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点燃消费热情 IP跨界、文创赋能让古籍“生金”又圈粉
Yang Shi Xin Wen· 2025-09-21 04:37
Group 1 - The Ministry of Commerce and other nine departments have jointly issued policies to expand service consumption, focusing on creating new consumption scenarios and encouraging collaboration between cultural institutions and social forces [1] - The book publishing industry is experiencing a surge in popularity, with events like the 2025 Shanghai Book Fair attracting over 382,000 visitors, a year-on-year increase of 28.4%, and the 2025 Yangcheng Book Fair drawing nearly 700,000 attendees [2] - The Beijing Book Market is thriving, featuring over 350 publishing and cultural units showcasing nearly 500,000 publications and cultural products, supported by a total of 5 million yuan in book vouchers distributed to enhance consumer experience [3][4] Group 2 - The National Library's cultural innovation store has opened its first commercial location, transforming ancient texts into consumer-friendly products, leveraging a vast collection of 45 million books and over 3.3 million ancient texts [5] - The design of cultural products, such as the 合卺杯 (Heqin Cup), is inspired by ancient texts, with significant sales figures indicating strong market interest, including 20,000 sets sold at a price of over 600 yuan each [6]
2025武汉书展开幕,“书香中国万里行·湖北站”启动
Jing Ji Guan Cha Bao· 2025-09-20 15:27
Core Viewpoint - The "Book Fragrance Yangtze" Reading Week and the 20th Central China Book Fair have been launched in Wuhan, aiming to promote reading and cultural exchange while supporting the national strategy of "全民阅读" (National Reading) [1][2]. Group 1: Event Overview - The event is part of the 2025 Yangtze Cultural and Art Season, featuring over 400 publishing units showcasing more than 70,000 quality books [1]. - The exhibition area covers 20,000 square meters, with six themed exhibition zones focusing on various aspects of reading and cultural promotion [1]. - A total of 5 million yuan worth of cultural vouchers will be distributed, allowing readers to enjoy discounts as low as 75% on books [1]. Group 2: Cultural Significance - The President of the China Publishing Association emphasized the importance of protecting and promoting Yangtze culture as a vital mission for the publishing industry [2]. - The Hubei Provincial Government has been actively promoting reading initiatives, achieving significant results in building a reading culture in the region [2]. Group 3: Ongoing Initiatives - The "Book Fragrance China Ten Thousand Miles Tour" was launched simultaneously, which has been active since 2014, covering approximately 30 provinces and nearly 70 cities [3].
“书香长江”阅读周|周末武汉书展变身“淘书乐园” 市民推车抢购如年货大集
Chang Jiang Shang Bao· 2025-09-20 07:19
Core Point - The "2025 Book Fragrance Yangtze" Reading Week and the 20th Central China Book Fair in Wuhan has seen a significant surge in book purchasing enthusiasm among citizens, driven by cultural consumption vouchers and various discounts [1][6][10]. Group 1: Event Overview - The event took place at the Wuhan International Convention Center, transforming it into a vibrant hub of book-related activities, with a large turnout of visitors eager to purchase books [1][2]. - The atmosphere was lively, with attendees crowding around various publisher booths, particularly in the children's literature and social sciences sections [4][6]. Group 2: Consumer Engagement - The introduction of "cultural consumption vouchers" has incentivized book purchases, offering discounts that can reach as low as 25% off the original price [6][7]. - Many attendees reported significant savings, with one example highlighting a reduction from over 300 yuan to just over 200 yuan after applying the vouchers [7]. Group 3: Author Events - The event featured popular author lectures, such as a session with Professor Dai Jianye, which attracted a full house and even more attendees standing outside due to limited seating [8][10]. - The enthusiasm for author interactions indicates a strong interest in literary discussions and personal engagement with writers [8].
