文 ｜ 何驰 编辑 ｜ 腾宇 来源｜ 新周刊（ID：new-weekly） 封面来源 ｜ 视觉中国 以下文章来源于新周刊 ，作者何驰 新周刊 . 中国最新锐的生活方式周刊。 国足输了，苏超火了， 接下来我们还能看什么？ "比赛第一，友谊第十四！" "没有假球，只有世仇！" 2025年，"散装"的江苏办了一场"苏超"（江苏省城市足球联赛），这场"十三太保"们的草根比赛意外破圈爆火，上座率甚至远超中甲，还引发了一场全民 玩梗大赛和地方文旅特惠酬宾热潮。 （图/视觉中国） 如果你们的城市之间有"世仇"，请去"苏超"踢个球。比如，让成都重庆来场"火锅德比"，济南青岛"齐鲁争雄"，山河四省"中原争霸"，东北F4"雪国德 比"，广佛兄弟顺便扒个龙舟…… 看热闹的吃瓜群众，永远不嫌事大。 "苏超"很火，复制挺难 "苏超"为什么能火？两个字：纯粹。 它为什么诞生在江苏而不是其他地方？ 原因大致有五： 一是经济实力相当。江苏十三市均为全国GDP百强，头尾差距不大，人人都想当老大，即便是平常比较少见的足球比赛，也不例外。 二是地域认同感。苏南、苏中、苏北各区块一直存在"互怼"与"内斗"的传统，表面散装，内在更散装，人人不服输，什 ...

Core Viewpoint - The "Su Super" league in Jiangsu has gained immense popularity due to its unique grassroots approach, fostering local culture and community engagement, making it a model that may be difficult to replicate in other regions [2][4][21] Group 1: Reasons for Success - Economic strength among Jiangsu's thirteen cities, all ranked in the top 100 for GDP, creates a competitive environment [2] - A strong sense of regional identity and rivalry exists among the different areas within Jiangsu, enhancing local engagement [2] - The league operates on a market-driven model, moving away from reliance on government funding and focusing on local culture and tourism [4] - A solid foundation in sports exists, with many participating cities having a history of professional football, which resonates with local amateur players [5] - Convenient transportation links among cities facilitate participation and attendance [5] Group 2: Challenges of Replication - Other provinces may struggle to replicate the success of "Su Super" due to its unique regional characteristics and timing [5] - Potential candidates for similar leagues include Zhejiang and Shandong, while Guangdong and Fujian may follow as secondary options [6] Group 3: Cultural Engagement - The league has sparked creative local rivalries, such as the "Hotpot Derby" between Chengdu and Chongqing, showcasing regional culinary cultures [7][8] - Events are designed to enhance local tourism, with promotional packages and cultural exchanges between rival cities [9][10] - The concept of "virtual derbies" serves as a playful expression of regional pride and community bonding [15][14] Group 4: Broader Implications - The success of grassroots leagues like "Su Super" and "Village Super" reflects a shift in focus from professional to community-driven football, emphasizing enjoyment and local culture [21][18] - The potential for these leagues to rejuvenate interest in football in China, moving away from corruption and poor performance in professional leagues, is significant [20][21]

Group 1 - The 2025 Guizhou "Village Super" 20-team finals have officially begun, with 20 village football teams competing for a spot in the finals from an initial 108 teams [1] - The teams are divided into two groups of 10, using a round-robin format, with the top four from each group advancing to knockout rounds to determine the champion, runner-up, third, and fourth places [1] - The opening match featured Party Xiang Village defeating Bai Lie Village 6-0, showcasing the enthusiasm of both players and spectators despite rainy weather [1] Group 2 - The "Village Super" has gained popularity, leading to the establishment of a football professional teaching team at the Rongjiang Vocational School, which is the first in the province to offer a football major [2] - The program attracts students from various provinces, including Xinjiang and Jiangsu, providing a dual-track growth platform combining professional skills and cultural education [2] - During the event, local ethnic performances and food displays enhanced the atmosphere, culminating in a vibrant celebration with fireworks and traditional dances [2] Group 3 - Multiple provinces, including Yunnan, Guangdong, Sichuan, and Hunan, have signed cooperation agreements with Guizhou "Village Super" to share its popularity and host local competitions [3] - Champions from these local competitions will converge in Rongjiang for a national finals, forming a national team to prepare for the "Village Super" World Cup planned for 2028 [3] - The 2025 event will also host the second "Belt and Road" international friendly matches, aiming to invite over 10 countries' grassroots teams to participate, promoting tourism and sports in Rongjiang [3]

Group 1 - The core viewpoint highlights the success of the "Village Super" initiative in Guizhou, which has significantly boosted local tourism and traditional crafts, leading to increased employment opportunities for villagers [1][2] - The initiative has attracted over 1,700 million visitors to Rongjiang County, generating approximately 20 billion yuan in tourism revenue [1] - The local government is actively promoting traditional cultural heritage, such as wax dyeing and ethnic embroidery, to enhance community engagement and economic development [1] Group 2 - Rongjiang County has implemented a multi-faceted support system for returning entrepreneurs, attracting over 1,300 individuals to start businesses in their hometowns [2] - A training model combining government guidance, enterprise support, school training, and self-employment has been established, offering courses in e-commerce, modern agriculture, rural tourism, and handicrafts [2] - Since 2023, 160 training sessions have been conducted, with nearly 1,000 participants, enhancing the skills and market competitiveness of local entrepreneurs [2] Group 3 - Financial support for returning entrepreneurs includes a combination of "entrepreneurial guarantee loans and interest subsidies," with a total of 7.968 million yuan in loans issued and over 12 million yuan in interest subsidies provided [3] - The establishment of a "New Media Cultural and Creative Industry Park" has attracted over 70 enterprises, creating a positive cycle of policy, industry, and talent [3] - Rongjiang County has set up 43 entrepreneurial service centers and convenience service stations, serving over 30,000 people since 2023, providing policy consultation, project application, and entrepreneurial guidance [3]