REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 VIEWBIX INC. (Exact name of registrant as specified in its charter) As filed with the Securities and Exchange Commission on May 14, 2025 Registration No. 333-281143 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 AMENDMENT NO. 2 TO FORM S-1 3 Hanehoshet St, Building B, 7th floor Tel Aviv, Israel 6971068 +972-9774-1505 (State or other jurisdiction of incorporation or organization) (Primary Standard Industrial Classification Code ...

Summary of Roku (ROKU) FY Conference Call - May 13, 2025 Company Overview - Roku is the largest streaming platform in the U.S. by hours and broadband penetration, also leading in Mexico and Canada, with growth in Brazil and the UK [5][6] - The company monetizes through subscriptions, content distribution deals, and advertising, rather than through device sales [7][8] Key Points Acquisition of Friendly - Roku acquired Friendly, a virtual skinny bundle service with about 50 channels, to enhance its subscription business [9] - The acquisition was not included in the initial guidance for platform revenue of $3.95 billion for FY 2025, but it is now included in forward-looking guidance [10][12] - Friendly is expected to be adjusted EBITDA accretive and has close to 1 million subscriptions [13] Market Dynamics and Demand - Despite macroeconomic uncertainties, Roku does not see a significant change in demand for Q2, although there is a shift in how advertisers are buying [11][12] - Digital subscriptions are growing, and Roku believes that the acquisition of Friendly will enhance its subscription offerings [16][18] Revenue Diversification - Roku has diversified its revenue streams compared to 2022, reducing reliance on media and entertainment (M&E) advertising [32][33] - The company has opened its ad inventory to all demand-side platforms (DSPs), enhancing ad product diversity [34] Free Cash Flow and Capital Expenditure - Roku guided for $350 million of adjusted EBITDA for FY 2025, with free cash flow expected to be higher [36] - The company emphasizes its CapEx-light business model, focusing on personnel and engineering costs [40] Advertising Strategy - Roku aims to be the most performant advertising platform by leveraging first-party data and integrating with various DSPs [50][47] - The company is in the early stages of utilizing its advertising capabilities, likening its progress to being in the "top of the third inning" [45] Hardware Business - Roku's hardware revenue primarily comes from its players, which have a high ROI despite lower returns on capital for first-party TVs [68][70] - The company is strategically investing in first-party TVs to control its destiny in the hardware space [72][71] International Expansion - Roku is expanding internationally, particularly in Mexico, where it has significant market share but is still waiting for the ad market to catch up [88][89] - The cost of entering new markets is relatively low, and Roku believes it will eventually monetize its international presence effectively [92] Future Outlook - Roku is optimistic about its ability to grow revenue and free cash flow, driven by diversified revenue streams and a strong market position [35][38] - The company is focused on enhancing its advertising products and exploring new revenue streams, including potential data sales [105][106] Additional Insights - Roku's unique position as a leading streaming platform allows it to curate user experiences effectively, driving engagement and monetization [26][27] - The company is exploring AI-driven solutions for ad creation and targeting, aiming to enhance performance for advertisers [110][111] This summary captures the essential insights and strategic directions discussed during the Roku FY Conference Call, highlighting the company's growth initiatives, market positioning, and future outlook.

Q1 2025 Financial Performance - Total revenue reached $165 million, a 17% year-over-year growth[66, 94] - Adjusted EBITDA was $45 million, representing a 27% margin[66, 97] - Net cash from operating activities amounted to $38 million, a 19% year-over-year increase[66, 95] Growth Drivers - Advertiser supply-side revenue grew by 35% year-over-year, reaching $16 million[67] - Advertiser revenue increased by 16% year-over-year, totaling $149 million[67] - Non-ABS (Authentic Brand Suitability) revenue grew by 24%, while ABS revenue grew by 16%[81, 106] - Activation revenue increased by 20% year-over-year, driven by non-social and social factors[100, 108] - Measurement revenue increased by 8% year-over-year, with social revenue growing by 15%[100, 108] - CTV measurement impression volumes grew by 43% in Q1 2025[78] Customer Base and Retention - The number of customers generating over $200,000 annually increased by 14% year-over-year[55, 69] - Gross Revenue Retention Rate (GRR) exceeded 95%[55] - Net Revenue Retention was 112% in FY 2024[33, 126] Market Opportunity and Expansion - Approximately 50% of the top 700 customers are using less than 50% of DoubleVerify's products, indicating a cross-sell opportunity[71, 118, 120] - Retail Media supply-side revenue grew by 34% in Q1 2025[85] - The company measures 83 retail media platforms in Q1'24 and 129 in Q1'25[83] Future Outlook - Q2 2025 revenue is projected to be between $169 million and $173 million, representing a 10% year-over-year growth at the midpoint[115] - Q2 2025 Adjusted EBITDA margin is expected to be 29% at the midpoint[115] - FY 2025 revenue is expected to grow by approximately 10%, with an Adjusted EBITDA margin of 32%[115]

