农文旅融合

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回国·入乡·兴村(千行百业看海归)
Ren Min Ri Bao Hai Wai Ban· 2025-06-11 22:56
Core Viewpoint - The article highlights the efforts of Jing Mountain Town in Hangzhou, Zhejiang Province, to attract and retain young talent, particularly returnees and entrepreneurs, to promote rural revitalization and common prosperity through innovative agricultural and cultural tourism initiatives [3][4][11]. Group 1: Talent Attraction and Rural Revitalization - Jing Mountain Town has successfully attracted diverse talent groups, including returnees and agricultural entrepreneurs, to support rural revitalization [3][4]. - The stories of returnees like Liu Yang and Ma Kuan illustrate the significant role of young professionals in driving rural development through innovative projects [4][8]. Group 2: Agricultural and Cultural Tourism Development - Liu Yang has integrated agricultural production with cultural tourism in Qianxi Village, leading to the establishment of a rice wine museum and generating over 500,000 yuan in revenue from rice wine sales in 2024 [5][6]. - The development of a complete agricultural-cultural-tourism industry chain is emphasized as essential for enhancing the value of traditional agricultural products [5][6]. Group 3: Innovative Projects and Community Engagement - The Jing Mountain High-Efficiency Ecological Agriculture Demonstration Park hosts various tourism events, significantly benefiting local farmers and engaging over 300 volunteers during festivals [6][10]. - Ma Kuan has revitalized the tea industry in Jing Mountain Village by combining tea production with cultural tourism, attracting over 300,000 visitors annually and generating an additional 2 million yuan in tourism revenue [10][11]. Group 4: Future Directions and Recommendations - Liu Yang emphasizes the importance of market validation and continuous innovation in agricultural and cultural tourism products to sustain rural development [7][14]. - Both Liu Yang and Ma Kuan advise potential rural entrepreneurs to conduct thorough market research and adapt successful foreign models to local contexts [16].
民营企业进京郊 唤醒乡村“沉睡资产”——北京市工商联“万企兴万村”京郊行助力农文旅融合
Sou Hu Cai Jing· 2025-06-11 14:10
在西山沟村,越野赛道从田野间穿过。(超选集团供图) 黄土飞扬间,一辆辆越野车用引擎发出嘶吼,一气跃上了数米高的坡道,在赛道上飞驰;入夜后,车手 们到附近的驿站驻车休息,放松精神,为第二天的比赛做好准备……这是近日发生在北京市延庆区西山 沟村的一幕,也是北京市工商联"万企兴万村"京郊行活动为乡村带来的变化之一。 6月6日,"万企兴万村"京郊行延庆专场在北京中关村延庆园举行,吸引了百余位企业、商协会与政府部 门代表参与。如何将乡村的"沉睡资产"转变为产业发展的"活力之源"?多位企业家给出了答案。 "西山沟村有一条天然形成的越野车赛道,但开发不充分,配套也不成熟。我们要把赛道的'稀缺性'挖 掘出来,然后放大。"北京市光彩会理事、超选集团董事长江龙亮表示,过去一年来,公司不仅帮助西 山沟村修整赛道、完善配套,还通过与永宁镇共建创服中心、确立村集体保底收益、带动工商联企业联 动共建等方式,形成了利益联结机制,确保项目稳步推进。 除了天然的越野赛道,京郊乡村还有"隐藏财富"。利用延庆区地势高的良好条件,猎户座(北京)文化旅 游发展有限公司将露营、徒步与观星相结合,以位于延庆区井庄镇的山野户外运动基地为中心,串联起 周边箭 ...
