Market Growth - The mini-game market, also known as mini-program games, has experienced explosive growth, with a compound annual growth rate of 182.3% from 2022 to 2024, reaching nearly 400 billion yuan in 2024, a year-on-year growth of 99.18% [2][3] - Douyin's mini-game business saw a 130% increase in revenue and a 320% growth in paid user base in 2024 [2] Industry Potential - The mini-game market is expected to become the "second curve" of growth for the gaming industry, alongside the potential for PC games to leverage short video platforms for long-term marketing [3] - Tencent's mini-game platform has reached 1 billion users, with 500 million monthly active users and over 240 games generating over 10 million yuan in quarterly revenue [3] Company Strategies - Companies like Mingchen Health are increasing investments in mini-games, indicating that mini-games will be a key focus for future development [4] - 37 Interactive Entertainment has launched several successful mini-game products, with titles like "Time Explosion" and "Heroes No Flash" performing well in sales rankings [5] - Fuchun Co. plans to continue testing and optimizing mini-game products, aiming for a breakthrough in profitability by early 2025 [5] Monetization Models - The IAAP model, combining in-app advertising and in-app purchases, has emerged as a mainstream monetization strategy for mini-games, challenging previous assumptions about revenue limitations [2][6] - Mini-game developers are focusing on long-term growth strategies, ensuring player experience through thoughtful design and leveraging IP collaborations for sustained engagement [6]

Summary of Conference Call Records Company Overview - The conference call discusses the performance and future plans of Zhongyou Mobile (中手游) for the year 2024 and beyond, focusing on its gaming business and IP operations. Key Points 1. Financial Performance - As of December 31, 2024, Zhongyou Mobile's gaming publishing revenue reached RMB 1.665 billion [1] - The total revenue for the group was approximately RMB 1.931 billion, with an adjusted loss of RMB 2.048 billion [26] - Overseas revenue amounted to RMB 272 million, contributing to 14.1% of total revenue [4][26] 2. Game Releases and Performance - Three major IP games were launched in 2024: - **Douluo Dalu: Shrek Academy**: Recognized as the best national comic IP game at the Huawei Developer Conference [2] - **Doupo Cangqiong: Peak Showdown**: Achieved over 6 million pre-registrations and ranked second in the Apple Store free list upon launch [2] - **Douluo Dalu: Time Reversal**: Launched in September 2024, it reached first place in the Apple free list but did not meet user acquisition expectations [3] - The overall gaming industry faced significant challenges, particularly in user acquisition and revenue generation [3][27] 3. R&D and New Projects - The group invested RMB 2.44 billion in R&D, with revenues from R&D at RMB 149 million [5] - A new open-world game, **Xianjian World**, faced challenges post-launch, failing to meet expectations due to high player quality demands [6][7] - The company is focusing on optimizing R&D costs and maintaining a skilled team for future projects [7][15] 4. IP Operations - The group’s IP licensing revenue was RMB 116 million, with significant efforts to unify and expand the **Xianjian** IP universe [8][28] - Collaborations with major platforms like iQIYI and Tencent for adaptations of the **Xianjian** series have been successful, generating significant interest and revenue [9][24] 5. Strategic Adjustments - The company plans to refine its focus on high-potential IP games and expand into overseas markets, particularly in East Asia and Southeast Asia [12][13] - Emphasis on developing mini-games, with a goal to become a leading publisher in this segment [13][14] - Cost control measures have been implemented, resulting in a significant reduction in operational costs [15][16] 6. Market Challenges - The company faced delays in launching several anticipated games, impacting overall revenue [27] - The competitive landscape in the gaming industry has intensified, necessitating strategic adjustments and a focus on proven IPs [12][32] 7. Social Responsibility - Zhongyou Mobile has been recognized for its commitment to social responsibility, particularly in supporting youth education through initiatives like the "Zhongyou Dream Library" project [11] 8. Future Outlook - The company is optimistic about its product pipeline for 2025, with several games set to launch, including **Naruto: Master of Skills** and **New Three Kingdoms: Tide of War** [17][19] - Continued focus on enhancing user engagement and expanding the IP ecosystem is expected to drive future growth [22][25] Additional Insights - The company is actively exploring cultural output paths by integrating traditional Chinese culture with its IPs, aiming to broaden their influence [25] - The strategic partnership with esports organizations is expected to enhance game distribution and marketing efforts [10] This summary encapsulates the key aspects of Zhongyou Mobile's conference call, highlighting its financial performance, game releases, strategic adjustments, and future outlook in the gaming industry.