Core Insights - The iMoutai platform is transforming high-end liquor consumption from "passive supply" to "active customization" by introducing a "date selection" digital value-added service, allowing consumers to choose specific production dates for their purchases [1][3]. Group 1: Service Innovation - The "date selection" service enables consumers to link significant life events with their purchases, turning the liquor into a sentimental keepsake [2]. - This service breaks away from rigid supply models, catering to personalized needs for special occasions such as gifting and collecting [2]. - The initiative is seen as a way to package time as a high-end consumer product, enhancing brand value and creating new market opportunities [2]. Group 2: Digital Infrastructure - The "date selection" service is supported by a comprehensive digital technology framework, ensuring traceability from production to delivery [3]. - Technologies such as supply chain digitization, IoT, and blockchain are utilized to provide consumers with a transparent and reliable purchasing experience [3]. - The service complements existing offerings like "instant delivery," catering to both immediate consumption and long-term emotional needs [3]. Group 3: Brand and Consumer Connection - The high-end liquor market is shifting towards emotional and cultural values, with consumers seeking deeper connections beyond mere consumption [4]. - The introduction of the "date selection" service aligns with the company's commitment to quality, cultural heritage, and corporate responsibility [4]. - The initiative aims to create a virtuous cycle where cultural empowerment enhances consumer trust and loyalty [5]. Group 4: Future Directions - The company is transitioning from merely selling liquor to offering a lifestyle experience, focusing on personalized services driven by data [5]. - The "threefold value" approach—functional, experiential, and emotional—aims to redefine competitive advantage and build a more engaging digital consumption ecosystem [5].