Group 1 - The core initiative "China Film Consumption Year" aims to boost social consumption through a series of film-related promotional activities [1] - Major financial institutions and platforms, including Industrial and Commercial Bank of China, China Construction Bank, and Maoyan, are expected to invest no less than 1 billion yuan in movie viewing subsidies [1] - The upcoming May Day holiday will feature over 10 films, with the initiative expected to enhance the appeal of "movies + tourism" as a consumption trend [1] Group 2 - The initiative emphasizes cross-industry and cross-department collaboration to create a comprehensive approach to stimulate consumption [1] - Promotional activities such as "Weekend Movie Watching" will be part of the efforts to provide benefits to audiences [1] - The goal is to transform movie "traffic" into tourism "retention," thereby continuously revitalizing the market and empowering the industry [1]

Group 1 - The National Film Administration and China Central Television have launched the "China Film Consumption Year" to promote a series of movie consumption activities aimed at enhancing public engagement with cinema [1][2] - Starting from April 18, 2023, a collaboration between CCTV News, Air China, Eastern Airlines, China Southern Power Grid, and Wanda Film will provide movie ticket benefits to consumers [2][19] - Users of the CCTV News app can participate in exclusive benefits, including a lottery for movie tickets through point accumulation [6][7] Group 2 - Air China members can redeem movie tickets using their mileage points through a partnership with Cat's Eye, allowing for a seamless ticket exchange process [8][19] - Eastern Airlines has also introduced a similar program where members can exchange their mileage points for movie ticket vouchers via platforms like Cat's Eye and Taopiaopiao [19][22] - Additional benefits are available for electric vehicle owners in cities like Guangzhou, Shenzhen, Kunming, and Haikou, who can participate in interactive activities to receive extra movie viewing perks [24]