徐州彭城广场商圈是省内仅次于南京新街口的第二大城市核心商圈。 以回龙窝历史文化街区为代表，徐州共有4个街区获评省级夜间消费集聚区。 淮海国际博览中心的"一起看球8""苏超"第二现场，烟火气十足。 今年"十一"假期，国际餐饮品牌达美乐比萨在徐州苏宁广场的首店创下全球单店日销68万元的纪 录，"爆单"后仅一个月，该品牌便宣布要在徐州多地连开新店。从"一期现象"到"二期效应"，这一品牌 在徐州跑出的"加速度"，成为观察这座区域中心城市消费能级跃升的绝佳窗口。 "十四五"以来，徐州以"区域消费中心城市"为战略目标精准落子：以首店经济构建品牌引力场，以放心 环境筑牢发展压舱石，以创新场景激活全域消费链，奏响了消费驱动城市高质量发展的"三部曲"，让昔 日传统工业城市焕发出令人瞩目的消费活力。 首店汇聚激活商圈磁场效应 走在徐州中心商圈，NARS苏北首店的消费者络绎不绝。"开业第一周销售额就突破50万元，完全超出 了品牌方预期。"徐州金鹰妆品主管秦志茹的语气中透着惊喜。以NARS为代表，越来越多的品牌首店 挺进徐州，为城市经济发展带来新活力。 11月26日，"辉煌'十四五''徐'写新篇章"主题新闻发布会"扩大内需提振消费" ...

Core Insights - The iMoutai platform is transforming high-end liquor consumption from "passive supply" to "active customization" by introducing a "date selection" digital value-added service, allowing consumers to choose specific production dates for their purchases [1][3]. Group 1: Service Innovation - The "date selection" service enables consumers to link significant life events with their purchases, turning the liquor into a sentimental keepsake [2]. - This service breaks away from rigid supply models, catering to personalized needs for special occasions such as gifting and collecting [2]. - The initiative is seen as a way to package time as a high-end consumer product, enhancing brand value and creating new market opportunities [2]. Group 2: Digital Infrastructure - The "date selection" service is supported by a comprehensive digital technology framework, ensuring traceability from production to delivery [3]. - Technologies such as supply chain digitization, IoT, and blockchain are utilized to provide consumers with a transparent and reliable purchasing experience [3]. - The service complements existing offerings like "instant delivery," catering to both immediate consumption and long-term emotional needs [3]. Group 3: Brand and Consumer Connection - The high-end liquor market is shifting towards emotional and cultural values, with consumers seeking deeper connections beyond mere consumption [4]. - The introduction of the "date selection" service aligns with the company's commitment to quality, cultural heritage, and corporate responsibility [4]. - The initiative aims to create a virtuous cycle where cultural empowerment enhances consumer trust and loyalty [5]. Group 4: Future Directions - The company is transitioning from merely selling liquor to offering a lifestyle experience, focusing on personalized services driven by data [5]. - The "threefold value" approach—functional, experiential, and emotional—aims to redefine competitive advantage and build a more engaging digital consumption ecosystem [5].