2025年广州增城荔枝文化旅游季将火“荔”全开
Nan Fang Du Shi Bao· 2025-06-11 08:38
Core Viewpoint - The "2025 Guangzhou Zengcheng Lychee Cultural Tourism Season" aims to integrate agriculture, culture, and tourism, promoting economic and social development in Zengcheng through a series of events centered around lychee [1][4][8]. Group 1: Cultural and Historical Significance - Zengcheng, known as the "Lychee Capital of China," has a lychee cultivation history of over 2000 years, with famous varieties like "Zengcheng Hanging Green" and "Crystal Ball" [2][3]. - The region has over 15,000 ancient lychee trees, with 286 out of 290 administrative villages cultivating lychee [2]. Group 2: Economic Impact and Development - By 2025, Zengcheng's lychee planting area is expected to reach approximately 200,000 acres, with around 61,400 households involved and a total production of about 50,000 tons [2][8]. - The cultural tourism season is part of a broader initiative to enhance rural revitalization and high-quality development, aligning with national policies [8][9]. Group 3: Events and Activities - The cultural tourism season spans from June to August, featuring a main event and various sub-activities that promote lychee culture and tourism [1][4]. - Activities include lychee tasting events, cultural exhibitions, and interactive experiences, such as the "Longan Lychee" interactive check-in point [4][6]. Group 4: Technological and Agricultural Innovation - The Zengcheng Agricultural Technology Promotion Center announced five new lychee varieties under development, aiming to enhance the quality and appeal of local lychee products [8]. - The integration of technology in agriculture is seen as a way to upgrade the lychee industry and boost local economic development [8][9].
湖北“村耕村跑”激发乡村游新引擎
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-10 00:21
终场哨响,一筐筐鲜亮的辣椒在田埂列队。随之而来的辣椒运输混合接力赛更是热火朝天。队员们手提 沉甸甸的辣椒竹篮奔跑、交接,既要速度,又要稳当——辣椒不慎掉落,需立刻拾回。加油声与欢笑声 在田间碰撞、升腾。 赛后,带着晨露的鲜椒被迅速装车,发往各大卖场。订单的提示音与田间的余欢共振,竞技的热度正转 化为产业跃动的蓬勃心跳。来自武汉的市民曾红站在塘边看得兴致盎然:"真没想到这么有趣!从武汉 开车来不过一小时,周末一定带孩子来玩。"据团风县副县长彭哲介绍,赛事巧妙嵌入当地特色产业, 不仅比拼传统技艺,更为团风辣椒产业注入活力,带火了乡村游,一条"农文旅"融合的路径正因"泥土 味"的体育赛事而日渐清晰。 今年已是湖北省连续第三年举办农耕趣味健身大赛。湖北省农民体育协会成员魏元林表示:"所有项目 设计都紧扣举办地的乡村产业特色,通过模拟农事劳作,既展现协作拼搏精神,更以趣味形式搭建平 台、凝聚人气,切实促进地方产业发展,推动农文旅融合与乡村全面振兴。" 不只是健康跑,活动前一天还举办了农耕趣味健身大赛,蔬菜大棚、鱼塘、田埂均化身成为欢乐的竞技 场。同时,现场还设立了健康咨询台、农产品展示区,全方位展示乡村发展的成果和魅力 ...
(乡村行·看振兴)南湖红菱“错峰”上市 “抢早”之道诠释农业新生
Zhong Guo Xin Wen Wang· 2025-06-07 13:26
中新网嘉兴6月7日电 "湖上微风入槛凉,翻翻菱荇满回塘。"近日,在"中国菱乡"浙江省嘉兴市秀洲区 油车港镇,菱农穿梭在翠绿菱叶间,欢笑声、划水声奏响丰收序曲,南湖红菱迎来一年一度采摘季。 传统菱角上市时间大多集中在7月至9月,南湖红菱为何能在初夏抢先登场?这背后,是百年菱乡的科技 致富经。 与常见菱角不同,南湖菱浑圆无角似元宝,因其皮薄肉厚、清甜可口闻名。秀洲区油车港镇是南湖菱主 要产区,栽培历史长达800年。近年,当地创新培育南湖红菱、南湖早菱等早熟品种,"错峰"采菱助农 增收。 "南湖红菱不仅为村民带来了勤劳致富的新路径,也为我们打造美丽乡村提供了新思路。南湖红菱种植 基地将被打造成一个集种植、观赏、乡村旅游于一体的'菱塘叶色'农业景观,助力乡村振兴。"池湾村 党总支书记徐平华期待地说。 如今,南湖菱已不再局限于餐桌上的一道美味,更成为油车港镇的一张文化名片。 该镇胜丰村依靠农民画优势,打造"菱珑湾"景区,将南湖菱种植、采摘体验等项目与美丽乡村点位串珠 成链,每年吸引游客数万人;在推动南湖菱画、南湖菱歌等传统文化项目推陈出新同时,油车港镇引入 文艺创作者、企业等助阵,促进农文旅深度融合…… "以前最早到七 ...
