Workflow
市场化票价机制
icon
Search documents
火车票打折是多赢之举
Jing Ji Ri Bao· 2025-11-23 23:13
铁路票价打折,还能有效拉动出行需求,助力扩大内需。近年来,各地文旅热点频出,吸引了众多游客 奔赴一个又一个网红城市,刺激了跨区域人员流动,也带动了消费增长。铁路票价打折,让部分线路出 行更具性价比,可以吸引更多旅客,带动当地经济社会发展。比如,不少铁路运输企业与地方文旅部门 合作,通过票价打折、推出特色线路的方式,为景点带来了大量客流。 当然,作为一个庞大的交通运输系统,铁路车票打折并非一降了之,要充分发挥票价打折的作用,还需 要更加精细的后续工作。 首先要持续做好调研,以市场需求为导向。哪条线路打折,哪条不打折;什么时候打折,什么时候不打 折;什么情况少打折,什么情况多打折……作出这些决策,不能靠拍脑袋,也不能凭经验,而是要认真 做好市场调研,充分利用12306购票数据,随时关注社会热点,以群众需求为导向,动态调整折扣比 例,切实满足群众的出行需求。 铁路部门日前宣布,对130余条高铁线路的1300余趟动车组列车票价进行打折优惠让利。在铁路日益成 为人们出行首选的当下,火车票价打折受到广泛欢迎,尤其是最低4折的超高折扣,让人十分惊喜。 实际上,这不是铁路第一次票价打折。近年来,铁路部门持续深化市场化票价机制 ...
铁路客票淡季打折惠民生
Jing Ji Ri Bao· 2025-11-12 22:22
Core Viewpoint - The railway department is implementing significant fare discounts on over 1,300 high-speed trains across more than 130 routes, with discounts reaching as low as 40% to optimize capacity utilization and reduce travel costs for the public [1] Pricing Strategy - The fare adjustment is part of a broader initiative to enhance a flexible pricing mechanism that allows for both increases and decreases in ticket prices based on market conditions [1] - A dynamic pricing mechanism will be established for less popular routes, increasing discount rates to attract more passengers [1] Targeted Discounts - The pricing strategy will differentiate between weekdays and weekends, as well as between peak and off-peak hours, exemplified by the Zhengzhou Railway Group's "weekday-weekend" pricing model [1] - In addition to students and military personnel, discounts will also be extended to migrant workers and the elderly, utilizing technology for automatic verification of additional discounts [1]
超1300趟动车降价,铁路票价淡季打折释放哪些信号?
Xin Hua Wang· 2025-11-10 11:54
Core Insights - The recent adjustment in train ticket prices by various railway bureaus indicates a shift towards a more flexible and market-oriented pricing mechanism, with discounts as low as 40% being offered on over 1,300 train services across more than 130 high-speed rail lines [1][3] Group 1: Pricing Adjustments - Starting from November 10, the Zhengzhou Railway Bureau has implemented price adjustments on certain high-speed train routes, with discounts reaching as low as 40% [1][3] - The Shenyang Railway Bureau is offering regular discounts of 60% on weekdays and 70% on weekends for certain train services, while the Shanghai Railway Bureau has introduced a minimum discount of 40% on 581 train services [3] - The pricing adjustments are based on market research and demand, aiming to optimize the pricing structure for different travel times and routes [3][5] Group 2: Consumer Benefits - The price reductions are expected to lower travel costs for consumers, with examples of significant savings reported by frequent travelers [4] - Special groups such as students, children, and disabled veterans continue to enjoy additional discounts, further enhancing the accessibility of rail travel [5] - The adjustments are designed to stimulate consumption and expand domestic demand, contributing positively to local economies [5][6] Group 3: Impact on Tourism and Local Economies - The pricing strategy is linked to initiatives that promote tourism, such as the collaboration between the Chengdu Railway Bureau and local tourism departments, which has led to increased passenger numbers [6] - The adjustments are anticipated to boost travel to popular destinations and support local tourism industries, particularly in regions with historical significance [8] - Experts suggest that the differentiated pricing strategy not only improves train occupancy rates but also stimulates cross-regional travel, benefiting various sectors including tourism and business [8]
财经聚焦丨超1300趟动车降价,铁路票价淡季打折释放哪些信号?
