Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Huizhou, aimed at empowering the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" high-quality development project, focusing on enhancing agricultural product market systems and promoting rural revitalization [2][10][47]. Group 1: Project Overview - The "Media+" initiative is designed to deepen the agricultural product market system construction, enhance agricultural efficiency, invigorate rural areas, and increase farmers' income [9][10]. - The initiative includes eight key tasks: "Media+Market," "Media+Industry," "Media+Brand," "Media+Culture," "Media+Technology," "Media+Life," "Media+Library," and "Media+Strategic Heights" [14][15]. Group 2: Implementation Strategies - In the "Media+Market" aspect, Huizhou will leverage support from organizations like the Guangdong Provincial State-owned Assets Supervision and Administration Commission and Guangdong Radio and Television Station to promote Huizhou agricultural products through various campaigns [16][18]. - The "Media+Brand" strategy emphasizes creating a traceable map for Huizhou agricultural products, enhancing consumer trust through new media technologies [19][20]. - The initiative will also explore the integration of "Media+Culture" and "Media+Technology" to upgrade agricultural product packaging and marketing through innovative formats like micro-dramas and AI technology [24][25]. Group 3: Support Mechanisms - To ensure effective implementation, Huizhou has proposed five support mechanisms: strengthening organizational leadership, talent cultivation, resource assurance, platform empowerment, and project execution [28][29]. - A cross-departmental task force will be established to create detailed plans and ensure project-based, institutionalized, and branded operations [30][31]. - The initiative aims to create a sustainable foundation for agricultural brand building, rural industry integration, and increasing farmers' income [36][55]. Group 4: Key Projects - The first batch of key projects includes the launch and marketing of "Xi Li Lychee Vinegar," promotion of "2025 Huizhou Chia Oyster Brand," and various cultural festivals aimed at enhancing agricultural visibility [41][42][44]. - These projects are intended to ensure continuous activity throughout the year, contributing to the overall success of the initiative [43][44]. Group 5: Regional Context - Huizhou's initiative is a response to the broader "Media+" empowerment project in Guangdong, which has seen success in branding agricultural products like Xu Wen Pineapple and Doumen Sea Bass [47][49]. - The region's rich natural resources and cultural heritage provide a solid foundation for establishing nationally influential agricultural brands [50][52].

Group 1 - Guangzhou aims to enhance the quality and efficiency of East-West cooperation, focusing on deepening industrial chain collaboration and promoting local products from Guizhou to coastal markets [2][10][12] - Meizhou is targeting local resources through the "Thousand Talents Investment Action" to boost investment and development in hometowns [3][15][17] - Dongguan emphasizes consolidating East-West cooperation achievements and enhancing project planning and consumption collaboration [4][22][23] Group 2 - Zhaoqing is adopting an industrialization approach to develop modern agriculture, focusing on the entire agricultural value chain to ensure food security and increase farmers' income [5][25][28] - Zhaoqing is also promoting the integration of agriculture, culture, and tourism to stimulate local economic growth [30][34] - Qingyuan is working on improving the ecological tourism and wellness industry, enhancing tourism infrastructure, and diversifying tourism products [36][40][48]

Core Viewpoint - The 2025 Guangdong Rural Singer Competition's Zhaoqing division showcased local talent and culture, emphasizing the integration of music, agriculture, and community spirit [8][69]. Group 1: Competition Overview - The final of the 2025 Guangdong Rural Singer Competition took place in Jiangtun Town, Zhaoqing, featuring 16 finalists who demonstrated their singing abilities and local culture [9][68]. - The competition awarded prizes including trophies, cash, and local agricultural products, such as a large goose and tea gift packages, to the top three winners [4][60][65]. Group 2: Participants and Performances - The champions were Xie Guobao, Chen Chuq, and Yu Yuangang, who showcased their unique styles and local flavors through their performances [3][41]. - Participants included a diverse group of individuals, such as returning farmers, young workers, and new media professionals, highlighting the community's engagement in cultural activities [15][16]. Group 3: Cultural Significance - The event aimed to revitalize local culture through music, promoting the unique characteristics of Zhaoqing's rural areas and enhancing community pride [69][75]. - The competition also served as a platform for participants to promote their hometowns, with many incorporating local dialects and themes into their performances [18][25]. Group 4: Agricultural Integration - The event featured a marketplace showcasing local agricultural products, aligning with the "Hundred Million Project" to promote rural development and cultural integration [72][74]. - The competition's structure encouraged participants to highlight local specialties, contributing to the promotion of Zhaoqing's agricultural identity [71][73].

