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2025中国平安“妈妈的针线活”年度焕新计划在深启动
Cai Jing Wang· 2025-05-12 13:18
Core Perspective - The "Mom's Needlework" project aims to revitalize traditional intangible cultural heritage (ICH) through modern fashion integration and community support, promoting sustainable development and cultural transmission [1][3][5]. Group 1: Event Overview - The "Millennium Intangible Heritage Fashion Renewal" event took place from May 11 to 13, featuring 18 representatives from 10 ethnic groups discussing the beauty of Chinese ICH and exploring new development paths [1]. - The event included a fashion show where designers showcased clothing that blends traditional ICH elements with modern design concepts [2]. Group 2: Project Goals and Impact - The project focuses on creating a sustainable ecosystem that combines public welfare and commercial interests, aiming to make "Mom's Needlework" a model for rural revitalization and ICH public welfare [1][4]. - The initiative has already established a complete chain from skill training to product design and e-commerce sales, helping low-income women increase their income through their craftsmanship [5]. Group 3: Collaboration and Support - Various organizations, including the China Youth Development Foundation and fashion design institutions, are collaborating to provide professional guidance to ICH inheritors [2][4]. - The project has received support from Ping An Group, which aims to fulfill its corporate social responsibility by empowering rural revitalization and ICH transmission [6].
畅通返乡创业路
Jing Ji Ri Bao· 2025-04-12 05:32
Group 1 - The core viewpoint highlights the success of the "Village Super" initiative in Guizhou, which has significantly boosted local tourism and traditional crafts, leading to increased employment opportunities for villagers [1][2] - The initiative has attracted over 1,700 million visitors to Rongjiang County, generating approximately 20 billion yuan in tourism revenue [1] - The local government is actively promoting traditional cultural heritage, such as wax dyeing and ethnic embroidery, to enhance community engagement and economic development [1] Group 2 - Rongjiang County has implemented a multi-faceted support system for returning entrepreneurs, attracting over 1,300 individuals to start businesses in their hometowns [2] - A training model combining government guidance, enterprise support, school training, and self-employment has been established, offering courses in e-commerce, modern agriculture, rural tourism, and handicrafts [2] - Since 2023, 160 training sessions have been conducted, with nearly 1,000 participants, enhancing the skills and market competitiveness of local entrepreneurs [2] Group 3 - Financial support for returning entrepreneurs includes a combination of "entrepreneurial guarantee loans and interest subsidies," with a total of 7.968 million yuan in loans issued and over 12 million yuan in interest subsidies provided [3] - The establishment of a "New Media Cultural and Creative Industry Park" has attracted over 70 enterprises, creating a positive cycle of policy, industry, and talent [3] - Rongjiang County has set up 43 entrepreneurial service centers and convenience service stations, serving over 30,000 people since 2023, providing policy consultation, project application, and entrepreneurial guidance [3]