忻城县与广东消费帮扶联盟共商年度大计
Sou Hu Cai Jing· 2025-06-06 17:57
此次沟通会的成功举行,标志着忻城县与广东消费帮扶联盟的合作迈入深化落实的新阶段。下一步,忻 城县将携手广东消费帮扶联盟,全力推动会议达成的各项共识落地见效,让承载着忻城风土滋味的甜糯 玉米及更多优质农产品香飘粤港澳大湾区,以消费帮扶的强大动能,持续为忻城乡村产业振兴与经济社 会高质量发展注入新活力。(江沅芳 李程远) 图为广东消费帮扶联盟与忻城沟通今年的消费帮扶事宜 来源:忻城县粤桂办 会议商定,将共同推动制定全国首个"糯玉米糁"团体标准。此项标准旨在严格规范忻城糯玉米糁产品的 生产流程与市场秩序,通过标准化、规范化发展,显著提升产品质量和品牌影响力,增强市场核心竞争 力,为忻城糯玉米产业的可持续健康发展奠定坚实基础。 6月5日,忻城县粤桂协作办公室特邀广东消费帮扶联盟秘书处办公室副主任陈仲夏一行到忻城县交流, 县农业农村局相关领导出席会议,三方共商本年度消费帮扶重点工作,谋划忻城消费帮扶新蓝图。 会议提出,将深度整合忻城县丰富的自然风光与独特的人文历史资源,规划包装特色农文旅融合线路。 通过积极向大湾区推广忻城文旅资源,吸引游客,带动特色农产品的体验式消费,实现"以旅兴农、以 农促旅"的良性互动,全面提升忻 ...
历经三年“烹饪”,党湾稻虾季调出何种新滋味?
Hang Zhou Ri Bao· 2025-06-06 02:43
Core Viewpoint - The article highlights the successful integration of rice and shrimp farming in Dangwan Town, showcasing its role in agricultural modernization and rural revitalization through innovative events and community engagement [3][4][5][7]. Group 1: Event and Innovation - The 2025 Provincial Late Rice Machine Transplanting Skills Competition was held in conjunction with the third Rice-Shrimp Enjoyment Season, elevating the event to a provincial level and demonstrating agricultural modernization efforts [5]. - Dangwan Town has hosted various themed events over the past three years, including the Rice Art Festival and Rice-Shrimp Life Festival, to promote local agricultural products and culture [4][5]. Group 2: Economic Impact - The area dedicated to rice-shrimp co-cultivation has expanded from over 500 acres to 1,100 acres, making it the largest base of its kind in the city, with an expected output value of over 10 million yuan by the end of the year [7][8]. - Each acre of the rice-shrimp co-cultivation can yield 125-150 kg of shrimp, with an average income increase of 3,000 yuan per acre from combined rice and shrimp farming [7]. Group 3: Community and Collaboration - The event featured 50 community markets and various stalls, promoting a new model of shared prosperity through collaboration between the government and local farmers [6]. - The establishment of the "Common Prosperity Workshop" aims to enhance income channels for residents and reduce income disparities, focusing on a comprehensive supply chain and deep processing clusters [8]. Group 4: Future Prospects - Dangwan Town is planning to integrate over 2,000 acres of rice fields into a tourism destination themed around rice and shrimp, aiming to boost rural revitalization through agricultural and cultural tourism [8][9]. - The town's total village assets are projected to reach 815 million yuan by 2024, with stable operating income for all administrative villages, indicating strong collective economic development [8].
