新华社哈尔滨1月7日电 又是一年雪季。拥有40余年历史的冰雪节掀起欢腾，中央大街人潮涌动，松花 江畔欢声笑语，各大雪场开板畅滑，哈尔滨连日来再度成为顶流。火热的背后，是一座城市把握机遇， 以冰雪经济"长红"带动文旅"常青"的持续实践。 从凭"实在"出圈，到旅游线路、玩法、产业持续焕新升级，"尔滨现象"又优化到了新版本。冰雪大世界 面积规模不断扩大，特色文创陆续开发、供不应求，冰雪产业提质升级，积极求变之中镌刻着独特密 码：不单是独具魅力的冰雪基因、"掏家底"式的热情服务，更是久久为功、厚积薄发的定力。不把流量 当"一锤子买卖"，认准冰雪这条特色发展之路深耕细作，才能把一时的"泼天富贵"变为长久的红利，把 受季节限制的自然资源禀赋转化为驱动城市转型发展的硬实力。 "长红"之基，在于精准把握市场需求。游客不再满足于匆匆一瞥的"打卡"，而是向往深度的"冰雪旅 居"。滑雪休闲度假、在早市感受人间烟火、到乡村解锁民俗体验……人们停留的时间更长了，对体验 的要求提高了，从观光游览转向追求情感共鸣与精神满足。如今冰雪经济早已超越单一的旅游业态，演 变成涵盖文化、科技、运动、装备等产业的万亿级经济新赛道，哪里能提供更多元的产 ...

Core Insights - The 8th China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing the importance of international trade and investment opportunities [1] Group 1: Event Overview - The Yunnan delegation has established 4 working groups and 17 trading sub-groups, with 1,759 units (including 1,275 enterprises) and over 4,500 participants (including 2,279 enterprise personnel) registered for the event [1] - Yunnan's exhibition area at the National Exhibition and Convention Center (Shanghai) covers 207 square meters, themed "A Lifestyle Called Yunnan," featuring 16 local enterprises showcasing unique cultural, intangible heritage products, and highland specialty agricultural products [1] Group 2: Activities and Engagement - During the expo, Yunnan will actively engage in international procurement and investment cooperation, aiming to share market opportunities with various stakeholders [1] - The province will host a multinational corporate dialogue event and participate in cultural exchange displays throughout the expo [1] Group 3: Expo Significance - The CIIE continues to enhance its role as a platform for international procurement, investment promotion, cultural exchange, and open cooperation, solidifying its status as a globally recognized economic and trade event [1]

Core Points - The 2025 Tianfu Book Fair is held from October 17 to 20 at the Chengdu Century City International Convention and Exhibition Center, featuring the theme "Book Fragrance Fills Tianfu, Enjoy Reading in Sichuan" [1] - Hainan Publishing and Distribution Group showcases nearly 1,000 quality books, highlighting recent publishing achievements and cultural charm from Hainan [1] - The exhibition area is divided into four functional sections: "Book Display Area," "Reading Activity Area," "Interactive Experience Area," and "Cultural Creative Negotiation Area," focusing on thematic publishing, traditional culture inheritance, children's literature innovation, and local culture exploration [1] Activities - Various activities are organized to promote reading beyond the "paper" format, such as the "Detective Pipi Mystery Story Meeting" held by Sanhuan Publishing House and Pupu Lan Picture Book Museum on October 18, combining logical thinking development with offline parent-child experiences [2] - On October 19, Hainan Publishing House hosts a book sharing event featuring "Meeting Mr. Liushah in the Words - 'Liushah's Complete Book of Characters,'" inviting renowned scholars to discuss Chinese character culture with the audience [2]

Core Insights - The "Beijing Gifts" North Star store is positioned to enhance cultural consumption during the 2025 Global Women's Summit, focusing on "precise selection + convenient services" to meet the needs of international attendees [1] Group 1: Development Strategy - The store aims to effectively expand cultural consumption scenarios by connecting exhibition economy with cultural consumption [1] - It emphasizes upgrading the shopping tax refund service system, offering both exit tax refund and "buy and refund immediately" services [1] Group 2: Service Features - International representatives can process tax refund procedures on-site with valid identification, supporting both port tax refunds and "buy and refund immediately" options [1] - The "buy and refund immediately" service allows for a maximum tax refund limit of 220,000 yuan per day, simplifying the consumption process and enhancing shopping convenience [1] Group 3: Product Offering - The product selection is tailored to the characteristics of female attendees, featuring a diverse range of cultural and creative products that reflect the cultural heritage of the capital [1] - The store offers over 3,000 cultural and creative products, including silk scarves, cosmetics, and jewelry, to meet personalized consumption needs of female participants [1]

