Connected TV (CTV)
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What is Driving Trade Desk's Rapid CTV and Retail Media Growth?
ZACKS· 2025-11-18 17:36
Core Insights - The Trade Desk, Inc. (TTD) is experiencing significant growth in connected TV (CTV) and retail media, with Q3 2025 revenues rising 18% year over year to $739 million, exceeding expectations of at least $717 million [1][9] - The shift towards biddable CTV is gaining traction, with decision-based buying becoming the preferred method for advertisers due to its flexibility and measurable performance [2] - Retail media is also accelerating, driven by demand for measurable outcomes, with TTD's platform integrating retail data and identity solutions to enhance targeting and attribution [3] CTV and Retail Media Growth - CTV remains TTD's fastest-growing channel, with decision-based buying gaining industry momentum [1][9] - Retail media is seeing increased investment as brands seek to connect consumer behavior directly to business results, supported by TTD's AI-enhanced Kokai platform [3][4] Ecosystem Strategy - TTD's broader ecosystem strategy includes innovations like OpenPath, OpenAds, and Deal Desk, which enhance supply chain transparency and auction integrity, positioning the company for sustained growth into 2026 and beyond [4] Competitive Landscape - TTD faces competition from Magnite, Inc. (MGNI) and Amazon.com, Inc. (AMZN), both of which are also making strides in the CTV and advertising space [5][6][7] - MGNI reported Q3 2025 revenues of $179.5 million, up 11% year over year, with strong performance in CTV [6] - Amazon's AI initiatives are gaining momentum, with significant growth in its AI chip business and overall sales [7] Financial Performance and Valuation - TTD's shares have declined 23.4% in the past month, contrasting with the Internet – Services industry's growth of 9.3% [10] - The forward price/earnings ratio for TTD is 32.76X, higher than the industry average of 26.45X [11] - The Zacks Consensus Estimate for TTD's earnings for 2025 has been slightly revised upward over the past 60 days [12]
TTD vs. PUBM: Which Ad-Tech Stock Is the Smarter Pick for Now?
ZACKS· 2025-10-21 14:26
Core Insights - The Trade Desk (TTD) and PubMatic (PUBM) are key players in the programmatic advertising ecosystem, with TTD focusing on demand-side platform (DSP) services and PUBM on sell-side platform services [1][8] - Both companies are significantly exposed to the growing Connected TV (CTV) and retail media trends, making them interesting for investors in the expanding digital ad market [2] Group 1: The Trade Desk (TTD) - TTD is cautious about the impact of macroeconomic conditions on large global brands, which may pressure revenue growth due to reduced programmatic demand [3] - The competitive landscape is intensifying, with major players like Google and Amazon dominating the DSP space, posing challenges for TTD [4] - Despite challenges, TTD's expanding CTV presence is a strong advantage, as CTV is the fastest-growing segment in digital advertising [5] - TTD has established partnerships with major companies like Disney, NBCU, and Roku, focusing on live sports streaming as a key part of its CTV strategy [6] - The AI-powered Kokai platform is enhancing TTD's competitive edge, with over 70% client adoption expected to be completed this year [7] Group 2: PubMatic (PUBM) - PubMatic is diversifying its DSP mix and investing in CTV and emerging revenue streams, with CTV revenues accounting for nearly 20% of total revenues [8][9] - The company has expanded partnerships with 26 of the top 30 global streamers, indicating its ability to secure premium inventory [9] - PubMatic's revenues from emerging streams have more than doubled year over year, representing 8% of total second-quarter revenues [10] - The Activate platform is becoming a significant growth driver, with buying activity more than doubling as advertisers seek better control and transparency [11] - PubMatic expects third-quarter revenues of $61-$66 million, down from $71.8 million year-over-year, due to a revised bidding approach from a major client [12] Group 3: Share Performance and Valuation - Year-to-date, PUBM and TTD have experienced losses of 43.3% and 55.3%, respectively, amid macroeconomic uncertainties [13] - Valuation metrics indicate TTD is overvalued with a price/book ratio of 9.52X, while PUBM has a more favorable ratio of 1.56X [15] - PUBM currently holds a Zacks Rank 3 (Hold), while TTD has a Zacks Rank 4 (Sell), suggesting PUBM may be a better investment choice at this time [18]
The Trade Desk vs. Magnite: Which Ad-Tech Stock is the Better Buy Now?
