Core Insights - The article highlights the significant growth in inbound tourism to Beijing, with a 44% year-on-year increase in visitors from January to July, totaling 2.916 million tourists, attributed to enhanced services and innovative products in the tourism sector [1][2]. Group 1: Inbound Tourism Growth - Beijing's inbound tourism has shown strong growth, with 2.916 million visitors in the first seven months of the year, reflecting a 44% increase compared to the previous year [1]. - The city's efforts to leverage technology for service upgrades and enhance the overall travel experience have contributed to its rising attractiveness as an international tourism destination [1]. Group 2: Technological Innovations in Travel Services - Travel companies like Trip.com Group and "Qunar" have introduced digital tools such as smart booking systems and multilingual service platforms to facilitate travel planning for international visitors [2]. - The "BEIJING PASS" card allows tourists to access multiple transportation and consumption scenarios seamlessly, enhancing the convenience of travel within the city [2]. Group 3: Payment and Tax Refund Innovations - The introduction of electronic payment solutions, such as "畅游通" and "幂方卡," enables tourists to make cashless transactions like local residents, while also providing additional services like Wi-Fi and real-time translation [3]. - The "immediate refund" tax refund service launched by the Bank of China allows tourists to receive instant refunds on purchases, enhancing the shopping experience for international visitors [3]. Group 4: AI and Interactive Experiences - AI technologies showcased at the tourism exhibition, such as the AI assistant "小蚂BOT," provide interactive and engaging experiences for visitors, enhancing their understanding of popular tourist attractions [4]. - Multi-language AI translation tools and customized photo experiences allow tourists to communicate effortlessly and create memorable travel moments [4].

Core Viewpoint - The company reported strong Q2 performance with significant revenue and profit growth, driven by robust demand in accommodation and transportation sectors, alongside effective cost management strategies [1][2]. Financial Performance - In Q2, the company achieved net revenue of 14.843 billion yuan, a year-on-year increase of 16.2% - The net profit attributable to shareholders reached 4.846 billion yuan, up 26.4% year-on-year - Non-GAAP net profit attributable to shareholders was 5.011 billion yuan, reflecting a slight increase of 0.5% year-on-year [1]. Business Segment Analysis - Accommodation revenue was 6.225 billion yuan, growing 21.2% year-on-year and 12.3% quarter-on-quarter - Transportation revenue stood at 5.397 billion yuan, with a year-on-year increase of 10.8% and stable quarter-on-quarter performance - Vacation revenue reached 1.079 billion yuan, up 5.3% year-on-year and 13.9% quarter-on-quarter - Business travel revenue was 0.692 billion yuan, showing a year-on-year growth of 9.3% and a quarter-on-quarter increase of 20.8% [1]. Cost Management - The gross margin was 81.0%, a decrease of 0.9 percentage points year-on-year - Non-GAAP sales expense ratio was 22.1%, an increase of 0.3 percentage points year-on-year - R&D expense ratio was 21.8%, up 0.9 percentage points year-on-year - Management expense ratio was 5.7%, down 0.4 percentage points year-on-year - Lower-than-expected sales expense investment contributed to better-than-expected profit performance [1]. Market Recovery and Growth - The recovery of outbound tourism is faster than the industry average, with Q2 hotel and flight bookings exceeding 120% of 2019 levels, compared to the industry’s 84% - The company’s international OTA platform bookings grew over 60% year-on-year in Q2 - Inbound tourism saw over 100% year-on-year growth, with the company expanding its inbound group tour offerings across 22 countries and 23 sites [2]. Share Buyback Initiatives - The company has repurchased 400 million USD since February and has approved a new share buyback plan to repurchase up to 5 billion USD worth of stock [2]. Profit Forecast and Valuation - The company is projected to achieve adjusted net profits of 18.144 billion yuan, 20.954 billion yuan, and 24.048 billion yuan for FY2025, FY2026, and FY2027 respectively - The current stock price corresponds to a Non-GAAP PE valuation of 19, 17, and 15 times for the respective years, maintaining a "buy" rating [2].