国图“四季童读”秋季卷推荐书单发布
Bei Jing Ri Bao Ke Hu Duan· 2025-09-19 02:21
Group 1 - The "Four Seasons Children's Reading" project is a large-scale reading promotion initiative aimed at children aged 0 to 15, focusing on solving the "difficulties in book selection" for parents and children [3][5] - The project has recommended a total of 285 quality children's books across various fields, including literature, science, and humanities, since its launch in 2023 [5] - The initiative has engaged over 500 libraries across 21 provinces, 5 autonomous regions, and 4 municipalities, conducting approximately 3000 activities annually, benefiting millions of children [5][8] Group 2 - The project includes various specialized activities such as "Travel with Children's Books," "Sunshine Reading," and "Warm Reading," targeting different groups including visually impaired children and those in economically disadvantaged areas [8] - The "Four Seasons Children's Reading" aims to build a three-dimensional reading promotion network, integrating libraries, schools, and families to enhance the reading ecosystem [8]
“书香长江”阅读周 80余知名学者作家云集武汉书展共赴文化盛宴
Chang Jiang Shang Bao· 2025-09-18 08:13
Core Viewpoint - The "Book Fragrance Yangtze" Reading Week and Wuhan Book Fair will be held from September 19 to 21, as part of the "2025 Yangtze Cultural and Artistic Season" [1] Group 1: Event Overview - The event will feature a theme of "Enjoy Reading Yangtze, Wisdom Gathering Point" and is organized by various publishing and cultural institutions in Hubei [1] - The Reading Week will last over a month, with the main highlight being the Wuhan Book Fair and the 20th Central China Book Trade Fair scheduled for October 24-26 [1] Group 2: Exhibition Details - The exhibition will adopt a "province-wide linkage, online and offline integration" model, with one main venue and 15 sub-venues across the province [2] - The main venue will cover an area of 20,000 square meters and will feature six themed exhibition clusters focusing on book exhibitions, cultural exchanges, reading promotion, creative experiences, and cultural benefits [2] - Over 400 publishing and distribution units will showcase more than 70,000 quality books, while over 100 cultural creative units will present nearly 10,000 unique cultural products [2] Group 3: Activities and Engagement - The Wuhan Publishing Group will prominently display over 10,000 books reflecting regional cultural characteristics [2] - A series of activities will be held, including new book launches, thematic lectures, and publishing seminars [2] - The event will also feature over 80 renowned scholars and authors for cultural lectures and new book releases, along with a New Media Cultural Blogger Conference [3]
“书香长江”阅读周·武汉书展本周五启幕,300余场活动溢满书香
Chang Jiang Shang Bao· 2025-09-18 03:04
Core Points - The "Book Fragrance Yangtze" Reading Week and Wuhan Book Fair will be held from September 19 to 21, 2025, at the Wuhan International Convention and Exhibition Center, featuring a unique integrated online and offline exhibition model [1][2] - The event aims to promote cultural development in the Yangtze Economic Belt and support the construction of a "Book Fragrant Hubei" [1] - Over 300 cultural activities will be organized during the event, creating a rich reading atmosphere across Hubei [1][2] Company and Industry Summary - Changjiang Publishing Media Group will showcase its publishing houses and 14 subsidiaries, presenting over a thousand quality works across various fields including thematic publishing, humanities, literature, and children's education [2] - The event will feature more than 40 cultural activities, highlighting the cultural strength and innovative achievements of Changjiang Publishing Media [2] - Key cultural activities include the "Reading Salon," new book launches, and the "Long River Good Books" recommendation event, aimed at enhancing reader engagement and promoting knowledge [2][4]
中国最西端的城市,在书香中“粤”见万千气象
Nan Fang Nong Cun Bao· 2025-09-16 07:00
Core Viewpoint - The article highlights the cultural and educational initiatives in Kashgar, Xinjiang, particularly focusing on the "Reading Guangdong" program, which aims to promote reading and cultural exchange between Guangdong and Xinjiang, enriching the spiritual life of local communities [9][10][17]. Group 1: Cultural Events and Activities - The "Reading Guangdong" program has successfully organized various reading events, including the "2025 Reading Guangdong New Kashgar Book Fair," which attracted significant participation from local residents [19][20][25]. - The book fair featured 83 cultural activities across 12 counties in Kashgar, drawing approximately 50,000 participants, showcasing the strong interest in reading among the local population [41][44]. - The event included appearances by well-known cultural figures, which further ignited enthusiasm for reading among attendees [34][35][38]. Group 2: Community Engagement and Impact - The "Reading Guangdong" initiative has integrated reading activities into grassroots governance and cultural development, fostering a sense of community and national identity [16][17][100]. - The establishment of the "Reading Guangdong" city book bar has become a popular spot for residents, promoting a modern reading experience that combines traditional and digital formats [78][80][83]. - The program has successfully created a vibrant reading culture in Kashgar, transforming reading into a fashionable and communal activity [101][102]. Group 3: Educational Contributions - The initiative has facilitated the sharing of knowledge through lectures and workshops led by educators and health professionals, enhancing the community's understanding of health and traditional culture [54][56][60]. - The integration of modern technology in reading spaces, such as VR and AI, has made learning more engaging for students, indicating a shift towards innovative educational methods [75][80][82]. - The program has also emphasized the importance of traditional culture, with local artisans showcasing their crafts during events, thereby enriching the cultural landscape of Kashgar [65][67][68].
