Core Insights - The "Su Chao" phenomenon has created a significant cultural and economic impact, generating 38 billion yuan in consumption within the first seven rounds of matches, showcasing its ability to connect government, cities, and communities [1][11] - The league emphasizes authentic football experiences, allowing ordinary people to engage with the sport, thus restoring the true value of football [2][5] - "Su Chao" has become a platform for self-improvement and community engagement, with players and fans sharing a common passion for the game [3][4] Economic Impact - The league has led to a 23.22% increase in tourist reception in host cities on match days, and a 27.10% rise in intercity cultural and tourism consumption through UnionPay channels [11] - Sales in key monitored commercial enterprises in Jiangsu have increased by 33.7%, with foot traffic up by 28.9% since the league's inception [11] - The league's structure allows for a seamless integration of various sectors, with approximately 600 "second venues" and over 50 cross-regional themed routes converting event traffic into economic growth [12] Cultural Significance - "Su Chao" integrates local cultural elements, such as cuisine and historical references, into the football experience, fostering a sense of community and shared identity among participants [6][7] - The league promotes a spirit of competition and civility, with fans forming "civilized cheering groups" and players engaging in community service through football [9][10] - The league's success is attributed to its focus on grassroots participation and the joy of the game, rather than commercial gain, as evidenced by its three prohibitions against corporate sponsorship and profit-driven activities [10]

点球大战结束后，南通体育会展中心成了红色的欢乐海洋。但无锡队的那抹白色没有显得格格不入，相 反，在我看来就像一朵白色的杜鹃花，优雅地向观众谢幕。 无锡队客战南通队。本文图片均来自无锡市委网信办、无锡日报 差点就成功了。90分钟内，无锡队的小伙子们通过合理高效的战术，完美限制了"苏超银河战舰"南通队 的发挥，逼得南通队逐渐接受要踢点球的现实。互射十二码，还是南通队笑到了最后。 可是，谁又能说这不是一段精彩的旅程呢。从起初不被看好，到赛季中后期渐入佳境，再到淘汰赛常规 时间180分钟0失球、险些上演"无锡奇迹"。无锡队用一次次拼抢，一个个进球，奋力成就了"江南之 光"的美名。 无锡队本届"苏超"的冠军梦就此停止，但他们从未停下追求进步的脚步。 这就是"苏超"，冠军只有一个，但没有谁是所谓的失败者；这就是人生，不如愿是常态，但我们都在努 力变得更好。 一 无锡队是实力最被低估的球队之一。回想起来，"太湖三傻"是对他们最大的误解。 早前被冠以"太湖三傻"，皆因开局阶段无锡队表现慢热：首轮客场不敌泰州，随后和苏州握手言和，第 三场又输给了南京，前三场仅积1分。这让外界对无锡队整体实力的初步印象和判断，固定在了"苏 超" ...

《苏超来了》：双传学等著；江苏凤凰科学技术出版 社、江苏人民出版社出版。 9月7日，苏州队与盐城队激战正酣，第八十五分钟，18岁盐城小将李瑞龙一记精彩的"吊门球"，让现场 3万多名观众瞬间沸腾。这记又快又准的吊射，再次刷新人们的"苏超"印象，被央视评为"一周全球十佳 进球之首"。 今年夏天，"苏超"火爆出圈，新闻出版人该如何"接球"？6月底，我们决定推出一本记录"苏超"的书。 像打仗一样，如追梦一般，一天也没耽搁，《苏超来了》说来真的就来了。7月30日，推出样书；8月 初，首印2万册；面世30天，销售4万册。有同行说，这次出书好比中圈拿球就来一记"吊门球"，而且抢 了"首球"。 "苏超"出圈后，"何以'苏超'"成为全网追问。"苏超"火，火就火在它快乐，"比赛第一，友谊第十四""大 哥苏得惨，二哥无所谓，三弟常垫底"，玩梗、斗图、斗歌……不仅球场上足够精彩，球场外更加欢 乐。火就火在它纯粹，没有耀眼球星，没有天价合同，没有人情世故，外卖员的滑铲、教师的远射、电 工的头球，炽热的汗水不为名利，只为让体育运动回归最本真的热爱。火就火在它草根，516名球员中 有大学生、高中生、中学老师，有城市白领、快递小哥、村党支部 ...