Core Insights - Pinterest's shares increased by 10% in extended trading following the release of first-quarter earnings and better-than-expected guidance for the second quarter [1] - The company anticipates second-quarter sales between $960 million and $980 million, surpassing analysts' expectations of $966 million [1] Financial Performance - Pinterest reported 570 million monthly active users in Q1, exceeding Wall Street's estimate of 565 million [2] - Q1 sales from the U.S. and Canada were $663 million, slightly below the expected $664 million, while Europe revenue was $147 million, surpassing projections of $141 million [2] - The company achieved $172 million in adjusted EBITDA for Q1, exceeding the $164 million expected by analysts, with an EBITDA margin of 20% compared to the anticipated 19.4% [3] - Global average revenue per user for Q1 was $1.52, aligning with analysts' estimates [3] Strategic Outlook - CEO Bill Ready emphasized the resilience of Pinterest amid evolving macroeconomic conditions and the digital advertising landscape, asserting strong business fundamentals and healthy growth [4] - The company is navigating challenges in the online advertising sector, particularly in light of broader economic uncertainties and trade disputes [4]

Financial Data and Key Metrics Changes - The company reported a strong start to the year with a 22% year-over-year growth in Adjusted Operating Profit (AOP) and an expansion of AOP margin by approximately 180 basis points [14] - Free cash flow generated in Q1 was approximately $90 million, including a one-time benefit of $33 million from the sale of excess land [14] - Adjusted diluted EPS increased by $0.10 to $0.41, driven by higher operating profit and interest income [18] Business Line Data and Key Metrics Changes - The company added 250,000 net new digital subscribers, surpassing 11 million digital-only subscribers, bringing the total subscriber base to 11.7 million [6][13] - Digital subscription revenue, the largest and fastest-growing revenue stream, increased by more than 14% to $335 million [7][16] - Digital advertising revenue grew by 12%, marking the strongest growth rate in three years, with total advertising revenues increasing by approximately 4% to $108 million [8][17] Market Data and Key Metrics Changes - The company reported that bundle and multi-product subscribers now make up approximately 49% of the total subscriber base, indicating a shift towards bundled offerings [13] - Licensing and affiliate revenues also saw strong growth, contributing to sustainable revenue streams [9] Company Strategy and Development Direction - The company is focused on comprehensive news coverage, innovation in video and audio, and enhancing product value through new content and features [10][11] - The strategy includes leveraging a diverse portfolio of revenue lines, including subscriptions, advertising, affiliate, and licensing, which are all growing at healthy rates [5][9] - The company aims to continue building a larger and more profitable organization while maintaining a disciplined approach to cost growth [9][19] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term growth drivers and the ability to navigate an uncertain market environment, citing strong audience engagement and a robust product portfolio [12][19] - The impact of tariffs on the business has been described as immaterial to date, with expectations for healthy growth in revenues and AOP for the full year [19] Other Important Information - The company won four Pulitzer Prizes, highlighting its commitment to high-quality journalism [10] - Engagement with video and audio content has more than doubled, indicating a successful strategy in making reporting more accessible [11] Q&A Session Summary Question: Strength in digital ad revenue - Management noted that the ad business is now viewed similarly to the consumer business, with engaged audiences and a suite of high-performing ad products driving confidence in growth [22][24] Question: Stability of news-only subscriber base - Management confirmed that the strategy is working as designed, with expectations for continued marketing of the bundle and gradual conversion of legacy subscribers [27][28] Question: Subscriber dynamics and ARPU - Management explained that the total digital-only ARPU grew by 3.6% to $9.54, with confidence in the trajectory due to strong engagement and value addition [15][34] Question: Tactics for managing promotional pricing - Management described a sophisticated approach to transitioning subscribers from promotional pricing to full pricing, focusing on engagement signals to determine pricing strategies [42][45] Question: Digital ad revenue performance - Management expressed optimism about the ad business, noting strong performance across various categories and improving targeting capabilities [49][50]