ZACKS· 2025-09-24 14:15
Core Insights - The Trade Desk, Inc. (TTD) and Magnite, Inc. (MGNI) are prominent players in the digital advertising technology market, with TTD focusing on demand-side platforms and Magnite on supply-side platforms [1][10] Digital Advertising Market Overview - The global digital advertising market is projected to grow at a CAGR of 15.4% from 2025 to 2030, with video advertising leading the way due to its effectiveness in visual storytelling [2] Company Performance and Strategies The Trade Desk (TTD) - TTD's growth in Q2 2025 was significantly driven by connected TV (CTV) and retail media, with video accounting for a high-40s percentage of its overall business [4] - The Kokai platform upgrade has seen over 70% client adoption, with advertisers using Kokai increasing their spend by over 20% faster than those not using it [5] - TTD expects Q3 revenues of at least $717 million, reflecting a 14% year-over-year growth, with adjusted EBITDA around $277 million [6] - TTD's operating costs rose 17.8% year-over-year to $577.3 million, raising concerns about profitability if revenue growth does not keep pace [8] Magnite (MGNI) - MGNI's CTV contributions increased 14% year-over-year in Q2 2025, representing 44% of its contribution mix, bolstered by partnerships with major platforms [10] - The acquisition of streamr.ai aims to enhance CTV advertising accessibility for small and medium-sized businesses [10] - MGNI's DV+ business is experiencing momentum, with an 8% increase in contribution ex-TAC from the last reported quarter [13] - New generative AI tools are expected to drive operational efficiencies and new monetization opportunities for MGNI [14] Share Performance - Over the past three months, MGNI shares increased by 13.2%, while TTD shares fell by 32.9% [9][15] Valuation and Analyst Estimates - Both TTD and MGNI are considered overvalued, with TTD trading at a forward P/E ratio of 23.11X and MGNI at 21.99X [17][18] - Analysts have made marginal downward revisions for TTD's bottom line, while MGNI has seen an upward revision of 7.32% for the current fiscal year [19][22] Investment Outlook - MGNI holds a Zacks Rank 2 (Buy), indicating a stronger investment pick compared to TTD, which has a Zacks Rank 3 (Hold) [23]
TTD vs. AMZN: Which Ad-Tech Stock is the Smarter Buy Now?
ZACKS· 2025-08-26 15:56
Core Insights - The Trade Desk, Inc. (TTD) and Amazon.com, Inc. (AMZN) are significant players in the digital advertising ecosystem, with TTD focusing on ad-tech and AMZN leveraging its e-commerce and cloud capabilities to drive advertising revenue [1][2] Group 1: The Trade Desk (TTD) - TTD is positioned to capture growth opportunities in connected TV (CTV) and retail media, with a strong focus on international expansion and innovative platforms like Kokai [3][4] - In Q2 2025, TTD's growth was largely driven by CTV and retail media, with video accounting for a high-40s percentage of its overall business [4] - The Kokai platform has seen over 70% client adoption, enhancing campaign precision and efficiency through integrated AI tools [5][6] - TTD's audience targeting efficiency improved significantly for clients, with Samsung reporting a 43% increase and Cashrewards a 73% improvement in cost per acquisition [6] - TTD faces macroeconomic challenges that could impact advertising budgets, particularly from large global brands, and is experiencing competition from AMZN's expanding DSP business [7] Group 2: Amazon (AMZN) - AMZN's ad services revenue reached $56.2 billion in 2024, with a 22% increase to $15.7 billion in Q2 2025, driven by growth across its advertising portfolio [8][9] - AMZN's advertising capabilities allow access to over 300 million ad-supported audiences across various platforms, contributing significantly to profitability [9] - The company is investing heavily in its DSP and CTV businesses, enhancing its competitive position against TTD [11] - Recent partnerships with Roku and Disney have expanded AMZN's DSP reach, leveraging its diverse business model to reduce reliance on any single segment [12][13] Group 3: Share Performance and Valuation - Over the past month, TTD shares declined by 40.8%, while AMZN shares fell by 2.1%, with both companies trading at high forward P/E valuations [10][14] - TTD's forward 12-month price/earnings ratio is 26.02X, compared to AMZN's 31.39X, indicating differing market perceptions [17] - Analysts have made slight upward revisions for TTD's earnings, while AMZN has seen a more significant upward revision of 6.69% for the current fiscal year [18][20] Group 4: Investment Outlook - AMZN is viewed as a stronger investment pick due to its diversified business model, which includes retail, cloud, AI, and advertising, providing stability and multiple growth avenues compared to TTD's ad-tech focus [22]
Can The Trade Desk's CTV Momentum Fend Off Rising Competition?
