments to 9.8 million units [5] - Apple achieved the highest growth among top vendors, with shipments rising 21.6% to 6.2 million units, resulting in a 9.1% market share [6] Market Outlook - The introduction of new tariffs by the U.S. government has created uncertainty in the PC market, with expectations of rising prices, although some companies may offer discounts to clear inventory [7][8] - The AI PC market presents a potential growth opportunity that could positively impact overall PC shipments [7][9]