Market Overview - The S&P 500 experienced its first nine-day winning streak since 2004, closing higher from April 21 to May 2, driven by strong earnings from tech companies and positive trade talks [1] - Exchange-traded funds (ETFs) with significant exposure to growth stocks, such as the Vanguard Growth ETF, surged, with VUG rising 13.7% during this period [2] Vanguard Growth ETF - The Vanguard Growth ETF focuses on growth stocks, holding 166 stocks compared to 505 in the Vanguard S&P 500 ETF, allowing for a concentrated investment strategy [4] - The ETF has a high concentration in the "Magnificent Seven" mega-cap growth stocks, which include Apple, Microsoft, Nvidia, Amazon, Alphabet, Meta Platforms, and Tesla [5][6] - The top 10 holdings in the Vanguard Growth ETF account for 59.5% of the fund, compared to 34.4% in the S&P 500 [7] Performance of "Magnificent Seven" - During the nine-day win streak, all "Magnificent Seven" stocks except Apple outperformed the S&P 500, with notable gains from Tesla, Meta, Microsoft, and Nvidia [8] - Tesla's recent rally was fueled by news of CEO Elon Musk focusing more on the company and the potential for lower-cost models, despite previous poor earnings [12] - Microsoft reported strong revenue growth and margins, driven by AI investments and robust guidance for future quarters [13] - Meta Platforms showed high-margin growth across its apps, with AI investments enhancing engagement and ad performance, leading to increased pricing power [14][15] - Alphabet also reported strong results, benefiting from high-margin growth in services like Google Search and YouTube, while supporting aggressive spending on Google Cloud and AI [16] Industry Trends - The rebound in tech stocks is attributed to a change in sentiment, tariff resolutions, and strong earnings results from major companies [11] - Hyperscalers like Microsoft, Meta, and Alphabet maintained high capital expenditures despite tariff concerns, which is beneficial for Nvidia as they are major customers [17] - Nvidia's stock has been rising due to spending forecasts and easing tariff tensions, although it remains vulnerable to policy changes [18][19] Investment Strategy - The Vanguard Growth ETF offers a low-cost way to gain exposure to leading growth stocks, with a 0.04% expense ratio and a minimum investment of $1 [20] - The ETF has historically outperformed the S&P 500 during periods of growth stock performance, making it an attractive option for investors interested in themes like AI, cloud computing, and digital advertising [21]

Core Insights - Google's ad network has started displaying ads within chatbot conversations as part of its strategy to maintain a competitive edge in digital advertising amidst the rise of generative AI [1][2] Company Strategy - In early 2025, Google AdSense expanded to include ads in conversations with AI-operated chatbots after testing with startups like iAsk and Liner [2] - Google aims to monetize generative AI effectively, emphasizing the importance of feedback loops and visibility into successful ad placements [4] Market Context - Google's advertising business, particularly through Google Search, generated over $198 billion in revenue in 2024, accounting for nearly 60% of Alphabet's total sales [6] - The company faces increasing scrutiny from regulators regarding its dominance in the advertising market, particularly after a federal judge found it violated antitrust laws [6][7] Competitive Landscape - New entrants like OpenAI and Perplexity AI are challenging Google's audience share with innovative products designed to enhance user search experiences [3] - Startups are exploring advertising-based models to offset costs, with examples like iAsk showing ads below AI-generated responses and Perplexity allowing brands to sponsor follow-up questions [9][10] User Behavior - Users of generative AI tend to click on fewer links, which may complicate monetization strategies for startups relying on pay-per-click advertising [11] - Liner, targeting research-oriented users, aims to deliver a limited number of highly relevant ads, similar to early Google search ads [12]