ZACKS· 2025-08-25 15:30
Core Insights - The Trade Desk's Connected TV (CTV) business is experiencing significant growth, with total revenues for Q2 2025 increasing by 19% year-over-year to $694 million, surpassing the overall digital ad market growth [1][9] - CTV is identified as the fastest-growing advertising channel, bolstered by partnerships with major media companies like Disney, NBCU, Netflix, Roku, and Walmart [1][5] - The company is focusing on the transition from linear to programmatic CTV, which is delivering the highest return on ad spend [2] Revenue and Performance - Video advertising, including CTV, accounted for a high-40s percentage of total business in Q2 2025 [1] - Over 70% of clients are utilizing the AI-powered Kokai platform, with full adoption expected by the end of the year [3] - Campaigns using Kokai are achieving over 20-point improvements in key performance indicators compared to legacy tools, leading to increased advertiser spending [4][9] Competitive Landscape - The competition remains intense, particularly from major players like Google and Amazon, as well as independent ad-tech companies such as Magnite and PubMatic [6][10] - Magnite reported a 14% year-over-year increase in CTV contributions, while PubMatic's CTV revenues surged over 50% year-over-year in Q2 2025 [7][8] Strategic Focus - The Trade Desk is targeting the live sports streaming market, allowing advertisers to bid on key moments in live events, enhancing engagement opportunities [5] - The integration of Koa AI tools into the Kokai platform is seen as a transformative development, improving campaign precision and efficiency [3] Market Position and Valuation - Despite a 54.8% decline in share price year-to-date, TTD's forward price/earnings ratio stands at 26.45X, higher than the industry average of 20.64X [11][13] - The Zacks Consensus Estimate for TTD's earnings for 2025 has remained unchanged over the past 30 days, indicating stability in earnings expectations [14]
Billionaires Buy a Brilliant Growth Stock That Has Partnered With Amazon
The Motley Fool· 2025-08-13 07:55
Core Viewpoint - Roku is considered undervalued by Wall Street analysts, with a median target price of $105 per share, indicating a potential upside of 28% from its current price of $82 [1] Company Positioning - Roku is the leading streaming platform in North America, measured by hours streamed, and its operating system is the best-selling TV OS in the U.S., Canada, and Mexico [2] - The Roku Channel ranks as the fifth most popular streaming service in the U.S., following major competitors like YouTube and Netflix [2] Advertising Market Dynamics - Traditional TV advertising remains a larger market than connected TV (CTV) advertising, expected to continue until 2028, but CTV ad spending is projected to grow at 12% annually through 2029 [3] - Roku is well-positioned to benefit from the increasing ad spend on CTV due to its market leadership [9] Valuation Insights - Roku's operating system and The Roku Channel are seen as under-monetized assets, with estimates suggesting The Roku Channel alone could be worth more than the company's current market value [4] - Roku trades at 2.7 times sales, slightly below its two-year average of 2.8 times sales, which is reasonable given its revenue growth forecast of 12% annually through 2027 [7] Strategic Partnerships - Roku's exclusive partnership with Amazon is expected to drive growth, allowing advertisers to target viewers more accurately across different streaming channels and devices [5][6] - Early tests of this integration showed that advertisers could reach 40% more unique viewers and reduce ad frequency by nearly 30%, enhancing the value of ad spend [7] Investment Activity - Notable hedge fund managers have recently increased their stakes in Roku, indicating confidence in the company's potential [8]
Can Trade Desk Sustain Double-Digit Revenue Growth Amid Headwinds?
