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消费新观察|“村”游正流行 激发乡村消费新活力
Sou Hu Cai Jing· 2025-05-03 23:10
Core Insights - The rise of rural tourism, particularly in Chengdu's Minjiang Village, is becoming a popular alternative to urban tourism during the May Day holiday [1][2] - Minjiang Village is characterized by its beautiful environment, diverse amenities, and cultural offerings, making it a model for rural tourism development [1][2] Group 1: Tourism Development - Minjiang Village has seen a significant increase in popularity, with hotels and restaurants fully booked ahead of the holiday [2] - The village's cultural attractions, such as the Liudeng Book House and Minjiang Academy, contribute to its appeal, attracting urban residents for various activities [2][4] - The expected annual visitor count for Minjiang Village is projected to reach 150,000 by 2025, with collective economic income surpassing 2 million yuan [7] Group 2: Economic Impact - The development of rural tourism is seen as a vital pathway for enhancing the economic cycle between urban and rural areas [8] - The integration of cultural and industrial resources in rural areas is creating new consumption scenarios and boosting local economies [8]
扬州邗江区沿湖村:三步走出“最美渔村”
Ren Min Wang· 2025-05-02 07:45
Core Insights - The article highlights the transformation of Yanghu Village from a poor fishing community to a thriving tourist destination, showcasing the impact of community leadership and strategic planning [2][4][5] Group 1: Village Transformation - Yanghu Village received over 300,000 tourists and generated a revenue of 30 million yuan in the previous year, with an average income of 38,300 yuan per villager [2] - The village was once impoverished, with residents living in 10 square meter boat cabins and relying solely on fishing for their livelihood [2] - The village's leadership, particularly Liu Debao, played a crucial role in initiating change, starting from a position of significant debt and limited resources [2][4] Group 2: Steps to Development - The transformation process involved three main steps: unifying community thought, building housing for fishermen, and transitioning to rural tourism [4] - The first step included community engagement through democratic decision-making, which helped to foster a sense of collective identity among the villagers [4] - The second step involved relocating fishermen to new housing, with the last group moving ashore in October 2020, marking a significant milestone in the village's development [4] Group 3: Cultural and Economic Shift - The village faced challenges with traditional fishing due to resource depletion, leading to a shift towards rural tourism as a sustainable economic model [4][5] - The introduction of local culinary festivals and the promotion of fishing culture have attracted tourists, with the first cultural food festival held in 2011 [4] - The village now boasts two tourism companies, 15 fishing-themed restaurants, and 8 guesthouses, contributing to its recognition as a beautiful leisure destination [5]
花开十里香 供电服务忙
4月22日,甘肃省兰州市安宁区安宁堡街道桃子协会的桃林里,一棵棵桃树竞相开放。 游客赏花、拍照,享受春日的美好时光。 在安宁堡街道花栖小院农家乐后院,桃花正艳,老板朱家岳在电气化厨房里忙着给客人 备菜。随着旅游产业逐渐发展,村民们打起了旅游经济的算盘,朱家岳率先在村里经营起了 农家乐。不止美景令人沉醉,美味可口的原生态农家饭菜同样让游客们流连忘返。如今,红 艺村社区里100余家规模不一的农家乐,家家都生意火爆。 图为国网兰州供电公司安宁供电分公司员工在110千伏刘家堡变电站126仁寿山线进行线 路巡视测温,保障桃林种植户用电无忧。史双绚/摄 在一树树绚烂的桃花中,供电员工的身影格外醒目。一大早,国网兰州供电公司安宁供 电分公司员工马彪和何占琦来到红艺村社区,检查配电变压器和桃园内的用电设施,向客户 普及安全用电知识。 安宁区作为我国四大蜜桃之一"白凤桃"的原产地,素有"十里桃乡"之美誉。随着气温持 续回升,桃林迎来盛花期,进入最佳观赏期,粉色的花海如云似霞,美不胜收。 "桃文化搭台、唱经济大戏"。近年来,安宁区深入推进"十里桃乡"再造工程,促进农业 与旅游业有机融合,做足做好"桃产业"发展文章,推动"桃品牌" ...
“桃花第一村”绽放记
Ren Min Ri Bao· 2025-04-22 21:52
4月的西藏林芝市巴宜区嘎拉村,278亩桃林进入盛花期,许多游客来到村里的桃花源景区,赏花、拍 照。咖啡车、小吃摊、写真拍摄……景区丰富的商业业态为游客提供了多元旅游体验。 "2002年,首届桃花节就在我们村举办。但那时村容村貌差,村里对发展旅游也没有统一规划,此后10 多年桃花带来的实际收益并不大。"边巴说。 变化发生在2014年。在援藏干部的帮助下,嘎拉村开始进行村居环境治理,完善各项基础设施,统一经 营桃花林,以"整村推进、村景合一"的思路打造"桃花村"品牌。随后,桃花节一年火过一年——从嘎拉 村的活动,逐步升级成为林芝市的一个重要旅游文化节。嘎拉村也成了当之无愧的"桃花第一村"。 "这片桃林让村民吃上了'旅游饭',我们也认识到,这更是'生态饭'。"村委会副主任尼玛多吉说,嘎拉 村实施了严格的生态保护措施,划定了生态红线,禁止乱砍滥伐,对1200多株野生桃树的保护也愈发细 致。 近年来,嘎拉村每年都开展植树造林活动,选取本土桃树品种进行补种和移栽。"要让这片桃林越长越 茂密,让美丽的桃花年年绽放。"这是边巴和村民们共同的信念。 穿行在游客之中,嘎拉村党支部书记边巴回忆起20多前的决定,很是自豪——那时,村 ...
猪圈爆改咖啡店,年轻人抢着打卡
36氪· 2025-03-03 12:17
Core Viewpoint - The rise of "pigsty coffee" in rural areas has captured the interest of young consumers, transforming abandoned pigsties into trendy coffee shops that blend rustic charm with modern café culture [1][5][6]. Group 1: Popularity and Consumer Engagement - "Pigsty coffee" has gained significant traction on social media, with over 10,000 related posts on Xiaohongshu and more than 80 million views on Douyin [4]. - The unique concept appeals to young people's curiosity for unconventional experiences, particularly the juxtaposition of "pig" elements in a coffee shop setting [5][6]. - Many of these coffee shops incorporate pig-themed products, with average consumer spending around 35 yuan [7]. Group 2: Location and Market Trends - Most "pigsty coffee" shops are located in rural areas or near tourist attractions, distancing themselves from city centers [10]. - The popularity of rural tourism has contributed to the success of these establishments, with a reported 12.45 billion domestic tourist visits in 2024, marking a 9.9% increase year-on-year [9]. Group 3: Challenges and Market Saturation - Despite current popularity, "pigsty coffee" faces challenges such as inconsistent customer flow and competition from an increasing number of similar establishments [16][17]. - As of 2024, there are over 44,000 coffee shops in rural areas, with significant competition emerging from both new entrants and established brands like Starbucks [18]. - The sustainability of "pigsty coffee" will depend on their ability to maintain customer interest and compete against larger brands in the market [19].