教育消费者成熟

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网友称月薪2万吃不起百果园,董事长回应:教育消费者成熟
Sou Hu Cai Jing· 2025-08-10 00:16
根据报道,社交媒体上,曾有不少网友吐槽,"太贵了""月薪2万吃不起""百果园随便买买,一百大洋就没 了""到底谁在吃百果园?"还有网友称,百果园越来越贵,质量却越来越差。 据东方财经报道,8月8日,百果园董事长余惠勇发视频回应水果贵。 视频中,余惠勇表示:"水果这个产品非常普通,但是真正了解水果的呢,非常少,我们仍然会坚守做高 品质的。我要想给顾客留下一个便宜的印象是很容易的,因为它不同的品质差别太大了,哪怕外观同样的 水果,有的时候差到四五倍。而且便宜的水果呢供大于求,但真正的好水果是供不应求的,也是它贵的一 个原因。我们一方面呢,可以听到百果园太贵了的声音,但另外一方面呢,我们百果园有几千万的会员, 如果没有一批真正认识到百果园价值的顾客,那百果园也就不复存在。" 此外,余惠勇还提到:"我认为商业就两种,第一个利用消费者的无知,第二个教育消费者成熟,像百果 园这么多年来都走在一个教育消费者成熟的路上。我们不会去迎合消费者,他并不清楚的所谓的便宜之类 的,我们想告知消费者,最后是消费者自己的选择。但是如果消费者不知情的时候,实际上他是无从选择 的,他只能选择便宜,只能看价格。一方面我们认为还有空间在成本上继 ...
网友称“月薪2万元吃不起”,百果园董事长回应水果太贵:我们不会迎合消费者,在教育消费者成熟
Mei Ri Jing Ji Xin Wen· 2025-08-09 16:35
每经编辑|何小桃 据东方财经报道,8月8日,百果园董事长余惠勇发视频回应水果贵。 视频中,余惠勇表示:"水果这个产品非常普通,但是真正了解水果的呢,非常少,我们仍然会坚守做高品质的。我要想给顾客留下一个便宜的印象是很 容易的,因为它不同的品质差别太大了,哪怕外观同样的水果,有的时候差到四五倍。而且便宜的水果呢供大于求,但真正的好水果是供不应求的,也是 它贵的一个原因。我们一方面呢,可以听到百果园太贵了的声音,但另外一方面呢,我们百果园有几千万的会员,如果没有一批真正认识到百果园价值的 顾客,那百果园也就不复存在。" 此外,余惠勇还提到:"我认为商业就两种,第一个利用消费者的无知,第二个教育消费者成熟,像百果园这么多年来都走在一个教育消费者成熟的路 上。我们不会去迎合消费者,他并不清楚的所谓的便宜之类的,我们想告知消费者,最后是消费者自己的选择。但是如果消费者不知情的时候,实际上他 是无从选择的,他只能选择便宜,只能看价格。一方面我们认为还有空间在成本上继续去优化,能否再低一点的价格供应给我们顾客,但是我绝不在品质 上做让步,除非我直接换品相,把品质做差一点、价格便宜点,但这不是我们要走的路。" 果园买了四个进 ...
百果园董事长谈水果贵:教消费者成熟
Jing Ji Guan Cha Wang· 2025-08-09 13:20
Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed the issue of high fruit prices, stating that the company adheres to a high-quality approach and believes that good fruit is in short supply [1] Group 1: Company Strategy - Baiguoyuan chooses to educate consumers rather than exploit their ignorance, emphasizing the importance of consumer awareness in making informed choices [1] - The company acknowledges that while there is room for price reduction, it will not compromise on quality [1] Group 2: Market Dynamics - There is a significant disparity in fruit quality, with cheaper fruits being in surplus while high-quality fruits are scarce and expensive [1] - Baiguoyuan has millions of members, indicating a strong consumer recognition of its value proposition [1]
百果园董事长余惠勇回应水果太贵:我们不会去迎合消费者,我们在教育消费者成熟
Sou Hu Cai Jing· 2025-08-09 08:42
Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns regarding high fruit prices, emphasizing the importance of quality over price and the need for consumer education about fruit value [1][3] Group 1: Company Positioning - Baiguoyuan aims to maintain high-quality fruit offerings despite consumer perceptions of high prices, arguing that quality differences can lead to price variations of four to five times for similar-looking fruits [3] - The company has millions of members who recognize its value, indicating a loyal customer base that appreciates quality over low prices [3] Group 2: Consumer Education - Yu highlighted the dual nature of business: exploiting consumer ignorance versus educating consumers, stating that Baiguoyuan focuses on the latter to help consumers make informed choices [3] - The company is committed to optimizing costs to potentially lower prices without compromising on quality, rejecting the idea of offering lower-quality products at cheaper prices [3]
“在教育消费者成熟”!百果园董事长回应水果贵
Sou Hu Cai Jing· 2025-08-09 05:18
Group 1 - The chairman of Baiguoyuan, Yu Huiyong, addressed concerns about high fruit prices, stating that while there are complaints about the cost, the company has millions of members and high-quality fruit remains in demand [1][3] - Yu emphasized that Baiguoyuan focuses on educating consumers rather than catering to their lack of knowledge about pricing, asserting that consumers should have the choice based on informed decisions [3] - The company is committed to optimizing costs to potentially lower prices for customers, but it will not compromise on quality [3] Group 2 - Baiguoyuan, officially known as Shenzhen Baiguoyuan Industrial (Group) Co., Ltd., was established in 2001 in Shenzhen and operates as a large-scale chain enterprise involved in various aspects of the fruit industry, including procurement, logistics, and retail [4]