Core Viewpoint - Bilibili has regained confidence in its gaming business with the launch of a new game, "Three Kingdoms: Hundred Generals Card" (referred to as "Hundred Generals"), which is expected to build on the success of its previous game "Three Kingdoms: Strategize the World" [2][4][41] Group 1: Game Launch and Expectations - Bilibili's new game "Hundred Generals" is the second title based on the Three Kingdoms IP, following the successful launch of "Strategize the World" [2][4] - CEO Chen Rui highlighted the importance of targeting younger users and diversifying game genres during a recent earnings call, indicating that several new attempts in this direction will be revealed soon [3][4] - "Strategize the World" achieved remarkable success, topping the iOS free game chart on its launch day and generating over 838.3 million yuan in revenue within the first five days [3][4] Group 2: Financial Performance and Market Position - "Strategize the World" has shown consistent growth, with revenue increasing by 84%, 79%, 76%, and 60% year-over-year over four consecutive quarters, indicating a strong market position for Bilibili's gaming business [7] - The success of "Strategize the World" has boosted the morale of Bilibili's gaming division and demonstrated the company's ability to diversify beyond its traditional focus on anime and two-dimensional games [4][7] Group 3: Gameplay and Innovation - "Hundred Generals" features innovative gameplay that combines classic card game mechanics with competitive elements, aiming to attract a broader audience [10][11] - The game is designed for quick play sessions of about three minutes, making it suitable for casual gamers and those who enjoy traditional card games [12][13] - The introduction of 11 ability tags and various gameplay mechanics aims to enhance user experience and engagement, balancing casual and competitive play [16][17] Group 4: Market Trends and Strategic Positioning - The gaming industry is experiencing a shift towards card games, with recent successes indicating a growing audience for this genre [20][22] - Bilibili's strategy to launch "Hundred Generals" aligns with current market trends and aims to leverage the popularity of the Three Kingdoms IP while filling the user ecosystem established by "Strategize the World" [23][24] - The company is positioned to capitalize on its community and channel advantages, as it is recognized as one of the best gaming communities in China [38][40]