This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Dive Brief: Noting the importance of meeting customers where they shop, DTC women’s fashion brand Lulus has increased its presence at Nordstrom from about 60 doors to all of the department store’s locations. In recognizing that 55% of its Nordstrom sales were coming from the retailer’s stores, Lulus made the strategic decision to grow its wholesale business, accordi ...

Core Insights - Microsoft Corporation is enhancing its AI capabilities through a collaboration with Curated for You, integrating fashion discovery into Microsoft Copilot [1][2] - The new feature allows users to engage with Copilot using conversational prompts to receive tailored fashion recommendations [2] - Five major retailers, including REVOLVE and Steve Madden, are now part of this platform, enabling them to showcase curated fashion collections within Copilot [3] Group 1 - Microsoft has launched a new experience in Copilot that incorporates AI-driven fashion discovery [1] - Users can ask fashion-related questions and receive context-aware, shoppable product recommendations [2] - The partnership aims to create a more personalized shopping experience by connecting lifestyle intent with real-time curation [4] Group 2 - The collaboration with Curated for You positions Microsoft Copilot as a style companion that understands user preferences [4] - The integration reflects Microsoft's broader strategy of leveraging AI to enhance cloud, productivity, and business solutions [4]

Core Insights - Curated for You, an AI-powered lifestyle commerce platform, has partnered with Microsoft to enhance fashion discovery for millions of users [1] Company and Industry Summary - The collaboration aims to transform the way consumers discover fashion, indicating a shift towards technology-driven solutions in the retail sector [1] - Notable brands such as REVOLVE, Steve Madden, Rent the Runway, and Lulus are joining the platform, highlighting a trend of established companies leveraging AI for improved customer engagement [1]