Bienvenue à TED. Ted, on s'y est si bien habitué qu'on en oublierait la signification. TD, vous vous souvenez.Technologie entertainment design. Pas étonnant que ça soit né en Californie, la terre de la Silicone Vallée et de Hollywood. Et pourtant, de toutes les personnalités que j'ai croisé dans ma carrière, celle qui incarne le mieux la conjonction de technologie, spectacle et design, ce n'est pas un jeune visionnaire de Palalt ou de Shenzen, c'est un artiste français autodidacte.Un artiste né dans une fam ...

[Applaudissements] TED comme vient de le dire à c'est technologie entertainment et design. Je suis designer et c'est de design bien évidemment que je vais vous parler aujourd'hui. Alors, je me suis pas présentée tout de suite au centre parce que c'était la consigne.De la même manière, je pense que vous avez votre opinion sur le design. Vous pensez peut-être que c'est votre montre, que c'est vos lunettes, votre portable ou peut-être même la voiture avec laquelle vous nous avez rejoint ce soir. Et bien, je va ...

User Experience (UX) - The industry has under-indexed on UX, highlighting its importance [1] - Speed is a critical aspect of design, impacting user experience [1][2] - Load times significantly affect user engagement; aesthetics are secondary to performance [1] Technology & Performance - The Doherty threshold (400ms) poses a challenge for blockchain update speeds [1] - Reducing block times to near-zero is crucial for EVM chains [1]

Think of the most groundbreaking invention of the past 100 years. The internet, electricity, the microchip. What do they all have in common.They didn't follow rules. They broke them. And that's how they changed the world.But here's the thing. AI doesn't break rules. It follows them meticulously, relentlessly, even the learning kind.It excels within the lines we draw. So if AI just follows rules, can it ever help us design something truly new. I saw a glimpse of an answer in my own lab.We were running an exp ...

Design & Business Integration - The industry emphasizes merging creativity with business strategy for global leadership [5] - Design should be viewed as a powerful business force, not just art [15] - Marketing is as important as the design and making process [9][10] Sustainability & Upcycling - India has a rich tradition of reuse and repurposing, now known globally as upcycling [6] - Luxury brands are investing in sustainability due to resource scarcity [7][8] - Integrating sustainability into mainstream brands can set global trends [7] Digital Transformation - Digital transformation, including AI and blockchain, is crucial for supply chain management and product positioning [14] - The global stage is one click away, but reaching the right platform is key [12][13] Indian Design Potential - Indian designers can lead globally by embracing business and technology [16] - The industry needs to think beyond aesthetics and borders [16] - India produces the finest textiles, and exclusive marketing and positioning are essential [11]

Creativity & Innovation - Encourages embracing childlike curiosity and questioning everything to unlock creativity and generate novel ideas [2] - Suggests that the ability to question everything and being "naive" is a superpower, leading to unique perspectives and innovative solutions [2] - Proposes that embracing chaos, messiness, and uncertainty are essential for originality and discovering good ideas [3] - Advocates for letting go of conditioning and embracing behaviors that were once discouraged to unlock new possibilities [2] - Emphasizes that in creativity, there is no right or wrong, allowing for experimentation and the development of unique formulas [2] Design Principles - Highlights the concept of "invisible design," where good design lies in the unseen process [5] - Suggests that good ideas emerge from secret spaces and ideation phases that encourage exploration and experimentation [5] Overcoming Creative Blocks - Recommends flipping the script and generating ideas that seem unrealistic or crazy to break through conventional thinking [1] - Suggests that designers sometimes have to come up with 50 ideas at once due to inevitable deadlines [1] - Encourages individuals to give reason to their chaos, transforming it into something undeniably right and fostering freedom [3] - Advocates for asking "Why not?" instead of just "Why?" to discover connections and create without fear of being wrong [3]

Bad designs are still bad. AI doesn’t make it good. The novelty of AI makes the bad things tolerable, for a short time. Building great designs and experiences with AI have the same first principles pre-AI. When people use software, they want it to feel responsive, safe, accessible and delightful. We’ll go over the big and small details that goes into software that people want to use, not forced to use. About John Pham I'm John Pham, an engineer and a self-taught designer. I seek the dopamine hits of buildin ...