Core Viewpoint - The article emphasizes the cultural and economic significance of lychee in Guangdong, highlighting its historical roots, agricultural practices, and the ongoing efforts to promote and market this fruit globally [2][15][32]. Group 1: Cultural Significance - Lychee is deeply embedded in the DNA of Guangdong people, symbolizing summer and evoking strong emotional connections [3][4][5]. - The cultivation of lychee in Guangdong dates back to the Han Dynasty, with historical texts documenting its prominence and royal status [16][17][18]. - Lychee has evolved from a royal tribute to a cultural symbol, celebrated in poetry and art throughout history [14][19][25]. Group 2: Economic Impact - The lychee industry is crucial for over a million farmers in Guangdong, serving as a source of income and hope for families [6][7][8]. - Guangdong's lychee production accounts for over 50% of the national output and one-third of the global supply, with a stable planting area of approximately 4 million acres [40][41][42]. - The province is recognized as the "Lychee Kingdom," with a diverse range of over 700 lychee varieties collected in the national lychee germplasm resource nursery [42][44]. Group 3: Technological Advancements - The industry is leveraging technology to enhance production quality, including research on high-quality varieties and smart farming practices [56][59]. - Cold chain logistics and preservation techniques are being improved to extend the shelf life of lychee, ensuring quality for consumers [58][59]. - Continuous efforts are made to optimize the planting structure and improve the quality rate of lychee varieties, which exceeds 60% [49][50]. Group 4: Marketing and Global Outreach - Guangdong is actively promoting lychee through various marketing initiatives, including the "12221" marketing system and online sales strategies [74][76]. - The province aims to expand its market reach, inviting global consumers to experience the sweetness of Guangdong lychee [78][81]. - Events such as the launch of the "520, I love lychee" campaign highlight the cultural and emotional connection people have with this fruit [64][66].

据了解，柏桥服务区从规划建设初期已一体化推进业态布局、商业招商和运营管理工作，通过文化赋能 打造文化消费新场景，以茂名"五棵树一条鱼一桌菜"为产业特色，创新设置"乡村振兴大舞台"，游客可 在此观赏木偶戏，品尝荔枝宴。(完) 5月7日至8日，"看广东·遇'鉴'乡村之美"主题新闻发布活动暨欢朋满粤"给'荔'全运香约茂名"采风活动在 茂名高州举行。包茂高速柏桥服务区建设管理处主任李军表示，实施柏桥服务区提质升级工程是全面推 动"百千万工程"落地见效的重要举措。 据介绍，柏桥服务区位于包茂高速(G65)茂名段K2982+900公路两侧，坐落在"中国荔乡"核心区的茂名 高州根子镇和分界镇交界处，占地274.44亩。 柏桥服务区锚定"荔枝文化"定位，西区主楼以"破壳荔果"为造型，中央穹顶采用双曲面玻璃和钢网架结 构，模拟荔果的晶莹质感，整体造型以荔叶形状向四面展开，旁边配套岭南庭院风格的商业街裙楼。东 区主楼以一大一小两片"连枝荔叶"为造型，全长约660米的人行天桥化身为"空中枝干"连接东西两区， 天桥设置多处节点象征"硕果团簇"，成为茂名的又一打卡地。 中新网茂名5月8日电 (张璐)主体建筑设计以"荔乡水韵，一枝独秀" ...