智通财经记者 | 薛冰冰 "感觉哪哪儿都有一亿人"、"第一天出去旅游的人已经老实"、"浙江游客开车10小时到景德镇吃鸡排"……一个接一个的热搜词条弹窗，轮番印证今年国庆中 秋"超级黄金周"的火爆开局。而难得一遇的8天连休长假，也让文旅市场迸发出前所未有的热度与活力。 节前，国务院新闻办公室举行的新闻发布会上，中国民航局总飞行师熊杰介绍称，中秋、国庆假期期间多种客流相互叠加，预计民航将迎来暑运后的又一次 客流高峰。预测显示，今年中秋国庆假期全民航市场的旅客运输量将达到1920万人次，同比去年同期增长3.6%，创历史同期的最高水平。 铁路方面，智通财经从国铁集团获悉，铁路国庆中秋假期运输从9月29日启动至10月10日结束，为期12天，全国铁路预计发送旅客2.19亿人次，10月1日将迎 来客流最高峰，日均计划开行旅客列车约1.3万列。 数亿人次出行需求集中释放，更为各大目的地、景区带去"泼天流量"。智通财经从携程、同程、去哪儿多个OTA平台获悉，假期首日，北京、上海、成都、 广州、重庆、杭州、西安、南京、深圳和武汉等地成为国内热门目的地；出境游热情也同步高涨，多个目的地首日订单同比上扬。 与此同时，假期首日知名博物 ...

封图 对很多人来说，巴厘岛是"精神归宿"的代名词。 在《美食、祈祷和恋爱》的电影中，朱莉娅·罗伯茨扮演的纽约中产女性，在经历婚姻失败、想要通过三段旅行重启人生的时候，她的选择是去意大利享 受美食的松弛、去印度接受宗教的洗礼，而最后一站则一定要是巴厘岛，这个位于印度尼西亚群岛中部、南邻印度洋的神秘岛屿，似乎总与"寻找自我"的 命题紧密相连——女主最终在这里找到了"平衡生活"的意义。 而对中国旅行者来说，如果你通过社交软件认识巴厘岛，它的形象又是单一的。旅行线路高度重复，住宿推荐集中于海滨酒店，拍照无外乎是阳光、沙 滩、比基尼，最后变成了每个人的体验都高度相似。 巴厘岛之所以是国际公认的"天堂岛"，原因在于它独特的自然与文化遗产。 为了让旅行者收获更加真实、地道的巴厘岛之旅，最近爱彼迎（Airbnb）与联合国教科文组织（UNESCO）共同推出了一份《巴厘岛文化旅行指南》，深 度挖掘、设计了一系列在地文化体验项目，带领旅行者发现超越主流攻略的宝藏目的地。 爱彼迎（Airbnb）与联合国教科文组织（UNESCO）发布的《巴厘岛文化旅行指南》 这份旅行指南包含巴厘岛上传统文化集聚的五个县——塔巴南（Tabanan）、吉 ...

