清凉经济

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避暑游要热度更要深度
Jing Ji Ri Bao· 2025-06-20 21:59
Core Viewpoint - The summer tourism market in China has seen significant growth, with the market size surpassing 1 trillion yuan in 2023, presenting new opportunities for the tourism industry [1]. Group 1: Market Strategy - The competition in summer tourism has shifted from "weather" to "creativity," with uniqueness and cost-effectiveness becoming key decision factors for tourists [1]. - Early planning and precise positioning are essential for capturing market advantages, allowing for the integration of resources and innovative product offerings [1]. - Heilongjiang province has initiated a "Summer Tourism Season" press conference, introducing the "Summer Travel Box" concept, which includes themed routes such as forest hiking and cultural experiences, enhancing brand visibility [1]. Group 2: Service Enhancement - High-quality service is crucial for attracting and retaining tourists, with increased expectations for responsiveness and personalization in high-temperature environments [2]. - Various regions are implementing service upgrades, such as Guizhou's "half-hour complaint resolution" mechanism and Zhejiang's "butler-style service," to improve visitor satisfaction [2]. - The inbound summer tourism market is emerging as a new highlight, necessitating timely service adjustments to meet customer demands [2]. Group 3: Technological Empowerment - Digital tourism is reshaping the summer tourism industry, addressing issues of overcrowding and poor experiences [2]. - Advanced technologies are optimizing the allocation of tourism resources, exemplified by the "One Mobile Phone to Tour Yunnan" platform, which monitors visitor density and comfort in real-time [2]. - Xinjiang is leveraging big data to identify niche demands such as "starry sky summer" and "grassland night tours," enhancing nighttime consumption through innovative experiences like drone light shows [2]. Group 4: Long-term Development - Regions must avoid blindly following trends and instead focus on local characteristics in planning, service, and technology [3]. - A visitor-centric approach is essential for creating an "irreplaceable" summer experience, balancing both popularity and depth in the "cool economy" competition for sustainable growth [3].
清凉经济乘“夏”而上 消费活力持续释放
Zheng Quan Ri Bao· 2025-06-10 17:23
Core Viewpoint - The "cooling economy" is experiencing significant growth due to the ongoing high-temperature weather across the country, driving consumer demand for cooling products and services [1][3]. Group 1: Cooling Products - The demand for cooling products such as air conditioners and refrigerators has surged, with some popular models even facing stock shortages [2]. - Innovative cooling technology products, like multifunctional air coolers that provide air circulation, humidification, and purification, are gaining popularity among consumers [2]. - Sales of sun protection products, including sun hats and UV-blocking clothing, have also seen a notable increase, indicating a shift in consumer behavior towards comfort and protection during hot weather [2]. Group 2: Cooling Tourism - The "cooling tourism" market is thriving, with destinations like Wuzhishan attracting tourists due to their unique tropical rainforest landscapes and pleasant climates [3]. - Various regions are implementing promotional policies for "cooling tourism," such as discounts on entrance fees and enhanced service offerings to attract more visitors [4]. - The integration of natural scenery, cultural features, and leisure activities in tourism is expected to enhance the development of the cooling economy, making it a significant driver of economic growth [4].
“夏日经济”升温,“清凉产品”搭上出口快车 海关优化服务助力“清凉风”吹向海外
Zhen Jiang Ri Bao· 2025-05-25 23:22
Group 1 - The demand for "cooling products" is increasing in both domestic and international markets due to rising temperatures, leading to accelerated exports of seasonal products such as window decorations, beverages, and electrical appliances [1] - Jiangsu Changjiang Window Decoration Group Co., Ltd. has upgraded its production process, transitioning from exporting single wooden slats to fully assembled blinds, resulting in higher product value [1] - Jiangsu Huasang Food Technology Co., Ltd. has reported a peak in beverage exports, with 17 batches of juice products exported since April, including new summer offerings like Da Hong Pao tea drinks and fresh coconut milk [1] Group 2 - The local customs authority is implementing measures such as "appointment inspection" and "remote inspection" to enhance regulatory efficiency and reduce customs costs for enterprises [1] - The customs department has established a "green channel" for juice products to ensure priority inspection and quick release, addressing the seasonal characteristics and preservation requirements of these products [1] - The customs will continue to monitor the export dynamics of summer specialty products and optimize inspection processes to support the expansion of "Zhenjiang manufacturing" in international markets [2]