Did you see this wild video out of Canada. >> You guys are about as dumb as a bag of hammers for doing this. So, you know something.I found a bottle and I don't even drink of crown oil, right. I see that crown oil. I saw it at home.So, this is what I think about crown oil. That's what they could do. And I think everyone else should do the same thing.You know something. I got to make this even come out quicker because it's not coming out. That is Ontario's premier Doug Ford dumping a bottle of Crown Royal, w ...

Core Insights - Crown Royal is launching the Pancake Palace as a pop-up experience blending country culture with a Y2K vibe, featuring live performances and themed cocktails [1][3] - The partnership with Tanner Adell includes a new cocktail and a custom tracksuit, highlighting a collaboration with Juicy Couture, and aims to support Women In Music through donations [2][6] - The Giddy Up, Gorgeous Tour, presented by Crown Royal, will visit seven cities, continuing the brand's collaboration with Tanner Adell from the previous year [4] Company Overview - Crown Royal is the leading Canadian whisky brand globally, known for its smooth flavor and regal presentation, established in 1939 [7] - Diageo North America, the parent company of Crown Royal, is a major player in the beverage alcohol industry, with a diverse portfolio of brands sold in over 180 countries [8][9] Industry Context - The collaboration with Women In Music reflects a growing trend in the beverage industry to engage in social responsibility and support for underrepresented groups in the arts [2][13] - Juicy Couture, as a lifestyle brand, emphasizes casual luxury and aims to connect with a younger audience through innovative partnerships [10]

Investment Rating - The report indicates a general decline in brand value across the top Canadian brands, with a total brand value of CAD342.1 billion in 2025, reflecting a 3.7% year-on-year decrease [20][21]. Core Insights - TD Bank Group remains the most valuable Canadian brand for the third consecutive year, valued at CAD23.4 billion, despite a 10% decline attributed to lower long-term revenue forecasts [25][33]. - Crown Royal is identified as the fastest-growing brand, with a remarkable 78% increase in value to CAD3.2 billion, and it also holds the highest Brand Strength Index score in Canada at 90.7 out of 100 [40][41]. - The banking sector leads in brand value, contributing one-third of the total brand value in the ranking, with notable performances from Circle K, CIBC, and Manulife, all recording double-digit growth [3][22]. Summary by Sections Valuation Analysis - The top 10 most valuable Canadian brands include TD, RBC, Circle K, Brookfield, Canada Life, Scotiabank, BMO, TELUS, CIBC, and Manulife, with varying changes in brand value [32][33]. - RBC ranks second with a stable brand value of CAD22.4 billion, supported by its acquisition of HSBC Bank Canada [26]. - Circle K's brand value increased by 11% to CAD17.2 billion, while Canada Life saw an 8% increase to CAD17.1 billion [28][29]. Brand Strength Analysis - Crown Royal's Brand Strength Index score increased by 23 points from the previous year, achieving a score of 90.7, indicating strong consumer perception [41][48]. - Dollarama follows as the second strongest brand with a BSI score of 86.6, driven by high familiarity among consumers [49]. - A&W and Canadian National Railway also rank highly in brand strength, with scores of 84.5 and 83.4, respectively [51]. Brand Guardianship Index - The Brand Guardianship Index evaluates the effectiveness of CEOs in managing brand value, with notable leaders including Calvin McDonald of Lululemon and Paul A Mahon of Great-West Lifeco [57][59]. Sustainability Analysis - Canadian brands are increasingly investing in sustainability initiatives, with Toromont leading in environmental sustainability perceptions [67][68]. - WSP Global ranks highest on social sustainability, while Jazz leads in governance perceptions [68][69].