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用激励“双创”的思路促进全民阅读
经济观察报· 2025-12-18 14:02
Core Viewpoint - The article emphasizes the importance of promoting nationwide reading through collective societal efforts and creating more experiential opportunities for individuals to understand the value and joy of reading [2][5]. Group 1: Legislative and Policy Initiatives - The "National Reading Promotion Regulations" will be implemented starting February 1, highlighting the urgency of improving reading habits in the context of the AI era [2]. - Encouraging the creation of more excellent books is essential, which requires supporting authors financially to ensure writing is not merely seen as a passion project [3]. Group 2: Supply-Side Strategies - A comprehensive and diverse book evaluation system should be established to reward outstanding authors and provide libraries with sufficient budgets to purchase new and quality books [3]. - Tax incentives, such as personal income tax exemptions on royalties and manuscript fees, could attract more talented individuals to writing [3]. Group 3: Demand-Side Strategies - The article suggests that the government should subsidize organizations or individuals that help cultivate public reading habits, such as physical bookstores and offline reading clubs [4]. - A proposed tax deduction of 1,000 yuan for book purchases and 10,000 yuan for supporting physical bookstores could encourage contributions from higher-income groups [5]. Group 4: Community Engagement - The article advocates for broad societal participation in promoting reading, suggesting that creating sustainable communities around reading can help establish reading habits among the public [5].
用激励“双创”的思路促进全民阅读
Jing Ji Guan Cha Wang· 2025-12-18 13:27
Core Viewpoint - The implementation of the "National Reading Promotion Regulations" on February 1 aims to enhance the importance of reading in the context of the AI era, emphasizing the need for individuals to develop cognitive skills through reading [1] Group 1: Promotion of Reading - To effectively promote reading, it is essential to increase the availability of quality books and encourage experts from various fields to create content for the public [2] - The current book market exhibits a "Matthew Effect," where a few bestsellers dominate sales, while many lesser-known books struggle to gain traction [2] - Establishing a comprehensive book evaluation system and providing adequate budgets for libraries to purchase new and quality books can ensure a minimum sales volume for lesser-known titles, thus supporting authors [2] Group 2: Incentives for Writers - Writing should be viewed as a form of innovation and entrepreneurship, with potential tax incentives such as personal income tax reductions on royalties and manuscript fees to attract talented creators [3] - Cash rewards for authors, similar to those offered by organizations like the Financial Times, can provide direct support and increase the visibility of books [3] Group 3: Demand Creation - Promoting reading involves competing for public attention in an "attention economy," where distractions from short videos and games are prevalent [4] - The government can subsidize organizations or individuals that foster public reading habits, such as physical bookstores and reading clubs, to create sustainable communities around reading [4] Group 4: Community Involvement - Broad societal participation is crucial for promoting national reading, with suggestions for tax deductions for book purchases and support for bookstores to encourage contributions from the public [5] - Creating more experiential opportunities for the public to understand the value and joy of reading is essential for fostering a reading culture [5]