Core Insights - The tourism market is experiencing a surge in demand for personalized and immersive travel experiences during the summer season, with new products and activities emerging [1][3][4] Group 1: Market Trends - There is a significant increase in interest for unique experiences, such as "skydiving at Sailimu Lake" and "sailing at Sailimu Lake," with search volumes rising by 600% and hotel bookings increasing by 476% in Xinjiang [3] - The search volume for "desert camping base" in Gansu has surged by 226%, indicating a growing trend towards niche tourism [3] - Smaller cities are becoming popular destinations, with flight bookings to Anshun, Guizhou, increasing by 2.4 times compared to the previous year [3] Group 2: Customized Travel - The travel industry is shifting from standardized packages to personalized services, with one travel agency reporting a threefold increase in customized travel orders compared to last year [4] - Tourists are increasingly prioritizing deep cultural experiences over superficial sightseeing [4] Group 3: Event-Driven Tourism - New travel formats such as "traveling with events" and "traveling with movies" are gaining traction, effectively linking tourism with various sectors [5] - The "Village Super" event in Guizhou attracted over 180,000 visitors, generating a total tourism revenue of 1.88 billion yuan [5] - The "Su Super" event has led to a nearly 200% increase in tourist bookings in Jiangsu province since July [5] Group 4: Impact of Media on Tourism - The release of popular films like "The Lychee of Chang'an" has resulted in a 12% and 10% increase in travel to Xi'an and Guangzhou, respectively, following the film's debut [6] - Filming locations are becoming trendy spots for young travelers, with a reported 80% increase in searches for the Shanghai Film Park [6] Group 5: Night Economy - There is a 20% year-on-year increase in night-time ticket bookings, with events like the "Night at Yellow Crane Tower" seeing ticket sales double compared to last year [9] - The night economy is evolving beyond traditional dining to include diverse activities such as performances and immersive experiences [9][10] - Cities like Changsha and Chongqing are seeing a rise in popularity for night-time cultural events, contributing to a more vibrant night economy [9][10]

Group 1: Tourism Growth - The "May Day" holiday saw a record high in both visitor numbers and tourism spending, with 314 million domestic trips taken, a year-on-year increase of 6.4% [1] - Total domestic tourism expenditure reached 180.27 billion yuan, reflecting an 8.0% year-on-year growth, indicating a strong recovery in the tourism market [1] - Beijing's tourism market also experienced significant growth, with 17.9 million visitors and a total expenditure of 20.98 billion yuan, marking increases of 5.6% and 6.9% respectively [1] Group 2: Travel Trends - The trend of "long-distance travel" and "deep travel" is gaining popularity, with domestic flight bookings increasing by approximately 30% compared to last year [2] - The "please 4 days off and 11 days off" strategy has led to over 80% of cross-city accommodation bookings, highlighting a shift towards longer stays [2] - Popular travel destinations include major urban clusters such as Beijing, Shanghai, and Guangzhou, which continue to attract significant tourist traffic [2] Group 3: Emerging Destinations - Lesser-known destinations like Changjiang and Nujiang have seen booking volumes double compared to last year, indicating a growing interest in low-density eco-tourism [3] - The trend of "1 to 2-hour living circle" destinations around popular cities is becoming a favored choice for younger travelers seeking to avoid crowds [3] Group 4: Visitor Management - Many popular tourist sites implemented ticket sales suspensions and visitor limits due to reaching maximum capacity during the holiday [5] - Strict measures such as real-name registration and timed entry were enforced at various attractions to manage the influx of visitors [5][6] Group 5: Promotion of Niche Tourism - Local tourism authorities have launched niche travel routes to encourage visitors to explore less crowded areas, promoting a "people-less, beautiful scenery" experience [7] - Activities such as music-themed travel and outdoor events have emerged as new growth points in tourism consumption [8] Group 6: International Travel - The outbound tourism market is experiencing a resurgence, with an average of 2.15 million daily cross-border travelers expected during the holiday, a 27% increase from last year [9] - There is a notable rise in personalized travel experiences, with bookings for unique activities and accommodations significantly increasing [9] Group 7: Inbound Tourism - Inbound tourism saw a substantial increase, with Beijing receiving 104,000 foreign visitors, a 42.4% year-on-year growth, and tourism spending reaching 1.13 billion yuan, up 48.0% [10] - Various measures have been implemented to enhance the convenience of inbound travel, including multilingual guides and improved customs processes [10] Group 8: Cultural Tourism - Cultural venues experienced a surge in visitors, with over 60.49 million people visiting museums during the holiday, a 17% increase from the previous year [12] - National archaeological parks have become popular attractions, with significant visitor numbers and various cultural activities organized to enhance the experience [12]