Core Insights - The article highlights the significant growth in inbound tourism to Beijing, with a 44% year-on-year increase in visitors from January to July, totaling 2.916 million tourists, attributed to enhanced services and innovative products in the tourism sector [1][2]. Group 1: Inbound Tourism Growth - Beijing's inbound tourism has shown strong growth, with 2.916 million visitors in the first seven months of the year, reflecting a 44% increase compared to the previous year [1]. - The city's efforts to leverage technology for service upgrades and enhance the overall travel experience have contributed to its rising attractiveness as an international tourism destination [1]. Group 2: Technological Innovations in Travel Services - Travel companies like Trip.com Group and "Qunar" have introduced digital tools such as smart booking systems and multilingual service platforms to facilitate travel planning for international visitors [2]. - The "BEIJING PASS" card allows tourists to access multiple transportation and consumption scenarios seamlessly, enhancing the convenience of travel within the city [2]. Group 3: Payment and Tax Refund Innovations - The introduction of electronic payment solutions, such as "畅游通" and "幂方卡," enables tourists to make cashless transactions like local residents, while also providing additional services like Wi-Fi and real-time translation [3]. - The "immediate refund" tax refund service launched by the Bank of China allows tourists to receive instant refunds on purchases, enhancing the shopping experience for international visitors [3]. Group 4: AI and Interactive Experiences - AI technologies showcased at the tourism exhibition, such as the AI assistant "小蚂BOT," provide interactive and engaging experiences for visitors, enhancing their understanding of popular tourist attractions [4]. - Multi-language AI translation tools and customized photo experiences allow tourists to communicate effortlessly and create memorable travel moments [4].

Core Viewpoint - The 2025 Northern Shaanxi Folk Song Yulin Choir Conference and the Beautiful Life Cultural, Business, and Tourism Consumption Week is a significant event aimed at showcasing Yulin's unique charm through an innovative "performance + consumption + exhibition" model [1][3]. Group 1: Event Overview - The event is organized by the Yulin Municipal Party Committee Propaganda Department and involves multiple local agencies, highlighting a collaborative effort to promote Yulin [1]. - The event features seven major themed consumption activities, including cultural product exhibitions, non-heritage food zones, agricultural product showcases, tourism recommendations, fashion and textile displays, automobile sales, and beverage sales [3]. Group 2: Cultural and Economic Impact - A photography exhibition is included, showcasing the cultural and natural landscapes of Yulin's twelve counties, enhancing the visibility of the "Refreshing Yulin" tourism brand [5]. - The event aims to attract more visitors to Yulin, promoting local cuisine and products, thereby stimulating the local economy and cultural tourism [5][7]. - The event is expected to foster deep integration of culture, commerce, and tourism, injecting new vitality into Yulin's cultural tourism economy [7].

Core Viewpoint - The event "Singing Shangluo for You" aims to promote the cultural and tourism integration between Xi'an and Shangluo, highlighting the unique charm of Shangluo through various artistic performances and local products [1] Group 1: Event Details - The event took place on August 14 at the Xi'an Datang West Market, themed "Enjoy 22°C Coolness in Shangluo" [1] - A selection of songs such as "The Most Beautiful Shangluo is in Qinling" and "Beautiful China" were performed to showcase Shangluo's natural beauty and cultural heritage [1] Group 2: Promotional Activities - Thousands of tickets for local attractions like Jinsi Gorge and Taoyun Mountain were distributed, along with vouchers for cultural and tourism experiences [1] - Over 500 local specialty products, including Luanhua folding fans and various food items, were given away to attendees [1] Group 3: Future Plans - The event is seen as a starting point for ongoing collaboration between Xi'an and Shangluo, focusing on resource sharing and mutual promotion of tourism routes [1]

Group 1 - The core event is the launch of Kunming's first "Tidal Market" in Chenggong District, aimed at innovating urban consumption scenarios and enhancing night economy [1][3][21] - The event, titled "Summer Fruit Fragrance · Colorful Chenggong," is organized by the Chenggong District Committee and government, running from July 18 to July 20 [3][21] - The market features a variety of local and Southeast Asian fruits, alongside cultural experiences such as traditional farmer painting, enhancing community engagement [7][9][14] Group 2 - The event includes interactive activities like fruit guessing games and live performances, creating an immersive experience for attendees [12][19] - A total of 30,000 yuan in night economy special consumption vouchers are distributed to stimulate consumer spending, applicable in various local businesses [16][21] - The initiative aims to integrate the "Tidal Market" concept with the night economy, promoting local culture and enhancing the attractiveness of Chenggong District [21][22]

Core Insights - The "China Travel" trend continues to thrive, while "China Purchase" has emerged as a new hotspot for foreign consumers in China [1] - Inbound tourism spending is significantly increasing, with total expenditures expected to reach $94.2 billion in 2024, representing a year-on-year growth of 77.8% [1] - The product offerings under "China Purchase" are evolving, with unique cultural products and drones becoming popular among foreign tourists [1] - Recent policy changes, including lowering the threshold for tax refunds from 500 RMB to 200 RMB and increasing the cash refund limit from 10,000 RMB to 20,000 RMB, are expected to further stimulate the "China Purchase" trend [1]