Core Viewpoint - Jiangsu Shouxihu Cultural Tourism Co., Ltd. (referred to as "Shouxihu") is seeking to go public in Hong Kong, highlighting its significant growth in tourism revenue, particularly from water-based sightseeing services, which have seen a substantial increase in recent months [2][3]. Revenue Growth - In June 2023, Shouxihu's revenue from water-based sightseeing nearly doubled year-on-year to 14.6 million RMB, attributed to new projects like boat performances launched in May [3][5]. - The company reported a 16.4% year-on-year revenue growth in the first half of 2025, primarily due to the popularity of the new boat performance [6]. Business Model and Revenue Sources - Shouxihu has exclusive operational rights for water-based sightseeing services in the Shugang-Shouxihu Scenic Area until September 2035, with this segment accounting for approximately 85% of total revenue in recent years [5][12]. - The company generates nearly one-third of its revenue from online travel agencies (OTAs) such as Meituan and Ctrip, indicating a reliance on third-party sales channels [9][10]. Market Position and Risks - The company faces significant operational risks, including strong seasonality in its business, heavy reliance on a single revenue stream, and intense competition in the tourism sector [10][13]. - Shouxihu's revenue is highly seasonal, with peak periods typically occurring in spring and major holidays, which may lead to fluctuations in financial performance [10][12]. Future Expansion Plans - Shouxihu plans to expand its service offerings by exploring new water tourism routes and projects in major cities across Jiangsu Province, aiming to diversify its revenue sources and mitigate risks associated with regional economic fluctuations [12][13].

Core Viewpoint - The popularity of the Suzhou Super League (苏超) has significantly increased, attracting large crowds and reviving interest in local football, especially after the exit of Jiangsu Suning from the top-tier league [1][2][8][19]. Group 1: Attendance Records - The recent match between Nanjing and Xuzhou set a new attendance record with 60,817 spectators, surpassing previous records for both the Suzhou Super League and domestic amateur football events [1][5]. - This attendance follows earlier matches that also drew significant crowds, indicating a sustained interest in the league [1][5]. Group 2: Impact on Local Football Culture - The resurgence of the Suzhou Super League is seen as a precious opportunity for Jiangsu football, rekindling the passion of fans who felt disconnected after the dissolution of Jiangsu Suning [2][8]. - Many fans, including long-time supporters, are now more engaged, with increased participation in fan clubs and activities surrounding the league [15][19]. Group 3: Perception of League Quality - While the competitive level of the Suzhou Super League is acknowledged to be lower than that of the China League One, its ability to draw crowds and engage the community is viewed as a significant achievement [2][9][20]. - The league is primarily seen as a cultural and tourism initiative, aimed at popularizing football among the general public rather than solely focusing on competitive excellence [20]. Group 4: Broader Community Engagement - The league's popularity has led to a surge in interest from individuals who previously did not follow football, highlighting its role in fostering a broader community connection to the sport [19]. - The involvement of local fan clubs has increased, with organized activities and support for the league, reflecting a revitalized football culture in Jiangsu [15][19].

Core Viewpoint - The article highlights the significant achievement of "Su Chao" with over 30 billion views on Douyin, indicating its popularity and engagement among users [1]. Group 1: Popularity and Engagement - "Su Chao" has reached over 30 billion views on Douyin, with both the official account and Douyin account receiving over 100,000 views [1]. - Users express a mix of love and humor towards "Su Chao," showcasing its impact on social media interactions [3][5]. Group 2: Community and Fan Interaction - Fans of "Su Chao" are actively engaging on social media, sharing their experiences and reactions, which contributes to the community's vibrancy [8][12]. - The success of "Su Chao" is attributed to the collective efforts of 13 cities, highlighting the collaborative nature of its popularity [12]. Group 3: Cultural Impact - The interactions among fans, including humorous comments and expressions of support, reflect the cultural significance of "Su Chao" in the region [6][11]. - The article emphasizes that the success of "Su Chao" is closely tied to the dedication of its fans and supporters, indicating a strong community bond [13].

Core Viewpoint - The popularity of "Su Super" has significantly increased among the youth, leading to a surge in youth football training registrations and related consumption in Jiangsu province [1][2][3]. Group 1: Youth Football Training - In Jiangsu, there has been a rapid increase in registrations for youth football training courses, particularly with the arrival of summer vacation [2][3]. - A football training course in Nanjing reported a 20% increase in inquiries compared to last year, with a notable interest from children aged 4 to 6 [5]. - Many parents, who previously had little knowledge of football, are now seeking information about football courses for their children [7]. Group 2: Football Merchandise Sales - The official merchandise store for "Su Super" reported sales of approximately 8,000 jerseys in the last ten days, with a 30% increase in sales over the past week [9][10]. - Since the start of "Su Super" on May 10, the search volume for football-related products in Jiangsu has doubled, with Suzhou leading in transaction volume for football equipment [12]. - Specific product sales have seen remarkable increases, such as tactical boards in Suqian, which have tripled in sales, and shin guards in Yangzhou, which have increased by over 200% [12].