Group 1 - The core viewpoint of the article highlights the growth in both tourist numbers and spending in Beijing during the "May Day" holiday, indicating a positive trend in the tourism sector [1] - Beijing received a total of 17.908 million tourists, representing a year-on-year increase of 5.6% [1] - The total tourism expenditure reached 20.98 billion yuan, showing a year-on-year growth of 6.9% [1] Group 2 - The number of inbound tourists was 104,000, which is a significant year-on-year increase of 42.4% [1] - Inbound tourism spending amounted to 1.13 billion yuan, reflecting a year-on-year growth of 48% [1]

Group 1: Travel Demand and Trends - The total inter-regional travel volume during the "May Day" holiday is expected to reach 1.42 billion trips, a year-on-year increase of approximately 4.5%, potentially setting a historical record for the same period [1] - On the first day of the holiday, the inter-regional travel volume is projected to be 34.095 million trips, with a month-on-month increase of 59.9% and a year-on-year increase of 8.0%, indicating sustained growth in travel demand [1] - The 2025 "May Day" holiday will last for 5 days, allowing more time for long-distance travel, with a significant increase in per capita travel spending compared to the same period last year [1][6] Group 2: Ticketing and Capacity Management - Several scenic spots, including Hengshan and Xuankong Temple, have stopped ticket sales due to reaching maximum capacity, advising unbooked visitors to change their plans [2] - Popular tourist destinations are implementing strict real-name reservation and entry verification systems, emphasizing the need for advance booking [2][9] - Various scenic areas are adopting measures such as limiting daily visitor numbers and requiring advance reservations to manage peak holiday traffic [2] Group 3: Emerging Travel Patterns - The trend of "reverse" or "niche" tourism is gaining traction, with local tourism authorities promoting less crowded travel routes to alleviate congestion at traditional hotspots [4][5] - Online travel platforms report a significant increase in demand for long-distance and deep travel experiences, with domestic flight bookings rising by approximately 30% compared to last year [6][7] Group 4: Popular Destinations - Major cities like Shanghai, Beijing, and Guangzhou continue to attract tourists, while lesser-known destinations such as Changjiang and Puer are experiencing a surge in bookings, with some seeing a doubling in demand compared to last year [7] - Unique travel experiences, such as coastal, mountain, and island tours, are becoming increasingly popular among younger travelers [7] Group 5: International Travel - The outbound travel market is also seeing growth, with an expected daily average of 2.15 million people crossing borders during the holiday, a 27% increase from last year [8] - Popular international destinations include Hong Kong, South Korea, and Malaysia, with a notable increase in bookings for personalized travel experiences and niche activities [8]

Group 1: Travel Demand and Trends - The upcoming "May Day" holiday is expected to see a significant increase in travel demand, with the China Railway Beijing Bureau predicting 11.74 million passengers over the 8-day period, a year-on-year increase of 4.13 million passengers [1] - Online travel platforms report a surge in demand for "deep travel" and "long-distance travel," with domestic flight bookings rising approximately 30% compared to last year [2] - Popular destinations include traditional cities like Shanghai and Beijing, while lesser-known locations such as Changjiang and Nujiang are experiencing booking increases of over 100% compared to last year [2] Group 2: Travel Management and Regulations - Many popular tourist sites are implementing strict reservation and entry verification systems to manage the expected influx of visitors during the holiday [3] - Various scenic areas, including Huangshan and Yulong Snow Mountain, are enforcing measures such as real-name reservations and visitor limits to ensure a manageable flow of tourists [3][5] Group 3: Promotion of Niche Travel - Local tourism authorities are promoting "reverse travel" and niche travel routes to alleviate congestion at popular sites, offering unique experiences that highlight cultural and natural attractions [4] - Beijing's cultural and tourism bureau has introduced 10 niche travel routes aimed at providing a pleasant experience away from crowded hotspots, featuring historical and artistic sites [4] Group 4: Outbound Travel Market - The outbound travel market is expected to continue its upward trend, with significant increases in bookings for flights and hotels compared to last year, particularly for destinations like Japan and Malaysia [7] - Personalized travel experiences are gaining popularity, with a notable rise in demand for unique activities such as themed hotels and adventure tourism [7]