Xin Hua Wang· 2025-11-10 11:34
Core Viewpoint - The recent fare reductions on over 1300 high-speed trains across various railway lines signal a shift towards a more flexible and market-oriented pricing mechanism in China's railway sector, aimed at enhancing passenger affordability and stimulating travel demand [1][2][4]. Pricing Adjustments - The adjustments include discounts as low as 40% on select routes, with the most extensive coverage and number of trains affected in recent years [2][4]. - Different railway bureaus, such as Zhengzhou, Harbin, and Shanghai, have implemented varying discount strategies, including weekday and weekend pricing adjustments [4][7]. Market-Oriented Pricing Mechanism - The railway sector is moving towards a market-driven pricing model, allowing for both price increases and decreases based on demand and market research [2][4]. - The introduction of flexible pricing aims to create a diverse range of travel options for passengers, enhancing the overall travel experience [4][8]. Cost Reduction and Consumer Benefits - The fare reductions are designed to lower travel costs for consumers, with specific examples showing significant savings for frequent travelers [5][7]. - Special discounts continue to be offered for vulnerable groups, including students and disabled individuals, reinforcing the social equity aspect of the pricing strategy [7]. Stimulating Consumption and Tourism - The fare adjustments are expected to boost local tourism and consumption, with collaborative efforts between railway departments and local tourism agencies to promote travel packages [8][9]. - The strategy is seen as a means to invigorate the economy by increasing passenger flow and encouraging cross-regional travel, which benefits local businesses and tourism sectors [9].
最低享4折 1300余趟动车组实行淡季票价优惠
Core Viewpoint - The China National Railway Group has implemented significant discounts on ticket prices for over 1,300 high-speed trains across more than 130 routes, with discounts as low as 40% to stimulate passenger demand during the traditional off-peak season [1][3]. Group 1: Ticket Price Adjustments - The railway group has increased discount rates for over 1,300 high-speed trains, with the lowest discount set at 40% [1]. - Discounts vary based on factors such as region, peak seasons, and travel times, with some longer routes and those with lower occupancy seeing larger discounts [1]. - Six railway bureaus are offering 40% discounts, while 13 others are providing discounts ranging from 50% to 90% [1]. Group 2: Market Demand and Pricing Strategy - The railway department is adjusting ticket prices for shorter, high-demand routes with minimal or no discounts to balance supply and demand [2]. - Specific routes, such as the C3802 from Shanghai to Nantong, are maintaining full fare, while others have varying discount rates throughout the week [2]. - The pricing strategy aims to create a differentiated passenger product system that reflects quality and fairness [2]. Group 3: Seasonal Trends and Passenger Volume - The fourth quarter is traditionally a low season for railway travel, accounting for only 23% of annual passenger volume, prompting more aggressive discounting strategies [3]. - In the first three quarters, the railway transported 3.537 billion passengers, a 6% increase year-on-year, with an average of 11,100 passenger trains operating daily [3]. - The railway's passenger volume growth is approaching target levels, with an expected total of 4.28 billion passengers in 2025, reflecting a 4.9% increase [3].
低至4折!这些火车票,都便宜了→
新华网财经· 2025-11-07 08:36
铁路部门持续深化灵活折扣、有升有降的市场化票价机制,坚持以市场需求为导向,结合淡季客流特点,优化调整部分动车组列车票价, 近期对130余条线路的1300余趟动车组列车票价加大打折优惠力度,最低实行4折优惠 ,旅客购票出行将享受更多价格优惠,为全方位扩 大国内需求、促进服务消费增添新动能。 近年来,铁路部门依据国家有关规定,持续深化灵活折扣、有升有降的市场化票价机制,相关铁路运输企业陆续将多条线路的动车组列车 固定、单一票价机制调整为灵活折扣、有升有降的市场化票价机制。调整后,相关动车组列车的执行票价以铁路12306显示的公布票价为 上限,综合考虑区域、淡旺季、时段等因素,实行不同幅度的折扣,对一些旅时较长、客座率偏低的列车执行票价进行较大幅度打折,对 一些旅速较快、长期供不应求的列车执行票价进行较小幅度打折或不打折,推动形成不同旅速、不同价格、不同运行时刻的差异化客运产 品体系,充分体现优质优价、公平合理的原则,努力为旅客提供更加丰富多样的出行选择。 济南局集团公司 对日兰、济青、济郑、潍荣高铁和青荣城际等线路的39趟动车组列车票价实行折扣优惠,其中济南至青岛、青岛至烟台、 临沂北至日照、青岛(济南)至聊城、 ...
最低4折!铁路部门对1300余趟动车组列车实行淡季票价打折优惠
Xin Hua She· 2025-11-07 07:04
Core Viewpoint - The railway department is optimizing and adjusting ticket prices for over 1,300 high-speed trains on more than 130 routes, offering discounts of up to 60% to adapt to seasonal passenger flow characteristics [1][2]. Group 1: Price Adjustment Strategy - The railway department has implemented a flexible discount pricing mechanism, moving away from fixed ticket prices to a market-oriented pricing system that considers factors such as region, peak and off-peak seasons, and travel times [1]. - Discounts are applied more significantly to trains with longer travel times and lower occupancy rates, while trains with high demand may see smaller discounts or none at all [1][2]. Group 2: Special Discounts for Certain Groups - Special groups such as students, children, disabled veterans, and disabled police officers continue to receive additional discounts, with a minimum fare of 40% [2]. Group 3: Specific Examples of Price Adjustments - For instance, the G111 train from Beijing South to Shanghai Hongqiao offers a 5% discount on Mondays and a 9% discount from Tuesday to Sunday, while the G39 train from Beijing South to Hangzhou East has no discount on Fridays and Sundays but offers a 7% discount on other days [2].
