Core Insights - The current cultural tourism market is rapidly evolving, shifting from the concept of "tourism+" to "+tourism," indicating that tourism is no longer the main focus but rather a natural extension of various industries [1][2] - The "+tourism" model allows diverse sectors such as sports, education, health, agriculture, and industry to become central narratives in cultural tourism, showcasing a more integrated approach [1][2] Group 1 - The "Soochow Super League" has transformed into a participatory cultural tourism showcase, with regional creative interactions leading to significant engagement and revenue growth [2] - From May 10 to October 8, the sales revenue of key monitored enterprises in Jiangsu Province reached 10.885 billion, a year-on-year increase of over 34%, while visitor numbers grew nearly 32%, demonstrating the effectiveness of the "+tourism" approach [2] - The recently concluded Nanjing Snooker International Championship provided an immersive cultural experience, offering fans discounts on accommodation, shopping, dining, and performances, exemplifying the peak of "+tourism" integration [2] Group 2 - Future competitiveness in cultural tourism will be deeply rooted in the proactive narratives of various industries within a city, allowing cultural genes and creative ideas to flourish in the "everything is cultural tourism" environment [2]

Core Insights - The tourism market is experiencing a surge in demand for personalized and immersive travel experiences during the summer season, with new products and activities emerging [1][3][4] Group 1: Market Trends - There is a significant increase in interest for unique experiences, such as "skydiving at Sailimu Lake" and "sailing at Sailimu Lake," with search volumes rising by 600% and hotel bookings increasing by 476% in Xinjiang [3] - The search volume for "desert camping base" in Gansu has surged by 226%, indicating a growing trend towards niche tourism [3] - Smaller cities are becoming popular destinations, with flight bookings to Anshun, Guizhou, increasing by 2.4 times compared to the previous year [3] Group 2: Customized Travel - The travel industry is shifting from standardized packages to personalized services, with one travel agency reporting a threefold increase in customized travel orders compared to last year [4] - Tourists are increasingly prioritizing deep cultural experiences over superficial sightseeing [4] Group 3: Event-Driven Tourism - New travel formats such as "traveling with events" and "traveling with movies" are gaining traction, effectively linking tourism with various sectors [5] - The "Village Super" event in Guizhou attracted over 180,000 visitors, generating a total tourism revenue of 1.88 billion yuan [5] - The "Su Super" event has led to a nearly 200% increase in tourist bookings in Jiangsu province since July [5] Group 4: Impact of Media on Tourism - The release of popular films like "The Lychee of Chang'an" has resulted in a 12% and 10% increase in travel to Xi'an and Guangzhou, respectively, following the film's debut [6] - Filming locations are becoming trendy spots for young travelers, with a reported 80% increase in searches for the Shanghai Film Park [6] Group 5: Night Economy - There is a 20% year-on-year increase in night-time ticket bookings, with events like the "Night at Yellow Crane Tower" seeing ticket sales double compared to last year [9] - The night economy is evolving beyond traditional dining to include diverse activities such as performances and immersive experiences [9][10] - Cities like Changsha and Chongqing are seeing a rise in popularity for night-time cultural events, contributing to a more vibrant night economy [9][10]