(走进中国乡村)广西象州古琶茶:老技艺吸引年轻人 促农文旅融合助致富
Zhong Guo Xin Wen Wang· 2025-06-06 00:40
Core Viewpoint - The ancient tea-making technique of Gupai tea in Xiangzhou, Guangxi, is attracting young people and promoting rural cultural tourism integration, contributing to local economic development [1][2][3] Group 1: Traditional Techniques and Innovations - The Gupai tea-making technique has been recognized as an intangible cultural heritage of Guangxi since 2020, highlighting its historical significance [1] - Innovating traditional methods, such as the introduction of "Zheli Tea Qi," a drink made from red tea and sugarcane juice, has gained popularity among young consumers [2] - The aging of traditional tea-making practitioners is a concern, prompting efforts to train younger generations in these skills [2] Group 2: Economic Impact and Community Development - The tea industry in the region has become a vital source of income, with local farmers cultivating over 1,000 acres of tea, accounting for more than half of the total tea-growing area in the township [3] - The establishment of tea enterprises and workshops has led to increased income for local farmers, with individuals like Pan Meixia reporting annual earnings exceeding 10,000 yuan after learning traditional techniques [2][3] - The integration of agricultural, cultural, and tourism resources has resulted in significant economic benefits, attracting over 50,000 tourists annually and generating more than 3 million yuan in income for the community [3]
金融“活水”润出英德茶香
Zhong Guo Jin Rong Xin Xi Wang· 2025-06-05 11:53
茶产业不仅是英德市乡村振兴的关键支柱,也是农民收入的重要来源。邮储银行清远市分行助力"企业+兜底贷款担保+农户"的联农 带农机制,让农户通过土地流转租金和务工收入实现了增收。数据显示,当前英德红茶产业已带动15万人就业。截至2025年3月,邮 储银行广东省分行已为英德红茶产业链发放贷款1.81亿元,惠及茶农百余户。 转自:新华财经 广东清远英德市,被誉为"世界红茶之乡"。近年来,英德红茶已形成年创汇超千万美元、出口70余国的产业格局,2025年品牌价值达 51.78亿元并跃居全国红茶类第一。今年,清远市委市政府将英德红茶列入清远五大百亿农业产业之一,打造五大百亿农业产业品 牌。在助力"百千万工程"促进乡村振兴战略背景下,邮储银行广东省分行以金融"活水"精准滴灌地方特色产业,通过一系列组合拳, 为以英德红茶为代表的地方优势产业发展注入动能,助力清远市打造英德红茶百亿级产业集群。 5月的茶园风景如画 创新金融模式,精准滴灌红茶产业链 走进英德市区西郊2公里的茶趣园景区,千亩茶园与青山绿树相映成趣。这片由英德市英州红茶业有限公司(以下简称"英州红公 司")承包的茶园,在过去十几年来发生了翻天覆地的变化,而这背后离不 ...
以双创教育塑造“曲水善湾”人文品牌
Xin Hua Ri Bao· 2025-06-04 23:25
Group 1 - The core idea of the article emphasizes the integration of cultural resources along the Grand Canal in Jiangsu, focusing on the "Water Rhythm Jiangnan" cultural brand to promote rural revitalization [1][10] - The "Qu Shui Shan Wan" project in Shan Wan Village aims to create a harmonious rural environment by integrating ecology, production, and life, enhancing the quality of life for residents [2][10] - The "Da Guo Zhu Ji" team from Suzhou University employs a unique methodology to promote rural revitalization, focusing on coordinated development across various aspects such as planning, economic growth, and community management [3][10] Group 2 - The planning and design of the "Yuan Dang West Area" began in late 2019, with a focus on preserving traditional culture and enhancing infrastructure while integrating cultural elements into the rural landscape [4][10] - The team utilizes GIS technology to create a cultural resource distribution map, identifying the cultural value of the Grand Canal and establishing a framework for the development of Shan Wan Village [5][10] - The project promotes a collaborative model among government, enterprises, and villagers, establishing a "Shared Rural Revitalization Workstation" to enhance community governance and resource sharing [7][10] Group 3 - The "Qu Shui Shan Wan" project includes diverse facilities such as community spaces, restaurants, and high-quality accommodations, aiming to create a model for integrated rural development [6][10] - The project fosters a unique rural tourism route by restoring traditional architectural styles and creating cultural exchange spaces, thereby enhancing the local tourism industry [8][10] - The integration of agriculture, culture, and tourism is emphasized, with initiatives to develop eco-agricultural experiences and promote local products, contributing to the economic growth of the village [9][10] Group 4 - The project has led to the creation of over 100 job opportunities in various sectors, attracting skilled individuals back to the village and enhancing community engagement [10] - Cultural activities such as performances, workshops, and festivals are organized to enrich rural life and promote cultural heritage, aligning with the broader goals of rural revitalization [10] - The overall progress in Shan Wan Village reflects a successful model of rural revitalization, achieving economic prosperity, social welfare improvement, cultural heritage protection, and ecological enhancement [10]