ZACKS· 2025-07-10 16:00
Company Overview - The Trade Desk, Inc. (TTD) anticipates revenues of at least $682 million for Q2 2025, reflecting approximately 17% year-over-year growth, a slowdown from the 25% growth recorded in Q1 2025, indicating a potential maturation in its growth cycle [1] - Rising operating expenses surged 21.4% year-over-year to $561.6 million, primarily due to investments in enhancing platform capabilities [3] - TTD's adjusted EBITDA is expected to be $259 million, with a margin of nearly 38%, which is 400 basis points higher than in Q1 2025, attributed to targeted investments in infrastructure and talent [6] Market Conditions - The company faces rising macroeconomic uncertainty and escalating trade tensions, which could impact advertising budgets and programmatic demand, particularly affecting large global brands [2] - The growth in Connected TV (CTV) adoption is a significant driver for TTD's growth strategy, with global ad spend projected to rise in CTV and retail media [4] Innovation and Product Development - TTD's flagship products, including Kokai, Unified ID 2.0, and OpenPath, are gaining traction, with two-thirds of clients using the AI platform Kokai, which has reduced costs per conversion by 24% and per acquisition by 20% [5] Competitive Landscape - Taboola.com Ltd. (TBLA) reported Q1 revenues of $427 million, a 3% increase, with expectations for Q2 2025 revenues between $438 million and $458 million, indicating a solid growth trajectory [7] - PubMatic, Inc. (PUBM) expects Q2 revenues between $66 million and $70 million, focusing on high-growth segments like CTV and maintaining financial discipline with projected adjusted EBITDA of $9 million to $12 million [8] Valuation Metrics - TTD's shares have decreased by 23.3% over the past year, contrasting with the Zacks Internet -Services industry's decline of 1.4% [11] - The company trades at a forward price-to-sales ratio of 11.86X, significantly higher than the industry's average of 5.31X [12]
The E.W. Scripps Company Rises 51% YTD: Should You Buy the Stock Now?
ZACKS· 2025-07-07 16:55
Core Insights - The E.W. Scripps Company (SSP) shares have increased by 51.1% year-to-date (YTD), outperforming the Zacks Broadcast Radio and Television industry's growth of 34.1% and the Zacks Consumer Discretionary sector's return of 12.4% [2] - SSP's strong performance is attributed to effective execution in live sports and Connected TV (CTV) strategies, along with disciplined cost management [3] Performance Comparison - SSP has outperformed competitors such as Nexstar Media Group (NXST), Sinclair (SBGI), and Paramount Global (PARA), with NXST and PARA returning 14.7% and 23.3% YTD, respectively, while SBGI has lost 8.4% [2][9] Strategic Initiatives - SSP has renewed its multi-year deal with the WNBA, ensuring ION remains the league's national home for Friday night games, which enhances advertiser demand [6] - The company has also signed an agreement to broadcast Tampa Bay Lightning games at no cost to viewers, launching a new local station, The Spot - Tampa Bay 66, which improves viewer loyalty and opens new advertising opportunities [7] Financial Performance - In Q1 2025, Scripps Networks contributed 37.8% of total company revenues, with segment profit increasing from $49.7 million to $64.1 million despite a 5.4% decline in revenues [14] - SSP has reaffirmed its 2025 target of 400-600 basis points of margin expansion, with first-quarter results already exceeding that range due to early execution of cost-saving measures [14] Earnings Estimates - The Zacks Consensus Estimate for 2025 earnings is pegged at 8 cents per share, indicating a 92.59% year-over-year decline, while the consensus for 2025 revenues is $2.19 billion, suggesting a 12.81% year-over-year decline [15] Valuation - SSP stock is currently trading at a forward 12-month Price/Earnings ratio of 7.72X compared to the industry's 32.10X, making it an attractive option for value investors [16] - The company has a Value Score of A, reinforcing its appealing valuation [16] Future Outlook - SSP is positioned for sustained momentum through the rest of the year, backed by strategic execution, expanding sports content, and a growing presence in CTV [20] - The company is expected to deliver long-term value in 2025 due to solid cost control and multiple revenue tailwinds from renewed partnerships and investments in distribution [20]
The Trade Desk's CTV Business Driving Growth: Can the Momentum Hold?
