Group 1: Financial Performance - The company reported a revenue of 6.838 billion RMB for the first half of 2025, representing a year-on-year increase of 7.14% [1] - Profit attributable to ordinary shareholders reached 914 million RMB, an increase of 21.47% year-on-year [1] - Basic earnings per share were 0.3455 RMB [1] Group 2: Revenue Growth Drivers - The mass sports segment saw a revenue increase of 4.5% to 6.1 billion RMB, driven by strong online channel performance and increased consumer engagement [1] - The professional sports segment experienced significant growth of 32.5%, with revenue rising to 785 million RMB, supported by strong offline retail performance and continued growth in online channels [1] Group 3: Market Position and Brand Strategy - The company defined a new benchmark for running shoes in China, achieving leading wearing rates in major marathon events [2] - The brand maintained its position as the preferred choice for elite runners, achieving the highest wearing rate among runners finishing within three hours [2] - The company collaborated with brand ambassador Jeremy Lin to promote basketball culture in China, conducting impactful events in Shenyang [2]