The National Hockey League said Wednesday it's reached a multi-year licensing agreement with prediction markets Kalshi and Polymarket. More sports leagues may be coming soon.Tarek Mansour, Kalsh'si co-founder and CEO, told CNBC's "Squawk Box" the deal marked a "seminal moment" for prediction markets and the company."A league like the NHL partnering with us is a strong sign that prediction markets are here to stay," Mansour said.As part of the NHL deal, Kalshi and Polymarket will gain access to the league's ...

Core Points - Rogers Communications and the NHL have signed a 12-year agreement worth $11 billion CDN for national media rights to NHL games in Canada, effective from the 2026-27 season [2][5] - The agreement aims to provide more live national games and reduce regional blackouts for fans across Canada [3][5] - This partnership extends Rogers' strategic relationship with the NHL to over two decades, emphasizing the importance of hockey in Canadian culture [3][5] Agreement Details - The new deal includes national rights across all platforms, covering regular season games, playoff games, the Stanley Cup Final, and special events in all languages [8] - There is a provision for strategic sub-licensing, which may include national French-language rights and a single-night exclusive national package [4] - The financial structure consists of escalating annual payments totaling $11 billion over the 12-year term, expected to enhance profitability for Rogers Sports & Media [5] Company and Industry Impact - The agreement is anticipated to be accretive to Rogers shareholders and is expected to drive profitability from the outset [5] - Rogers has established itself as Canada's leading sports media brand through its long-term relationship with the NHL, which has significantly contributed to its market position [5] - The partnership reflects the shared commitment of both organizations to serve Canadian fans and enhance their viewing experience [3][5]

Core Insights - Palo Alto Networks has been named the Official Cybersecurity Partner of the NHL, marking a multiyear partnership focused on enhancing cybersecurity across the League and its arenas [1][2] - The partnership allows Palo Alto Networks to leverage exclusive marketing rights, connecting its brand with NHL fans through various marketing and digital channels [3] Company Overview - Palo Alto Networks is celebrating its 20th anniversary and has been providing cybersecurity solutions to the NHL since 2009, standardizing on next-generation firewalls, cloud security, and AI-powered security operations [2] - The company emphasizes its commitment to innovation in cybersecurity, particularly in areas like AI and digital transformation, which aligns with the NHL's goals [4] Partnership Impact - The partnership is expected to improve the NHL's cybersecurity initiatives, including an increase in the number of threats blocked per month, enhanced security for IoT devices, and reduced mean time to respond (MTTR) to security alerts [4] - By utilizing Palo Alto Networks' advanced solutions, the NHL aims to provide a secure experience for fans and players while navigating the evolving threat landscape [4]