Core Viewpoint - The article highlights the dual life of a young football player, Miao Ming, who balances his career in football with his family's long-standing crab farming business, showcasing the intersection of sports and agriculture in his life [12][14][16]. Group 1: Football Career - Miao Ming plays for the Nanjing team in the "Su Super" league, with a significant match attended by over 60,000 fans [2]. - He joined the Jiangsu Shuntian youth team at the age of 11, which provided him an opportunity beyond crab farming [14]. - Other players like Ruan Zhexiang and Li Jiajun are also highlighted, with Ruan serving as a youth coach and Li being a product of the Nanjing football training system [14][15]. Group 2: Crab Farming - Miao Ming's family has been engaged in crab farming for over 30 years, managing nearly 200 acres of crab ponds [13][14]. - Daily routines include early morning work in the crab ponds, where Miao Ming and his father prepare food and monitor water quality [13][14]. - The family's commitment to both football and crab farming illustrates a unique lifestyle that combines sports and agriculture [14]. Group 3: Community and Youth Engagement - Ruan Zhexiang shares his experiences from the "Su Super" league with local school children, enhancing their understanding of football [15]. - Li Jiajun returns to his former school to inspire younger students, reflecting on his journey and the importance of perseverance in sports [15]. - The article emphasizes the role of local athletes in motivating the next generation and fostering a community spirit around football [15][16].

Group 1 - The Chinese national football team suffered a 0-3 defeat against South Korea in the East Asian Cup, highlighting the team's weaknesses despite the South Korean team not being at full strength [1] - The performance of the national team has led to increased criticism and mockery from fans, particularly in light of the popularity of the Suzhou Super League (Su Super) [2][3] - The relationship between the Su Super and the national team is complex, as both are part of the same football ecosystem in China, with the national team's performance reflecting the overall quality of Chinese football [4][5] Group 2 - The poor performance of the national team can be attributed to several factors, including inadequate league organization and insufficient youth training systems [6][8] - Both Su Super and the Chinese Super League (CSL) draw players from similar youth training backgrounds, indicating a shared foundation in player development [7] - The CSL is often criticized as a "pseudo-professional league," lacking true market-driven characteristics, while the Su Super is government-led, suggesting similarities in their operational structures [8][9] Group 3 - The CSL has a deeper marketization and internationalization compared to the Su Super, but both leagues share management styles that prioritize government influence over shareholder interests [9][10] - The Su Super's success in attracting crowds and generating economic activity is not unique, as the CSL also contributes to local economies through fan engagement and tourism [10] - The notion that the Su Super is merely a tool for entertainment overlooks the intrinsic value of football as a cultural and economic driver [11]

Group 1 - The "old-for-new" policy has contributed to a good growth in national consumption in the first five months, but long-term consumption promotion requires more reforms and measures, such as stabilizing the stock and real estate markets, improving income expectations, and optimizing wealth distribution [1][2] - In May, China's total retail sales of consumer goods increased by 6.4% year-on-year, with a month-on-month acceleration of 1.3 percentage points, marking the highest consumption growth rate since 2024 [1] - The "old-for-new" policy is seen as a temporary measure that may lead to a decrease in future demand for durable goods, indicating the need for additional methods to further improve consumption [1] Group 2 - Stabilizing residents' wealth, particularly in the stock and real estate markets, is crucial for boosting consumer confidence, as a significant portion of Chinese residents' wealth is tied to real estate [2] - Improving income distribution is considered the most important means to promote consumption growth, with suggestions to reform the social security system and increase rural pension levels to enhance consumption among low-income groups [2] - The real estate sector is vital to China's domestic demand, with a current annual decline of about 10% and a 22% year-on-year drop in new housing starts [2][3] Group 3 - The real estate market's stability is closely linked to local government finances and has a profound impact on infrastructure and consumer wealth [3] - Current policies like interest rate cuts and the removal of purchase restrictions have been extensively utilized, but the effectiveness of policies aimed at improving real estate companies' cash flow is limited [3] - It is essential to clear real estate market debts, allowing developers to go bankrupt if necessary, while ensuring that debts are repaid and pre-sold properties are delivered, with reasonable compensation for buyers if delivery fails [3]