Core Viewpoint - The 2025 Guangdong Rural Singer Competition for the Yunfu-Jiangmen division successfully concluded, showcasing local talent and promoting cultural heritage through music [6][82]. Group 1: Event Overview - The competition took place on September 12-13 at the cultural square in Xinxing County, featuring 30 contestants performing various genres including Cantonese classics, Hakka songs, and original folk music [3][4][6]. - The event attracted significant attention, with over a hundred rural music enthusiasts participating [18][19]. Group 2: Winners and Prizes - The top three contestants were Yang Xiuhun (champion), Su Weihua (runner-up), and Liang Jie (third place), winning cash prizes of 9,800 yuan, 6,800 yuan, and 3,800 yuan respectively, and advancing to the provincial semi-finals [7][70][119]. Group 3: Cultural Significance - The competition aimed to use music as a means to discover rural musical talent and support the "Hundred Million Project" for rural revitalization, providing cultural backing for development [82][83]. - The event featured a variety of performances that highlighted local culture and traditions, fostering community engagement and pride [34][66]. Group 4: Sponsorship and Support - The event was organized by several entities including the Southern Media Group, Guangdong Provincial Office of Spiritual Civilization Construction, and the Guangdong Provincial Department of Agriculture and Rural Affairs, with sponsorship from Wens Food Group [84][86][110]. - Wens Food Group, a leading enterprise in the region, has been instrumental in promoting rural development and agricultural modernization [108][112]. Group 5: Community Engagement - The event included local product stalls, allowing attendees to experience regional specialties while enjoying the performances, thus enhancing community interaction and support for local businesses [88][90]. - The competition not only entertained but also educated the audience about local culture and industries, contributing to a sense of belonging and community pride [66][104].

Group 1 - The visit to Guangdong Academy of Agricultural Sciences aimed to enhance the agricultural industry development level in Xiangping Town, part of the "Hundred Million Project" initiative [1] - The delegation included key figures such as Xu Zhijun, the Party Secretary of Xiangping Town, and the team leader of the assistance program, Xie Ke [1] - Discussions focused on vegetable industry needs, particularly in edible mushroom cultivation techniques and market trends [1][3] Group 2 - The delegation also engaged with the Rice Research Institute to discuss the development of the rice industry in Xiangping Town, including land resource distribution and crop planting status [3] - Xu Zhijun expressed a desire for collaboration with the Rice Research Institute to enhance seed production [3] - The director of the Qingyuan branch of the Guangdong Academy of Agricultural Sciences emphasized the importance of bridging research and production to facilitate the application of scientific achievements in the region [3]

15强诞生！2025 广东乡村歌手大 赛云浮-江门赛 区晋级赛圆满收 官_南方+_南方 plus 9月12日晚，新 兴县文化广场歌 声飞扬，2025广 东乡村歌手大赛 云浮-江门赛区 晋级赛精彩上 演。经过现场演 唱、评委打分， 15位晋级选手从 30位优秀选手中 脱颖而出，晋级 将于9月13日晚 举行的2025广东 乡村歌手大赛云 浮-江门赛区总 决赛。届时，他 们将争夺2025广 东乡村歌手大赛 半决赛资格。 15位晋级选手分 别是（排名不分 先后）：3号选 手刘聪聪、5号 选手王德林、8 号选手李华迪、 9号选手刘园 园、10号选手李 明鑫、12号选手 梁展甄、13号选 手蓝天组合、16 号选手梁杰、17 号选手黎攀祺、 18号选手张小 飞、20号选手苏 卫桦、21号组合 绿水青山组合、 22号选手黄华 天、23号选手杨 秀焜、25号选手 周灏榆。 现场嘉宾为15强颁发晋级卡并合影。 广东乡村歌手大 赛是全国首档音 乐赋能乡村振 兴、助力"百千 万工程"的全民 赛事。本场大赛 以"天籁'乡'音・ 时代'粤'章"为主 题，旨在挖掘云 浮、江门两地乡 村音乐人才，搭 建呈现云浮、江 门两地乡村文化 活力、培 ...

