Core Viewpoint - The emergence of Generative Engine Optimization (GEO) is reshaping the marketing landscape by integrating brand content into AI-generated responses, potentially altering existing internet business models [1][6][9]. Group 1: GEO Business Model - GEO operates by optimizing content to align with AI models' preferences, allowing brands to appear in AI-generated answers, thus serving marketing purposes [2][4]. - Pricing for GEO services ranges from 3,600 yuan per quarter to 29,800 yuan per year, with various packages offering different levels of keyword optimization [2][5]. - The content optimized for AI models typically consists of short, clear paragraphs, making it easier for AI to process and include in responses [3][4]. Group 2: Impact on AI Models - The integration of GEO into AI responses may lead to the inclusion of low-quality content, affecting the overall quality of AI-generated information [6][7]. - Users have reported a decline in the effectiveness of AI models like DeepSeek, indicating that marketing content may be subtly embedded in responses, which could mislead users [6][7]. - There is a concern that GEO could infringe on users' rights to informed decision-making by embedding marketing messages within seemingly neutral information [6][8]. Group 3: Market Trends and Future Outlook - The traditional search engine market is projected to decline, with estimates suggesting a 10% drop this year and a potential 25% drop next year, as more users shift to AI models for information retrieval [9][10]. - The global SEO market is valued at approximately $80 billion to $100 billion, indicating a significant shift in how brands approach visibility in the digital landscape [9][10]. - Companies are exploring GEO as a new avenue for marketing, particularly in sectors where traditional advertising methods are less effective [10][11].

Core Insights - Locafy Limited is participating in the 2025 Gateway Conference on September 3-4, 2025, in San Francisco, CA [1] - CEO Gavin Burnett will present on September 3 at 9:00 am PT and will also hold one-on-one meetings with investors and analysts [2] - The presentation will highlight Locafy's recent momentum, including AI-powered product launches and strategic partnerships, aimed at creating a scalable growth model [3] Company Overview - Founded in 2009, Locafy aims to revolutionize the US$700 billion SEO sector by helping businesses enhance their search engine relevance through an automated approach [4]

Core Insights - The article argues that traditional SEO is becoming obsolete as Generative Engine Optimization (GEO) takes precedence due to the rise of AI-driven search engines like ChatGPT and Google's AI Mode [1][2]. Group 1: Shift from SEO to GEO - ChatGPT reached 500 million monthly active users in May, and Google launched its AI Mode, indicating a significant shift in search engine dynamics [2]. - Many startups report that a substantial portion of their traffic, up to 30%, is now coming from ChatGPT and other LLM tools [3]. - Brands are experiencing a "crocodile effect," where impressions increase but clicks decrease, largely due to AI's influence on search behavior [4]. Group 2: Differences Between SEO and GEO - GEO is essential for companies relying on online channels, contrary to the belief that it is not significant [7]. - While both GEO and SEO require high-quality content, their execution strategies differ significantly [8]. - GEO focuses on long-tail queries and aims to create comprehensive, authoritative content, unlike traditional SEO which targets high-traffic, low-intent keywords [9]. Group 3: Changes in Search Mechanisms - AI Overview is now present in over 50% of searches, up from 25% ten months ago, indicating a rapid transition towards AI-driven search results [11]. - ChatGPT currently accounts for 3% of Google's total search traffic, with projections suggesting it could reach 10% by year-end and potentially match Google in five years [11]. - Traditional SEO metrics like backlinks and keyword density are becoming less relevant, with authority and content quality taking precedence in LLM searches [13]. Group 4: GEO Implementation Guidelines - Companies should conduct a technical audit of their GEO and SEO strategies to identify areas for improvement [16]. - Establishing a clear brand positioning is crucial for gaining AI citations and user trust [16]. - Regularly updating old content and creating new authoritative content is essential for maintaining relevance in AI-driven searches [18]. Group 5: Monitoring and Optimization - Continuous tracking of LLM visibility, brand mentions, and user engagement metrics is vital for optimizing GEO strategies [21]. - Companies should aim to fill content gaps and refine their technical strategies to enhance their online presence [21]. - The entire process of implementing GEO can be initiated and potentially completed within a quarter, emphasizing the urgency of adapting to AI influences [21].

Core Points - Locafy Limited has received a notice from Nasdaq indicating non-compliance with Listing Rule 5250(c)(2) due to the failure to file an interim balance sheet and income statement for Q2 ended December 31, 2024 [1][2] - The company has 60 calendar days, until September 1, 2025, to submit a compliance plan, which, if accepted, could grant an extension of up to 180 days to regain compliance [2] - Locafy is actively working to complete the required filing and plans to submit a compliance plan within the specified timeframe [3] Company Overview - Locafy is a software-as-a-service (SaaS) technology company specializing in local search engine marketing, founded in 2009 [4] - The company aims to revolutionize the US$700 billion SEO sector by enhancing search engine relevance and visibility for businesses through an automated platform [4]