火车票最低4折!1300余趟列车淡季打折
Zhong Guo Xin Wen Wang· 2025-11-07 06:23
Core Points - The railway department has implemented significant discounts on over 1,300 high-speed train services, with ticket prices as low as 40% of the original fare [1][2][3] - Discounts are applied based on various factors such as region, peak and off-peak seasons, and travel times, aiming to create a differentiated pricing system for passengers [2][3] Pricing Strategy - The pricing adjustments are based on an analysis of current passenger flow patterns and market demand, with discounts primarily targeting long-distance trains with low occupancy rates [2] - Specific examples include the Harbin Railway Bureau offering a minimum 40% discount on 22 train services, and the Beijing Railway Bureau applying similar discounts on certain routes [2] Targeted Discounts - Special groups such as students, children, disabled veterans, and other specific demographics will continue to receive additional discounts on top of the already reduced fares [2] - For shorter travel times and high-demand services, smaller discounts or no discounts are applied, such as the G111 train from Beijing South to Shanghai Hongqiao, which has varying discounts throughout the week [3] Future Adjustments - The railway department plans to continuously refine the pricing mechanism based on market demand and passenger flow changes, aiming to enhance service quality and improve the travel experience for passengers [3]
最低4折!1300余趟动车组列车票价优惠力度加大!
Xin Hua Wang· 2025-11-07 05:36
Core Viewpoint - The railway department is implementing flexible discount pricing and a market-oriented ticket pricing mechanism to enhance domestic demand and service consumption by offering significant discounts on over 1,300 high-speed train services across more than 130 routes, with discounts as low as 40% [1][2][7] Pricing Mechanism - The railway sector has shifted from a fixed pricing model to a flexible discount system, allowing for price adjustments based on factors such as region, peak and off-peak seasons, and travel times [1][2] - The maximum ticket price is set according to the published price on the railway 12306 platform, with varying discount rates applied to different train services based on demand and occupancy rates [1][2] Discount Details - Discounts are being offered to special groups, including students, children, and disabled veterans, with some tickets available at a minimum of 40% off [2][3] - Specific examples include: - Harbin Bureau offering a 22 yuan discount on D8517 and a 40 yuan discount on D7947 [2] - Beijing Bureau providing discounts of 41 yuan and 64 yuan on certain routes [3] - Shanghai Bureau implementing a minimum 40% discount on 581 train services, with specific discounts of 45 yuan and 63 yuan on selected routes [5] Regional Adjustments - Various regional railway companies are applying different discount rates: - Shenyang Bureau offers 60% discounts on weekdays and 70% on weekends for certain routes [2] - Zhengzhou Bureau has set a minimum discount of 40% for several routes, with specific discounts detailed [4][5] - Lanzhou Bureau is applying discounts ranging from 40% to 90% on select high-speed train services [6] Future Plans - The railway department plans to continue adjusting ticket prices dynamically based on market demand and passenger flow, aiming to improve service quality and enhance the travel experience for passengers [7]
京沪高铁上半年收入210亿元 创历史同期最好
Group 1: Company Performance - In the first half of 2025, the company reported operating revenue of 21.013 billion yuan, a year-on-year increase of 0.72% [1] - The net profit attributable to shareholders was 6.316 billion yuan, a slight decrease of 0.64% compared to the previous year [1] - The company achieved its best historical performance for revenue in the same period, while net profit saw a minor decline [1] Group 2: Cost and Operational Challenges - The company experienced a significant increase in electricity costs and rising fixed costs due to network expansion and maintenance [1] - The implementation of smart upgrades, particularly the application of Beidou technology, has further increased expenditure [1] - Passenger transport volume reached 24.996 million, a 1.2% increase year-on-year, while cross-line train mileage completed was 48.556 million kilometers, up 0.1% [1] Group 3: Market Strategy and Future Plans - The company is enhancing market-oriented pricing mechanisms, with a seven-tier pricing scheme during peak travel periods [2] - Plans for 2025 include optimizing transportation product supply and improving market-based pricing strategies [2] - The company aims to implement smart upgrades and enhance passenger service quality with new offerings such as pet transport services and family lounges [2] Group 4: Industry Context - In the first half of 2025, the national railway passenger volume reached 2.24 billion, a year-on-year increase of 6.7%, marking a historical high [3] - The Beijing-Shanghai High-Speed Railway, which connects major economic regions, spans 1,318 kilometers and has been operational since June 30, 2011 [3] - The company is the investment, construction, and operation entity of the Beijing-Shanghai High-Speed Railway and was listed on the A-share market in January 2020 [3]