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Core Viewpoint - Various cities in Guangdong province, including Shenzhen, Shantou, Shaoguan, Zhaoqing, and Jieyang, are implementing "Media+" action plans to enhance the "Hundred-Thousand" project, aiming to integrate media resources with local agricultural products and cultural heritage to boost rural revitalization and economic development [5][36][37]. Group 1: Media Empowerment Initiatives - Shenzhen has introduced 19 measures to ensure monthly projects and quarterly activities, focusing on enhancing agricultural product markets [5][39]. - Shantou has outlined 35 specific projects that integrate local cultural IPs with agricultural products, promoting a "non-heritage + media + agricultural products" model [6][51]. - Shaoguan is developing a comprehensive "Media+" plan centered around local agricultural products like edible fungi and scenic spots such as Danxia Mountain [7][56]. Group 2: Cultural and Economic Integration - Zhaoqing is focusing on the integration of media with local culture and branding, promoting agricultural products through cultural narratives and modern trends [8][63]. - Jieyang aims to leverage its unique cultural heritage to enhance agricultural branding and market value, targeting the development of billion-level and fifty-million-level industrial chains [10][74]. Group 3: Youth Empowerment and Training - The Guangdong Youth Practice Education Center has been established to support the "Hundred-Thousand" project, aiming to cultivate a new generation of rural entrepreneurs and leaders [21][30]. - Over 10,000 youth have participated in online training, with 2,000 engaged in practical training sessions, and 142 projects have been selected for funding [31][33]. Group 4: Film and Media Industry Development - Huizhou has launched the "Ten Measures for Huizhou Film and Television," focusing on service guarantees, funding support, and talent cultivation to establish a new highland for the film industry in the Bay Area [77][80]. - The city has created a unified database for filming resources, streamlining the process for film crews [82][85]. Group 5: Environmental and Community Initiatives - Maoming is advancing a "Village Cleanliness Action" to improve rural living conditions, with a structured four-phase approach to enhance community participation [119][124]. - Jieyang's efforts include a focus on enhancing the aesthetic and environmental quality of rural areas, aligning with the broader goals of the "Hundred-Thousand" project [130][135].

Core Points - Shenzhen's government has launched a set of measures to enhance the agricultural product market system through a "media+" initiative, aiming to achieve five key goals: promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [1][2] Group 1: Market Development - The measures include organizing procurement events where buyers will visit production areas to establish direct connections with producers, with at least two such events planned annually [1] - Support will be provided for agricultural enterprises from partner regions to establish sales channels in Shenzhen, including direct sales, chain operations, and agency distribution [1] Group 2: Media and Brand Promotion - The initiative encourages media to engage in thematic reporting and create online display areas to enhance the visibility of Shenzhen's agricultural technology brands, such as agricultural drones and AI [1][2] - The promotion of local agricultural brands like "Nanshan Lychee" and "Shajing Oyster" is emphasized to increase their market influence [1] Group 3: New Media and Technology Integration - Shenzhen plans to host live-streaming events to promote agricultural products, including regular competitions and special live-streaming sessions [2] - The measures aim to leverage AI in agriculture by identifying market opportunities and applications for Shenzhen's smart equipment and services [2] Group 4: Cultural and Tourism Integration - The initiative supports the development of cultural products based on local heritage and encourages collaboration between media and travel agencies to create immersive tourism experiences [2] - The use of contemporary cultural elements like animation and short dramas to tell stories about agriculture and its stakeholders is promoted [2] Group 5: Collaborative Mechanism - A "media+" collaborative mechanism will be established to enhance leadership and resource allocation, aiming to expand domestic and international markets for agricultural products [2]

Core Viewpoint - The meeting held in Maonan District aims to promote rural revitalization through the "Hundred Thousand Project" by enhancing the living environment and agricultural development [2][3][12]. Group 1: Meeting Objectives and Structure - The meeting is designed to create a competitive atmosphere by encouraging advanced practices and promoting long-term, systematic improvements in rural living conditions [3][12]. - The event consists of two main parts: a field visit to observe local environmental improvements and a discussion session for sharing experiences and work reports [7][8]. Group 2: Key Focus Areas - Emphasis is placed on recognizing rural living environment improvement as a critical component of both a livelihood project and a development initiative, essential for creating a model of urban-rural integration [11][12]. - The year is highlighted as a pivotal moment for the "Hundred Thousand Project," coinciding with the conclusion of the national five-year action plan for rural living environment enhancement [22][23]. Group 3: Action Plans and Responsibilities - Local authorities are urged to adopt a problem-oriented approach, focusing on key issues such as rural sanitation, waste management, and overall village appearance [26][27]. - A clear accountability framework is proposed, including the establishment of a "three-list" system to ensure timely problem resolution and effective collaboration among departments [28][29]. Group 4: Resource Utilization and Economic Development - The meeting advocates for the development of rural industries by fostering partnerships between new agricultural entities and farmers, as well as leveraging local resources to enhance economic growth [35][36]. - Initiatives like "Thousand Enterprises Helping Thousand Towns" are encouraged to support the growth of distinctive local industries and promote high-quality rural economic development [36][37].