Core Viewpoint - The article emphasizes the arrival of the lychee season in Guangdong, highlighting the busy activities of lychee farmers and the marketing efforts to promote lychee sales both domestically and internationally [2][10]. Group 1: Marketing and Sales Activities - On May 10, a procurement event in Gaozhou resulted in an intention to purchase approximately 26 million kilograms of lychee, with a total order value exceeding 37 million yuan [3][9]. - The marketing campaign includes various activities such as the launch of the "Xianpin Lychee" harvesting event in Suixi, which achieved a pre-sale volume of over 4,500 tons and a pre-sale value nearing 100 million yuan [4][5]. - The Meizhou district initiated a series of marketing actions, achieving over 12,000 online sales orders and nearly 3,930 tons in purchase agreements [5][6]. Group 2: Export and International Market - Guangdong has successfully exported its lychee to countries including Australia, Japan, Canada, and the UK, with a total of 82 tons exported and processed [73][75]. - The Guangdong Zhongli Agricultural Group aims for a 20% increase in lychee exports in 2025, targeting to exceed 5,000 tons to strengthen its global market position [75][76]. - The article mentions the importance of sharing Guangdong's lychee with the world, enhancing international trade and consumer choices [79][80]. Group 3: Cultural and Economic Significance - Lychee has become a significant source of income for local farmers in Guangdong, with the region being the largest lychee producer in China, contributing to the cultural identity of the area [41][43]. - The article highlights the cultural importance of lychee in Guangdong, stating that every year, the region produces millions of lychees, making it a staple of summer for many [43][45]. - The marketing strategy includes leveraging social media platforms like Xiaohongshu to promote lychee and engage consumers [50][55].

Core Viewpoint - The article emphasizes the cultural and economic significance of lychee in Guangdong, highlighting its historical roots, agricultural practices, and the ongoing efforts to promote and market this fruit globally [2][15][32]. Group 1: Cultural Significance - Lychee is deeply embedded in the DNA of Guangdong people, symbolizing summer and evoking strong emotional connections [3][4][5]. - The cultivation of lychee in Guangdong dates back to the Han Dynasty, with historical texts documenting its prominence and royal status [16][17][18]. - Lychee has evolved from a royal tribute to a cultural symbol, celebrated in poetry and art throughout history [14][19][25]. Group 2: Economic Impact - The lychee industry is crucial for over a million farmers in Guangdong, serving as a source of income and hope for families [6][7][8]. - Guangdong's lychee production accounts for over 50% of the national output and one-third of the global supply, with a stable planting area of approximately 4 million acres [40][41][42]. - The province is recognized as the "Lychee Kingdom," with a diverse range of over 700 lychee varieties collected in the national lychee germplasm resource nursery [42][44]. Group 3: Technological Advancements - The industry is leveraging technology to enhance production quality, including research on high-quality varieties and smart farming practices [56][59]. - Cold chain logistics and preservation techniques are being improved to extend the shelf life of lychee, ensuring quality for consumers [58][59]. - Continuous efforts are made to optimize the planting structure and improve the quality rate of lychee varieties, which exceeds 60% [49][50]. Group 4: Marketing and Global Outreach - Guangdong is actively promoting lychee through various marketing initiatives, including the "12221" marketing system and online sales strategies [74][76]. - The province aims to expand its market reach, inviting global consumers to experience the sweetness of Guangdong lychee [78][81]. - Events such as the launch of the "520, I love lychee" campaign highlight the cultural and emotional connection people have with this fruit [64][66].

Core Viewpoint - The Baqiao Service Area, the first lychee cultural characteristic demonstration service area in Guangdong, is set to officially open on May 20, 2023, emphasizing the integration of local culture and tourism [1][2]. Group 1: Service Area Overview - The Baqiao Service Area is located on the G65 highway in Maoming, covering an area of 274.44 acres and situated at the junction of Genzi Town and Banjie Town, known as the "Lychee Capital of China" [1]. - The design theme of the service area is "Lychee Culture," featuring a main building shaped like a "broken lychee" and a pedestrian bridge symbolizing "fruit clusters" [1][2]. Group 2: Cultural and Tourism Integration - The service area features a scenic pedestrian bridge that connects to nearby lychee-themed attractions, creating a three-dimensional tourism network [2]. - The planning and construction of the Baqiao Service Area have integrated business layout, commercial investment, and operational management, promoting cultural consumption and rural revitalization [2].