国潮文化
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本土主题公园劲吹“国潮风”
Ren Min Ri Bao Hai Wai Ban· 2025-04-10 22:48
重庆欢乐谷的机器狗舞狮表演吸引众多游客观看。欢乐谷集团供图 3月22日至5月18日,欢乐谷集团旗下11个中国本土主题公园,在深圳、北京、成都、上海等10个城市陆 续举办2025国潮文化节,打造传统文化年轻化表达的娱乐新空间。 中外游客在深圳锦绣中华民俗村观看花式飞饼表演。 从古风汉服到千禧潮装、从盛唐霓裳舞到赛博飞天秀、从北国青花瓷到南都青绿画……11个主题公园用 中国式浪漫开启国潮文化大联欢。清明节假期,这些主题公园共接待游客近50万人次,同比增长13%, 文化赋能与体验创新激发了主题公园潜能。 上海欢乐谷游人如织,国潮文化节深受游客欢迎。 北京欢乐谷以青花瓷为元素,推出《绮梦青花大巡游》《潮·China》等非遗演艺,通过在千年瓷韵中融 入潮流视听语言,实现传统文化与现代艺术的跨界融合,为游客带去独特的感官盛宴。 上海欢乐谷首创大型国潮剧本游《梦·千年玄幻潮》,在这里,游客不再只是观众,而是摇身一变成为 故事的主角,开启一段充满未知的圆梦冒险之旅。《天宫落花》无人机演出以天空为幕,再现中国神话 遗产的璀璨与壮观,以科技秀点亮夜上海。 成都欢乐谷以全天候国风演艺吸引游客,《一梦敦煌》的舞者用优美的舞姿,带游客 ...
《哪吒2》与卡游卡牌:国潮文化创新表达下的商业新机遇
Bei Jing Shang Bao· 2025-03-25 13:51
Core Insights - The rise of traditional Chinese culture, represented by the success of "Nezha 2," is creating new commercial opportunities in the cultural industry [1][2][10] - The collaboration between card game companies and popular IPs like "Nezha 2" is forming a unique "mythical universe" that enhances the cultural narrative [1][4] Group 1: Box Office and Market Performance - "Nezha 2" achieved a record-breaking box office of 14.965 billion yuan, making it the highest-grossing animated film globally [2][10] - The derivative products, particularly the card game collaboration, have become highly sought after, leading to a phenomenon of scarcity in the market [2][4] Group 2: Cultural Innovation and Storytelling - The success of the derivative products is attributed to their cultural stories and emotional value, which resonate with consumers [4][7] - The card game company has effectively integrated traditional cultural elements with modern entertainment, appealing to younger audiences [5][7] Group 3: International Market Potential - The success of "Nezha 2" and its derivatives in international markets, including Japan and Southeast Asia, indicates the global potential of Chinese cultural IPs [8][10] - The estimated revenue from "Nezha" series IP derivatives could reach between 10 billion to 15 billion yuan, with the total commercial value projected at 30 billion to 35 billion yuan [10]