Group 1: Outbound Strategy and Compliance - KPMG's event in Shanghai highlighted the importance of brand recognition and compliance for Chinese companies going global, emphasizing partnerships with local brands to enhance influence in developed markets [1] - Compliance management is crucial, as violations can lead to fines or loss of customers, ultimately resulting in investment failures [1] - Companies should consider a multi-point layout of R&D, production, and sales globally, rather than just focusing on outbound strategies [1] Group 2: Investment Trends in Europe and the U.S. - Greenfield investments and joint ventures are emerging as rapidly growing investment models for Chinese companies in Europe and the U.S. [2] - The European Green Deal and data strategy present numerous opportunities for global investors in large projects, including electric vehicle factories and renewable energy facilities [2] - Luxembourg plays a unique role in facilitating Chinese investments in Europe, offering a stable financial environment and transparent regulations [2] Group 3: Sector-Specific Insights - The life sciences sector in Europe is increasingly attractive to Chinese biopharmaceutical companies due to its market potential and supportive policies, despite challenges in market access and commercialization [2] - Various entry models exist for Chinese biotech firms in Europe, impacting commercialization, regulation, supply chain, and taxation [3] - Emerging markets like Southeast Asia and the Middle East present significant growth opportunities for Chinese enterprises, particularly in sectors such as mining, energy, and digital economy [3]

因此，对于有意出海的中国企业，在制定出海战略时，选择合适的出海路径就显得尤为重要， 常见的出 海方式有 ： 2025年，中国企业"走出去"的步伐明显加快，而企业一旦出海，势必会面临国际市场环境复杂、全球政 治经济波动等不确定因素，需提前筹备应对风险。 其中，直接投资又分为 绿地投资 和 褐地投资 两种方式： 绿地投资 1 是什么 ： 对外直接投资，以新设主体经营业务 2 怎么做： 市场调研 考察目标国的市场潜力、当地的政策文化与商业环境 企业内部决策 特别注意，国企须有相应国资监管部门许可 | | 发改委 | 商务部 | | --- | --- | --- | | 敏感国家和地区 | 发改委11号令规定敏感国家和地区包括: | 商务部3号令仅规定：未建交的国家、 | | | 与我国未建交的国家和地区; | 受联合国制裁的国家。 | | | 二）发生战争、内乱的国家和地区; | | | | (三)根据我国缔结或参加国际条约、协定等,需要限制企业对其 | | | | 投资的国家和地区; | | | | (四)其他敏感国家和地区。 | | | 敏感行业 | 发改委11号令规定敏感行业包括: | 商务部3号令对于敏感 ...