杭州首家“美猴王书屋”揭牌
Hang Zhou Ri Bao· 2025-09-16 02:14
Core Points - The establishment of the "Monkey King Book House" in Longmenkan Village, Hangzhou, aims to promote reading and traditional culture, particularly the "Journey to the West" [2][4] - The initiative is part of a broader effort by the West Lake District to enhance cultural literacy and community engagement through reading [4] Group 1: Cultural Significance - The "Monkey King Book House" serves as a cultural reading space and a platform for the transmission of traditional culture, featuring over 900 books, including works by Liu Xiaolingtong [2] - Liu Xiaolingtong, known for his role as the Monkey King, emphasizes the importance of reading classic literature to inspire values such as bravery and justice among youth [2] Group 2: Local Context - Longmenkan Village is chosen for its rich cultural heritage and natural beauty, with connections to the "Journey to the West" and local folklore [3] - The village is recognized for its unique cultural practices, including the Longwu colored lantern-making technique, which is part of Zhejiang's intangible cultural heritage [3] Group 3: Community Engagement - The project is a collaboration between Liu Xiaolingtong and Longmenkan Village, aiming to enhance the village's cultural soft power through a public reading space [4] - Future plans include developing "reading + tea culture" tourism and educational routes to showcase rural revitalization and promote tea culture [4]
北京日报社区小板报 | 双井“小哥”有了公租房,就在CBD
Bei Jing Ri Bao Ke Hu Duan· 2025-09-15 23:40
今天白天多云,山区有阵雨,北风三四级,阵风六七级,最高气温26℃;夜间多云转晴,北风一二级, 最低气温15℃。大风蓝色预警中,今天北风较大,外出注意防风,谨防高空坠物。 ▶尾号限行 1和6 转自:北京日报客户端 ▶今日天气 ▶ 1-8月北京市PM2.5平均浓度25.6微克/立方米 今年,清华大学科学博物馆将完成结构封顶。预计2027年,这里将成为我国首家综合类收藏型研究性科 学博物馆,对外开放。清华大学艺术博物馆与美术学院大楼之间的空地上,科学博物馆项目建设如火如 荼,双"T"字形的大楼正在拔地而起。"T"是清华的首字母,两个"T"拼接在一起,又像圆周率"π"。将数 学和自然科学领域的重要常数融入博物馆的外观设计中,直截了当地点出了博物馆的"科学"主题。 ▶ 北京:市级机关搬迁基本完成 "十四五"规划收官之际,北京亮出经济社会发展成绩单。昨日举行的首都"十四五"规划高质量收官系列 主题新闻发布会第一场上,北京市发改委主任杨秀玲介绍,京津冀三省市通力合作,协同发展取得显著 成效。其中,北京城市副中心发展从有序拉开城市框架向全面提升功能品质坚定迈进,市级机关搬迁基 本完成。 ▶ 商业设施投用,北京过去4年新增25 ...
读书市集进机关营造浓厚书香氛围
Liao Ning Ri Bao· 2025-09-13 00:56
Group 1 - The core theme of the 14th Liaoning Provincial Reading Festival is "Book Fragrance in Liaoning - Reading in the New Era, Winning the Construction of Huazhang" [1] - The festival aims to promote widespread reading in government agencies and create a strong cultural atmosphere for the "Book Fragrance Liaoning" initiative [1] - Various activities have been organized, including sharing sessions by famous authors, themed essay contests, and the search for the "Most Beautiful Small Bookstore" [1] Group 2 - The reading market event focuses on displaying "Xi Jinping: The Governance of China" Volume 5 and offers a selection of popular books across various genres [2] - A special book list commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War has been introduced [2] - The "Ten Advances" reading market has successfully held 23 events, serving over 200,000 people, and plans to expand into schools, communities, and other venues [2]