Core Viewpoint - Wall Street is concerned about a potential recession impacting markets in 2025, with the Nasdaq Composite down 16% year-to-date. However, there are growth opportunities in companies like Reddit and Netflix that could yield significant returns in the coming years [1]. Group 1: Reddit - Reddit is positioned for growth in the $700 billion digital advertising market, benefiting from a large user base that includes high-intent shoppers [3]. - Reddit's advertising revenue grew 50% year-over-year in 2024, reaching $1.2 billion, with a notable acceleration of 60% growth in Q4 compared to the previous year [4]. - Approximately 50% of discussions on Reddit are product-related, increasing the platform's value to advertisers. Average revenue per unique user increased by 23% year-over-year in Q4, alongside a 39% growth in daily active unique users [5]. - The stock has decreased by 59% from recent highs, making it more attractive for investment despite potential short-term slowdowns in the digital ad market. Analysts project Reddit's total revenue to reach $3.5 billion by 2028, up from $1.3 billion last year [6]. - Reddit's stock trades at 32 times this year's earnings estimate, presenting a bargain for a company that could potentially double its revenue in a few years [7]. Group 2: Netflix - Netflix has shown strong performance since the market sell-off in 2022, with shares trading around $1,000 and continued momentum in new member sign-ups and margin expansion [8]. - The company reported a 12% year-over-year revenue increase, surpassing 300 million paid memberships, and earnings per share grew by 25% year-over-year [9]. - With over 5 billion people having internet access globally and 1.6 billion with broadband in 2024, Netflix is well-positioned to capture a significant share of this market due to its extensive content library and global presence [10]. - Netflix has invested billions in content production, resulting in a diverse catalog that appeals to various audiences, while also delivering growth in both revenue and earnings [11]. - Analysts expect Netflix's earnings to reach $37 by 2027, representing a 75% increase from trailing-12-month earnings, suggesting potential for similar returns on investment if the stock maintains its valuation [11][12].

Core Insights - Alphabet, Google's parent company, announced a $70 billion share buyback and exceeded quarterly revenue expectations, driven by growth in its digital advertising sector [1][4]. Group 1: Financial Performance - Total revenue for the first quarter reached $90.23 billion, surpassing analysts' average estimate of $89.12 billion [5]. - Revenue from Google's primary advertising business, which constitutes approximately 75% of total revenue, increased by 8.5% to $66.89 billion, although this was a deceleration from the previous quarter's 10.6% growth [3][6]. - Google Cloud's revenue grew by 28% to $12.26 billion, down from a 30.1% increase in the prior quarter, with analysts expecting $12.27 billion [3]. Group 2: Market Context - Despite concerns over President Trump's trade policy potentially leading to an economic downturn and affecting advertising spending, the digital ad market remained resilient in the first quarter [2].

Core Insights - Alphabet announced a $70 billion share buyback and a 5% increase in its dividend, reporting first-quarter earnings that exceeded Wall Street expectations [1] - The company's shares rose 4% in extended trading, adding approximately $75 billion to its market value [1] - Alphabet's quarterly revenue reached $90.23 billion, surpassing analysts' average estimate of $89.12 billion [6] Digital Advertising Performance - Revenue from Google's primary advertising business, which constitutes about 75% of total revenue, increased by 8.5% to $66.89 billion, although this was a slowdown from the previous quarter's 10.6% growth [4] - The growth in the digital ad market remained resilient despite concerns over economic downturns due to trade policies [4] Cloud Computing Segment - Google Cloud reported a revenue increase of 28% to $12.26 billion, which was a deceleration from the 30.1% growth in the prior quarter [5] - Analysts had anticipated the cloud unit to generate revenue of $12.27 billion, indicating a slight miss on expectations [5] Financial Performance - The net income for the first quarter was reported at $34.54 billion, significantly exceeding Wall Street's expectations of $24.85 billion [6]