ZACKS· 2025-06-26 13:26
Core Insights - The Trade Desk (TTD) is experiencing growth due to increased adoption of Connected TV (CTV), which is central to its growth strategy [1][10] - Video advertising, including CTV, accounted for a high-40s percentage of TTD's total business in the last reported quarter [2][10] - TTD's new Ventura Operating System aims to enhance efficiency and transparency in CTV advertising [3][10] Company Performance - TTD is capitalizing on the shift from linear to programmatic CTV, with CTV being referred to as the "kingpin of the open internet" [2] - The current ad landscape shows supply outpacing demand, creating a buyer's market, particularly in CTV [2] - TTD's shares have declined by 40.6% year to date, compared to a 9.3% decline in the Internet – Services industry [11] Competitive Landscape - Competitors like PubMatic and Magnite are also benefiting from the growth in CTV, with PubMatic's CTV revenues increasing over 50% year over year [5][6] - Magnite reported a 15% increase in CTV's contribution, representing 43% of its total contribution ex-TAC [7][10] - The competitive environment is intensifying, with major players investing heavily in CTV capabilities [5][7] Economic Context - Increasing macroeconomic uncertainty and trade tensions may negatively impact TTD and its competitors by squeezing advertising budgets [4][10] - TTD has noted the potential impact of macroeconomic conditions on large global brands, which could affect revenue growth if conditions worsen [4][10] Valuation Metrics - TTD's shares are currently trading at a forward price/earnings ratio of 35.58X, significantly higher than the Internet Services industry's ratio of 17.8X [13] - The Zacks Consensus Estimate for TTD's earnings for 2025 has remained unchanged over the past 30 days [14]
The Trade Desk vs. PubMatic: Which Ad-Tech Stock Is the Better Pick?
ZACKS· 2025-06-20 15:20
Core Insights - The Trade Desk (TTD) and PubMatic (PUBM) are key players in the programmatic advertising ecosystem, with TTD as a demand-side platform (DSP) and PUBM as a sell-side platform (SSP) [1][2] The Case for TTD - TTD is optimistic about its market growth due to strong execution in connected TV (CTV), retail media, international expansion, and the integration of Sincera's data insights [3][4] - The Kokai platform has achieved 66% client adoption ahead of schedule, delivering significant cost efficiencies with a 24% lower cost per conversion and 20% lower cost per acquisition [4] - TTD reported first-quarter revenues of $616 million, a 25% year-over-year increase, with adjusted EBITDA of $208 million (34% margin) [5] - CTV accounted for 40% of digital spend, while customer retention exceeded 95% [5] - However, TTD faces challenges from macroeconomic uncertainties and competition from major players like Alphabet and Amazon, which could impact revenue growth [6][7] The Case for PUBM - PUBM's underlying business grew 21% year-over-year in Q1 2025, driven by growth in CTV and Supply Path Optimization (SPO) [8][10] - CTV revenues surged 50% year-over-year, although total sales fell 4% due to a shift from a large DSP client [8][11] - PUBM is investing in technologies like Activate for SPO and Convert for commerce media, and is expanding its international presence, particularly in India, Europe, Australia, and Japan [12] - Despite strong growth in CTV, PUBM's revenues declined 4% year-over-year, raising concerns about its competitive position [13] Share Performance and Valuation - Year-to-date, PUBM and TTD have lost 24.7% and 41.6% respectively, amid macroeconomic uncertainties [14] - TTD is considered overvalued with a forward P/E ratio of 10.87X, while PUBM has a lower ratio of 1.74X, indicating a more favorable valuation [16][17] Analyst Estimates - Analysts have made significant downward revisions for PUBM's earnings estimates, while TTD has seen relatively lower revisions [18][19] - Both companies currently hold a Zacks Rank 3 (Hold) [20] Conclusion - TTD is positioned as a stronger investment case due to its leading DSP role and innovation, while PUBM's potential is tempered by revenue declines and estimate revisions [21][23]